At a Glance
- Tasks: Lead sales strategy for a new hotel, driving revenue and client relationships.
- Company: Miiro, a design-led hospitality brand focused on authentic travel experiences.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a passionate team dedicated to creating brilliantly considered stays.
- Why this job: Shape the future of a unique hotel brand in London's vibrant market.
- Qualifications: 5+ years in senior sales roles, strong networking and negotiation skills required.
The predicted salary is between 60000 - 80000 £ per year.
At Miiro, we believe there's a better way to travel. A way that is more thoughtful and personal. And since our hotels are in Europe's most interesting neighbourhoods, we also encourage guests to discover new places - on their own terms and in an authentic way. Ultimately, we want to make sure guests go home inspired and reinvigorated because they've had a brilliantly considered stay. Creating 'Brilliantly Considered Stays' is the essence of our brand. Stays that bring our guests closer to the local culture and their stories.
This exciting role will result in development and execution of a multi-segment sales strategy for the first hotel to open within the newly launched Miiro portfolio. Under the supervision of the Head of Sales and working with the hotel GM, you will be the main sales representative on the ground for London and will play a crucial role in the commercial success of a brand-new hotel in Earl's Court. As Sales Manager you will be responsible for continually maximising the commercial opportunities in all aspects of the hotel including bedrooms, food and beverage and event spaces. You will be working closely with the Head of Sales and wider global team to successfully identify and nurture client relationships and continue to build upon your success to ensure the delivery of budgetary targets.
The Opportunity
As a Director of Sales, you will play a pivotal role in shaping and executing the commercial strategy for our first London hotel - a landmark opening within the Miiro portfolio, located in Earl's Court. Reporting to the Head of Sales and collaborating closely with the General Manager and wider commercial team, you will lead the sales function on the ground, driving performance across all segments - rooms, events, and F&B - while establishing Miiro as a distinctive, desirable brand in the London market. This is a rare opportunity to shape the market positioning and revenue success of a new, design-led hospitality brand in one of Europe's most competitive cities.
Key Responsibilities
- Develop and implement a multi-segment sales strategy to drive revenue, market share, and brand visibility.
- Build, lead, and inspire a high-performing sales team focused on proactive client engagement and relationship management.
- Identify new business opportunities across corporate, leisure, and MICE segments, ensuring sustained commercial growth.
- Collaborate closely with marketing, revenue management, and operations to align sales initiatives with overall business objectives.
- Represent the hotel and brand at trade fairs, networking events, and industry conferences.
- Analyse sales performance and market trends to adjust strategies and optimise results.
- Oversee key client relationships, negotiations, and contracting processes.
- Support pre-opening sales activity, including launch planning, PR collaborations, and market activation.
About You
- Minimum 5 years' experience in a senior sales leadership role, ideally within the London hospitality market.
- Proven track record in developing and executing strategic sales plans that deliver measurable commercial results.
- Strong commercial acumen, with the ability to translate strategy into action.
- Excellent networking, negotiation, and communication skills, with a passion for creating meaningful client relationships.
- Confident working autonomously within a growing, entrepreneurial brand environment.
- Proficient in CRM, PMS, POS, and benchmarking systems.
- Fluent in English; additional European languages are an advantage.
Director of Sales in London employer: Job Search Place Limited
At Miiro, we pride ourselves on fostering a vibrant and inclusive work culture that values creativity and collaboration. As the Director of Sales for our first hotel in Earl's Court, you will not only have the opportunity to shape a new brand in London's competitive hospitality market but also benefit from professional growth through continuous training and development. With a focus on meaningful client relationships and a commitment to delivering brilliantly considered stays, Miiro offers a unique environment where your contributions directly impact the success of our innovative approach to travel.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Sales in London
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Job Search Place Limited. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Job Search Place Limited
Don't be shy about reaching out to Job Search Place Limited directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Director of Sales in London
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Job Search Place Limited and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Job Search Place Limited
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
