At a Glance
- Tasks: Support the Store Manager in leading operations and delivering exceptional client service.
- Company: Join a luxury brand known for its excellence and premium service.
- Benefits: Competitive pay, team development opportunities, and a vibrant work environment.
- Other info: Flexible hours with opportunities for growth in a stylish boutique.
- Why this job: Be a key player in a dynamic team and elevate the client experience.
- Qualifications: 3-5 years in luxury retail and strong leadership skills required.
The predicted salary is between 30000 - 40000 £ per year.
As a key member of the boutique leadership team, the Assistant Store Manager plays a vital role in supporting the Store Manager to lead business operations, deliver exceptional service, and drive team development. This position helps to maintain Longchamp's standards of excellence across all areas of boutique performance.
Job Purpose
To support the Store Manager in all aspects of boutique management including sales performance, team leadership, operations, and client engagement while acting as a role model of Longchamp's values and standards. The Assistant Store Manager leads day‑to‑day floor operations and ensures smooth, efficient, and client‑centred service.
Key Responsibilities
- Team Leadership & Development
- Lead and motivate the sales team during daily operations
- Support recruitment, onboarding, and training of team members
- Conduct daily briefings, performance coaching, and mentorship
- Create a motivating environment focused on team growth and development
- Act as the Store Manager in their absence, ensuring leadership continuity
- Client Experience & Clientelling
- Maintain the highest standard of personalized luxury service
- Encourage and monitor CRM engagement, including new client capture and VIP retention
- Resolve elevated client concerns with professionalism and brand alignment
- Coach staff on building long‑term customer relationships through exceptional service
- Sales & Commercial Objectives
- Support the achievement of daily, weekly, and monthly sales goals
- Monitor individual and team KPIs; drive improvement through action plans
- Identify commercial opportunities on the sales floor and in client behaviour
- Ensure full engagement in store campaigns and product launches
- Operations & Compliance
- Oversee stock management, deliveries, and transfers
- Ensure store opening, closing, and cash‑handling procedures are executed properly
- Uphold loss prevention protocols and ensure audit compliance
- Assist with workforce planning and administrative tasks as delegated
- Visual Merchandising & Brand Representation
- Ensure consistent adherence to visual merchandising guidelines
- Collaborate with VM team to execute floor set changes and in‑store animations
- Maintain a premium environment reflective of the brand's aesthetic
- Support the integration of marketing and visual initiatives into the store experience
Key Performance Indicators (KPIs)
- Achievement of store and individual sales targets
- Client retention, CRM capture rates, and VIP contribution
- Mystery shopper results and client feedback scores
- Staff training completion and performance progression
- Inventory accuracy, stock loss, and shrink prevention
- Compliance with visual standards and store audits
- Floor efficiency and productivity (coverage, conversion, ATV, UPT)
Skills & Qualifications
- 3‑5 years of experience in luxury or premium retail
- At least 1‑2 years in a supervisory or assistant management role
- Strong leadership and coaching skills
- Proficiency in sales reporting, CRM, and inventory systems
- Excellent communication and interpersonal abilities
- Fluent in English; other languages a plus
- Proficient in MS Office and retail POS platforms
- Professional and refined presence with a client‑first mindset
- Solution‑focused, adaptable, and calm under pressure
- Motivated by results and team success
- Leads by example with integrity and consistency
- Flexible and willing to work evenings, weekends, and holidays as needed
Assistant Store Manager in London employer: Job Search Place Limited
Longchamp is an exceptional employer that fosters a vibrant and inclusive work culture, where team development and client engagement are at the forefront of our operations. As an Assistant Store Manager, you will benefit from comprehensive training and mentorship opportunities, ensuring your professional growth while working in a luxurious boutique environment that reflects our brand's commitment to excellence. Join us in a role that not only values your contributions but also encourages a collaborative spirit and a passion for delivering outstanding service.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Store Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the retail industry, especially those who work at Longchamp or similar brands. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show up in style! If you’re applying for the Assistant Store Manager role, visit the boutique and experience the service first-hand. This not only gives you insights but also shows your genuine interest in the brand.
✨Tip Number 3
Prepare for the interview by practising common questions related to team leadership and client engagement. We recommend using the STAR method to structure your answers – it’s a great way to showcase your experience effectively!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage with us directly.
We think you need these skills to ace Assistant Store Manager in London
Some tips for your application 🫡
Show Your Passion for Luxury Retail:When writing your application, let your love for luxury retail shine through! Share specific experiences that highlight your enthusiasm for delivering exceptional service and how you embody the values of a brand like Longchamp.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for the Assistant Store Manager role. Highlight relevant experience in team leadership, client engagement, and sales performance to show us you're the perfect fit for our boutique.
Be Specific About Your Achievements:Quantify your successes where possible! Whether it’s hitting sales targets or improving team performance, we want to see concrete examples of how you've made an impact in your previous roles.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Longchamp.
How to prepare for a job interview at Job Search Place Limited
✨Know the Brand Inside Out
Before your interview, make sure you research Longchamp thoroughly. Understand their values, product lines, and what sets them apart in the luxury market. This knowledge will help you demonstrate your passion for the brand and how you can contribute to maintaining its standards of excellence.
✨Showcase Your Leadership Skills
As an Assistant Store Manager, you'll need to lead and motivate a team. Prepare examples from your past experiences where you've successfully coached or developed team members. Highlight your ability to create a motivating environment and how you’ve driven team performance in previous roles.
✨Client-Centric Mindset
Longchamp places a strong emphasis on exceptional client service. Be ready to discuss how you've handled elevated client concerns in the past and share specific instances where you built long-term relationships with customers. This will show that you align with their client-first approach.
✨Prepare for Operational Questions
Expect questions about store operations, compliance, and inventory management. Brush up on your knowledge of cash-handling procedures and loss prevention protocols. Being able to speak confidently about these areas will demonstrate your readiness to support the Store Manager effectively.
