At a Glance
- Tasks: Lead global demand generation and field marketing for Moody's Insurance segment.
- Company: Join Moody's, a leader in the insurance industry with a dynamic marketing team.
- Benefits: Competitive salary, career growth opportunities, and a chance to shape marketing strategies.
- Other info: Collaborate with cross-functional teams and leverage AI for marketing effectiveness.
- Why this job: Make a real impact in the insurance sector while driving innovative marketing initiatives.
- Qualifications: Proven experience in demand generation, ABM, and strong leadership skills required.
The predicted salary is between 80000 - 120000 £ per year.
Skills and Competencies
- Proven experience leading demand generation, ABM, and field marketing across multi-regional insurance markets with complex enterprise sales cycles.
- Strong ability to turn segment and campaign strategy into focused, account-based programs that drive pipeline growth.
- Strategic planner with experience balancing digital channels and physical events across the full buying journey.
- Deep expertise in ABM, including account prioritisation, multi-channel engagement, intent-driven targeting, and sales alignment.
- Experience shaping regional insurance event strategies in collaboration with stakeholders, SMEs, and central events teams.
- Strong people leader with a track record of building high-performing teams and driving operational excellence.
- Confident executive communicator with strong cross-functional partnering skills across Sales, SDRs, Marketing Ops, Digital, Content, Campaigns, and Product Marketing.
- Data-driven marketer, using demand generation and ABM KPIs to optimise performance and business impact.
- Hands-on experience with account intelligence, intent data, and modern ABM technologies.
- Practical experience applying AI to improve targeting, streamline workflows, and increase marketing effectiveness.
- Curious, forward-thinking mindset with a commitment to responsible and ethical AI use.
Education
- Bachelor's degree in Marketing, Communications, Business, or related field required; MBA preferred.
Responsibilities
- This role leads global demand generation, ABM, and field marketing for Moody's Insurance segment.
- Own the Insurance demand generation and field marketing strategy to drive growth, engagement, and pipeline.
- Translate segment strategy into integrated demand generation, ABM, and field marketing plans.
- Define and evolve ICPs, buyer personas, and buying group frameworks.
- Deliver an ABM led strategy to achieve MQL, pipeline, and new business targets.
- Partner closely with senior Insurance sales leaders on account plans, acquisition, and expansion.
- Lead regional field marketing and ABM teams across the Americas, Europe, and Africa; consult with APAC.
- Oversee DG and ABM execution and optimisation across platforms such as Marketo.
- Shape and coordinate the regional Insurance event strategy.
- Partner with SDR and Sales teams to improve lead quality, conversion, and deal outcomes.
- Monitor and optimise campaign, ABM, event, and intent-driven performance.
- Champion the use of AI to accelerate execution and improve team effectiveness.
About the Team
The Moody's Marketing team drives global demand generation, account-based engagement, brand awareness, and go-to-market strategy. The Insurance Marketing team partners closely with the Insurance Segment to execute high-impact, globally coordinated programs that support growth, strengthen customer relationships, and expand Moody's presence across the insurance ecosystem. This role collaborates with Sales, Product, Insurance Leadership, and Marketing Operations to shape Moody's influence and success within the global insurance industry.
Director - Demand Generation (Insurance) in London employer: Job Search Place Limited
Moody's is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration within the global insurance sector. With a strong emphasis on employee growth, we provide ample opportunities for professional development and leadership roles, supported by a culture that values strategic thinking and ethical practices. Our commitment to leveraging cutting-edge technologies, including AI, ensures that our team members are at the forefront of industry advancements, making a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Director - Demand Generation (Insurance) in London
✨Dive Into Industry Networking Events
Get your foot in the door by attending insurance industry events and conferences. Not only will you learn about the latest trends, but you'll also meet potential employers and industry peers. Check out local chapters of professional bodies like the Chartered Insurance Institute for valuable meetups.
✨Use LinkedIn to Your Advantage
Don’t underestimate the power of LinkedIn in the insurance world. Engage with industry content, join relevant groups, and connect with professionals at companies you admire (like Job Search Place Limited). A thoughtful message explaining your interest can really make a difference!
✨Look Out for Graduate Schemes
Many firms in insurance have structured graduate programmes. Keep an eye on application windows and utilise your university's career services for insider tips. These schemes are designed to develop talent and often lead to permanent roles after your initial training.
✨Leverage Your Current Connections
Got friends or family in the industry? Now’s the time to reach out! Personal referrals can give you a head start, so let them know you're on the lookout for full-time opportunities at places like Job Search Place Limited. Don’t shy away from asking for a coffee chat; you never know what doors it might open!
We think you need these skills to ace Director - Demand Generation (Insurance) in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In insurance, we love a candidate who can crunch numbers and analyse data effectively. When crafting your CV, make sure to showcase any relevant coursework or experiences that highlight your analytical abilities, especially if you’ve tackled risk assessment or financial modelling.
Showcase Industry Knowledge:Don’t be shy about your knowledge of the insurance sector! We want to see that you've done your homework on current trends, regulations, and challenges in the industry. Mention any relevant projects or studies you’ve completed that demonstrate your understanding of the field in your cover letter.
Craft a Compelling Cover Letter:Your cover letter should tell us why you’re passionate about insurance. Share any personal experiences or what drew you into this profession. We’re looking for enthusiasm and a clear motivation for why you want to be part of our team at Job Search Place Limited.
Tailor Your CV for the Role:Don't just send a generic CV! Focus on tailoring it specifically for the insurance role at Job Search Place Limited. Highlight relevant skills such as risk management, customer service experience, or any certifications you've earned in the industry to make your application stand out.
How to prepare for a job interview at Job Search Place Limited
✨Know Your Numbers: Insurance Fundamentals
Brush up on your understanding of key insurance concepts, like underwriting principles and risk assessment. Expect the interviewer at Job Search Place Limited to throw some technical questions your way, so be ready to demonstrate your grasp of these essentials.
✨Showcase Your Analytical Side
In the insurance world, it's all about data. Prepare to discuss any analytical tools or methodologies you've used in past experiences. If you have a portfolio of projects where you've tackled complex data, bring that along to impress the team!
✨Prepare for Behavioural Questions
As a full-timer at Job Search Place Limited, they'll want to know how you handle real-life scenarios, not just theory. Think about challenges you've faced in teamwork or customer service, and how those experiences can relate to a career in insurance.
✨Know the Company Culture Inside Out
Understanding Job Search Place Limited's values and workplace culture is essential. Don’t just memorise their mission statement; think about how your personal values align with theirs. This will show your genuine interest in being part of their team long-term.
