At a Glance
- Tasks: Lead the commercial growth of Tottenham Hotspur Women and shape its future.
- Company: Join a prestigious club with a rich history and ambitious vision.
- Benefits: Competitive salary, world-class facilities, and a chance to make an impact.
- Other info: Dynamic environment with opportunities for personal and professional development.
- Why this job: Be at the forefront of women's sport and drive meaningful change.
- Qualifications: Proven experience in commercial leadership and growth in sports or entertainment.
The predicted salary is between 60000 - 80000 £ per year.
Tottenham Hotspur Women (THW) is entering the next phase of its growth. Founded in 1985, promoted to the Barclays Women's Super League in 2019, and training full‐time at Hotspur Way since 2020, the programme has continued to professionalise at pace. With continued investment on the pitch and a clear ambition to become One Club, Two Teams, the Club believes the Women's game represents one of the most significant growth opportunities in modern sport. This is a rare opportunity to shape the commercial future of a leading WSL club building a sustainable, high performance growth model that translates sporting ambition into measurable commercial impact.
We offer world class facilities: In 2019, we opened our state of the art Stadium, a £1 billion landmark that's the beating heart of North Tottenham's transformation. More than just a football ground, it's an engine of change – creating 4,000 jobs and injecting £300 million into the local economy every year.
As Women's Growth Director, you will be the single accountable leader for Tottenham Hotspur Women's commercial performance. You will define and deliver a multi‐year growth strategy covering revenue, audience expansion, matchday performance and brand development with clear annual targets and measurable outcomes. This is an executive level, hands‐on leadership role. You will shape the commercial blueprint, mobilise cross‐functional teams, and drive delivery at pace. You will operate within a centralized commercial structure while retaining full accountability for Women's outcomes. You will work closely with Women's Football leadership to align sporting ambition with commercial priorities ensuring on‐pitch momentum is translated into sustained off‐pitch growth. Performance in the role will be measured against defined revenue, attendance, engagement and partnership objectives.
Key Responsibilities
- Strategic Accountability
- Define and deliver a multi‐year commercial and audience growth strategy for THW, with clear annual revenue and demand targets.
- Establish a disciplined operating rhythm across planning, performance tracking and executive reporting.
- Own Women's commercial performance as the single accountable executive.
- Champion THW internally, securing appropriate executive focus, resource allocation and governance to deliver growth.
- Revenue & Supporter Growth
- Drive acquisition, engagement and retention strategy in partnership with Commercial Marketing, CRM, Content and Comms teams.
- Strengthen the full supporter journey from awareness to purchase to repeat attendance using data, insight and conversion optimisation.
- Build a consistent supporter listening framework to inform commercial decisions.
- Ensure Women's storytelling and positioning are coherent within Club brand guardrails and aligned to the One Club ambition.
- Deliver measurable improvements in attendance growth, repeat rates and fan lifetime value.
- Matchday & Venue Commercial Performance
- Lead the matchday growth and yield strategy collaborating on pricing, on sale strategy, inventory optimisation and fan experience.
- Support and help maximise commercial return per fixture while strengthening long‐term supporter value.
- Develop and execute the Women's venue strategy across Brisbane Road and selected Tottenham Hotspur Stadium fixtures to optimise growth, atmosphere and commercial impact.
- Partner with Ticketing, Venue, F&B and Premium teams to ensure matchday delivery meets both performance and brand standards.
- Women‐Centric Partnerships
- Shape a compelling THW commercial narrative and proposition in collaboration with the central Partnerships and Commercial Planning teams.
- Support the acquisition of new partners aligned to the Women's growth story.
- Support the central partnerships team to deliver activation excellence and strong renewal performance, protecting brand trust and long‐term commercial value.
- Operating Model & Team Leadership
- Lead and support the dedicated THW commercial team (direct and matrixed), setting clear accountabilities and high performance standards.
- Formalise capacity and delivery agreements with shared specialist teams (brand, CRM, analytics, retail, legal, finance).
- Operate comfortably in a matrixed structure driving outcomes without always having direct control.
- Create a culture defined by pace, ownership, accountability and development.
