At a Glance
- Tasks: Lead a dynamic AV team in innovative media planning and buying.
- Company: Join a unique agency focused on entrepreneurial brands and disruptive marketing.
- Benefits: Enjoy a 9-day fortnight, share options, and a people-first work environment.
- Other info: Flexible working options available; thrive in a fast-paced, growth-oriented culture.
- Why this job: Make a real impact by helping ambitious brands outsmart their competition.
- Qualifications: Experience in AV systems and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
About the Group
The world is obsessed by small start-ups or the largest corporates. Most UK media agencies are built to serve the top 100 spending clients, and there are a multitude of boutique agencies to serve those starting out in business. The Specialist Works is different. We are built exclusively for marketers at entrepreneurial brands. Businesses that are past the messy start-up stage but are worlds away from the slow-paced nature of large corporates. Our clients span large privately owned businesses (often PE backed, founder led or both) and small to mid cap public enterprises. They are fighting larger, more established competitors and know they need to think and behave differently to win. They don't conform to category norms. Since they can't outspend their competition, disruption is the safest move they can make.
The marketers leading these brands are innovative, resourceful, moving at pace and in all-out growth mode. They're powerful; redefining categories, overtaking and acquiring traditional businesses and changing consumer behaviour along with it. Our clients share three common yet exciting challenges which define everything we do as an agency:
- Consumer - customer acquisition is key to their success
- Company - they are highly ambitious and built lean
- Category - they are often outspent by their competitors, need to outmanoeuvre the competition and are passionate about disrupting an established category
Role Overview
The AV team are the broadcast media specialists of The Specialist Works. We offer clients a unique combination of high service levels, international exposure and market leading analysis, which has helped bring about sustained fast revenue growth. You will be leading a team in planning and buying across all areas of AV (traditional linear spot, BVOD, CTV, radio and sponsorship). You will be directing the business of 2-3 key agency clients, free from the shackles of network agency deals to lead best in class planning proposals. You'll also be a leader of people, managing and developing others, like a guiding light; your attitude and positive behaviour will filter through the rest of the team. You'll have a can-do attitude and an infectious “What's Possible” approach to delivering the best work our clients have seen. You'll get the best work out of a willing team.
The role can be based in either London or Bristol and we trust our people to adapt to what is most effective - thinking about what you need and the needs of your clients and colleagues. We call this employee centric working, giving you the ability to choose where you work on any given day (home/office/other).
Location: London, Angel
Key Responsibilities
- Establishing yourself as the lead on your business, recognised by all as the spearhead for the accounts
- Being the principal point of contact at senior level, taking ownership of client happiness and commercial performance, and owning internal reporting and forecasting for the AV team
- Living up to TSW's reputation of consistently meeting/exceeding client expectations/requirements to grow their business through TSW
- Working with the client teams to understand the Client's business dynamics so we can deliver highly relevant responses
- Anticipating and resolving client challenges by quickly identifying opportunities and threats. Working closely with the senior client team, you'll keep them informed of these and know when they need to step in
- Establishing best practice through the planning process, leading to greater innovation and creativity - overseeing delivery of the Now, New, What's Possible agenda
- Providing guidance to your team, the wider client and specialist teams with ongoing feedback to constantly improve our collective offering
- Be a pivotal part of new business pitch teams, coordinating and presenting responses
- Managing and improving the quality of everything produced by your team. Delivering far above the minimum expected standard in every aspect of work, including media planning, optimisation, analysis, communication, negotiation and presentation
- You will concisely and precisely be able to demonstrate your technical knowledge, performance planning, online marketing and general media knowledge, to help deliver client results, team training and proposition development
What you'll ideally bring to the role
- Good experience in utilising AV systems including DDS, Techedge, C Flight etc
- Understanding of the linear audio landscape & how radio supports TV
- Strong leadership skills to oversee the planning and output across the team on your assigned AV accounts
- Applying data insights to influence future buying and planning optimisations
- Creating, presenting and communicating insights to clients (written & oral)
- Strong experience working with data & creating actionable insights
- Experience in understanding the AV landscape & the fragmentation of viewing for audiences
- The ability to tell a story, to take clients on a journey through your response to briefs
- Experience of managing, developing and coaching team members
- Experience of working with external agency partners
Working Conditions
- A minimum of 3 days per week in the office
- May require some travel to meet with clients or attend industry events on an ad hoc basis
Benefits
We provide an exciting, fast-paced, people-first environment that allows everyone to grow, learn and thrive. We work a 9 day fortnight, meaning staff have every other Friday off. We offer all our employees share options, and we've built a benefits package that invests in our employees' long term personal and professional growth and wellbeing.
Equal Opportunity Statement
The What's Possible Group is proud to be an equal opportunities employer. We welcome applications from all, regardless of race, gender, disability, religion, sexual orientation or age as we seek to recruit the very best at The What's Possible Group from a diverse talent pool. If you require flexible working options, please still get in touch and we'll be as accommodating as we can.
AV Director in London employer: Job Search Place Limited
The Specialist Works is an exceptional employer, offering a dynamic and people-first work environment that prioritises employee growth and well-being. With a unique 9-day fortnight schedule, share options, and the flexibility to choose your working location between London and Bristol, we empower our team to thrive while delivering innovative solutions for entrepreneurial brands. Join us to be part of a collaborative culture where your leadership can inspire others and make a real impact in the fast-paced world of AV media.
StudySmarter Expert Advice🤫
We think this is how you could land AV Director in London
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We think you need these skills to ace AV Director in London
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Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Job Search Place Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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