Person Specification
- A senior commercial leader with a proven track record of delivering sustained revenue and demand growth in women‐led sport, entertainment, media or consumer brands.
- Demonstrable experience building and scaling a commercial proposition from early stage to sustainable growth.
- Experience operating at senior level, influencing senior stakeholders and securing cross‐functional alignment.
- A strong cross‐functional operator who drives delivery across shared teams and complex environments.
- An experienced people leader who sets high standards and builds durable performance cultures.
How you work
- Take full ownership of outcomes, comfortable with accountability and visibility.
- Combine strategic clarity with hands‐on execution.
- Operate with pace, commercial discipline and data‐led decision making.
- Comfortable with ambiguity and building where structures are still evolving.
- Anchor decisions in what genuinely grows supporter connection and long‐term demand.
Safeguarding & Recruitment Statement
Safeguarding is fundamental to the success in all that we do. The Club follows a Safer Recruitment process for all roles. Successful candidates are to be reminded they would be subject to proportionate background, DBS and reference checks as required. We welcome applications from anyone regardless of age, disability, gender, race, or ethnic and national origins, religion or belief, or sexual orientation.
Reasonable Adjustments
We are committed to providing an inclusive and accessible recruitment process and will make reasonable adjustments at any stage of the application or interview process to support candidates with disabilities or specific needs. Please let us know if you require any adjustments so that we can ensure you have a fair and positive experience.
Please note that we reserve the right to close this vacancy early should we receive a high volume of applications or due to business needs, so early applications are encouraged.
Growth Director in London employer: Job Search Place Limited
Tottenham Hotspur Women is an exceptional employer, offering a unique opportunity to shape the future of women's football within a world-class environment. With a commitment to professional growth and community engagement, employees benefit from a dynamic work culture that prioritises collaboration, innovation, and accountability. The club's state-of-the-art facilities and focus on sustainable growth create an inspiring atmosphere for personal and professional development, making it an ideal place for those passionate about driving change in sport.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the club and its values. Understand their vision for growth and how you can contribute. Tailor your pitch to show how your experience aligns with their goals. Remember, it’s all about demonstrating that you’re the perfect fit for their ambitious plans!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your answers and boost your confidence. Focus on articulating your achievements and how they relate to the role of Growth Director. The more comfortable you are, the better you’ll perform when it counts.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you on their radar. Plus, it’s a great opportunity to reiterate why you’re the best choice for the position.
We think you need these skills to ace Growth Director in London
Some tips for your application 🫡
Know Your Stuff:Before you start writing, make sure you really understand the role and what THW is all about. Dive into the job description and think about how your experience aligns with their goals. This will help you tailor your application to show that you're the perfect fit!
Be Authentic:Let your personality shine through in your application! We want to see the real you, so don’t be afraid to share your passion for women's sport and how you can contribute to THW's growth. Authenticity goes a long way in making your application stand out.
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your ability to drive growth and engagement. Use numbers and examples to illustrate your impact – this will help us see the value you can bring to the team!
Apply Through Our Website:Make sure to submit your application through our official website. It’s the best way to ensure it gets to the right people. Plus, it shows that you’re serious about joining the THW family. We can’t wait to see what you’ve got!
How to prepare for a job interview at Job Search Place Limited
✨Know Your Numbers
As a Growth Director, you'll need to demonstrate your understanding of revenue and audience metrics. Brush up on key performance indicators relevant to women's sports and be ready to discuss how you've driven growth in previous roles.
✨Align with the Club's Vision
Familiarise yourself with Tottenham Hotspur Women's mission and values. Be prepared to articulate how your vision for growth aligns with their ambition to become 'One Club, Two Teams'. Show them you’re not just about numbers but also about community and culture.
✨Showcase Your Leadership Style
This role requires strong leadership skills. Think about examples from your past where you've led cross-functional teams to success. Be ready to discuss how you foster a high-performance culture and drive accountability within your team.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities. Prepare scenarios where you've had to navigate ambiguity or build strategies from scratch. Highlight your data-driven decision-making process and how it has led to tangible results.
