At a Glance
- Tasks: Lead product marketing at Veeqo, driving launches and ensuring impactful messaging.
- Company: Join Veeqo, a dynamic team within Amazon, revolutionising e-commerce shipping.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on innovation and seller success.
- Why this job: Be the strategic bridge between product and market, making a real difference.
- Qualifications: Experience in marketing, data analysis, and cross-functional collaboration required.
The predicted salary is between 60000 - 80000 £ per year.
We're looking for a Senior Product Marketing Manager to own Veeqo's end-to-end product marketing engine. From positioning and messaging, to launch strategy, to adoption, to understanding what resonates with sellers and why. In this role, you'll be the strategic bridge between Product and the market. You'll ensure every new Veeqo release has a clear value proposition, a defined audience, and a compelling story that drives awareness, activation, and long-term usage. You'll set the standard for product marketing excellence at Veeqo and raise the bar on delivery, collaboration, and seller impact.
Key job responsibilities
- Product Marketing Operations & GTM Ownership
- Own how product marketing operates at Veeqo - setting the standard for how we plan, prioritise, and execute launches
- Translate product priorities into clear, actionable GTM plans across Marketing, Product, and Sales
- Ensure every launch has defined goals, target segments, messaging direction, and success metrics
- Drive clarity on what we launch, when, and why - balancing business impact, product readiness, and team capacity
- Cross-Functional Leadership & Stakeholder Management
- Act as the central point of alignment between Product, Sales, Lifecycle, and Design
- Proactively manage stakeholders to ensure alignment on priorities, timelines, and expectations
- Ensure teams are working toward shared outcomes, not siloed deliverables
- Launch Execution & Delivery Excellence
- Lead end-to-end execution of product launches, ensuring high-quality delivery across all touchpoints
- Coordinate cross-functional teams to ensure launches are delivered on time and to a high standard
- Identify risks early and proactively resolve blockers to maintain momentum
- Ensure launches are outcome-driven - focused on adoption, usage, and revenue impact, not just output
- Building Scalable PMM Mechanisms
- Establish and continuously improve repeatable processes for launch planning and execution, messaging and asset development, sales enablement, and post-launch measurement
- Create clear frameworks, templates, and ways of working that enable the team to scale effectively
- Raise the bar on quality, consistency, and efficiency across all product marketing outputs
- Adoption, Feedback Loops & Continuous Improvement
- Partner with Product and Lifecycle to ensure launches translate into real seller adoption and usage
- Identify gaps in adoption and work cross-functionally to address them
- Establish feedback loops from Sales, Support, and sellers to inform future launches and messaging
- Continuously iterate on GTM approach based on performance and insights
- Sales Enablement & Internal Readiness
- Ensure Sales and Customer-facing teams are equipped with clear, actionable materials for every launch
- Drive consistency in how Veeqo is positioned across internal teams
- Partner with Sales leadership to ensure priority initiatives are effectively rolled out and adopted
- Measurement & Business Impact
- Define and track success metrics for launches and GTM initiatives
- Own reporting on launch performance, adoption, and impact in business reviews
- Use data to inform prioritisation, improve execution, and drive continuous improvement
- Ensure product marketing efforts are clearly tied to measurable business outcomes
About the team
Veeqo is Amazon's free multi-channel shipping software, used by 100,000 e-commerce sellers to ship orders, sync inventory, and grow across marketplaces. We combine Amazon-level innovation with a fast-moving startup culture. We're building tools that help sellers ship smarter, list products faster, and scale efficiently across all their sales channels. As part of Amazon, we benefit from deep integrations, access to Amazon's sellers and carrier programs, and a rapidly expanding feature set across shipping, inventory, reporting, listings, and more. The Integrated Marketing team uses data, seller insights, and creative experimentation to raise awareness, drive adoption, and help sellers get value quickly. We're a collaborative group of PMMs, lifecycle marketers, designers, and content specialists who ship fast and learn quickly. You'll partner closely with the wider Marketing team, Product, Sales, Design, and Amazon orgs to bring new features to market.
Basic Qualifications
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go to market for consumer software or hardware product launches
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
Preferred Qualifications
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Senior Product Marketing Leader: GTM, Launch Excellence in Kiveton Park employer: Job Search Place Limited
At Veeqo, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As part of Amazon, our team enjoys unparalleled access to resources and innovative tools, enabling personal and professional growth while working collaboratively with talented individuals across various departments. With a focus on continuous improvement and a commitment to employee well-being, Veeqo offers a unique opportunity to make a significant impact in the e-commerce space while enjoying the benefits of a fast-paced startup environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Leader: GTM, Launch Excellence in Kiveton Park
✨Tip Number 1
Get to know the company inside out! Research Veeqo's products, values, and recent launches. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own stories. Focus on your past experiences that align with product marketing and how you've driven successful launches.
✨Tip Number 4
Don’t forget to follow up after your interviews! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace Senior Product Marketing Leader: GTM, Launch Excellence in Kiveton Park
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in product marketing, especially around GTM strategies and launch excellence. We want to see how your skills align with what we're looking for at Veeqo!
Showcase Your Data Skills:Since data is key in this role, don’t forget to mention your experience with tools like Excel or Tableau. Share specific examples of how you've used data to drive marketing decisions and measure success – we love numbers!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to see your achievements and how they relate to the role. We appreciate clarity!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Job Search Place Limited
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Veeqo's products and their value propositions. Familiarise yourself with the features like advanced shipping tools and inventory automation. This will help you articulate how you can enhance product marketing and drive adoption.
✨Prepare for Cross-Functional Scenarios
Since this role involves collaboration across various teams, think of examples from your past experiences where you successfully managed cross-functional projects. Be ready to discuss how you aligned different stakeholders towards a common goal and overcame challenges.
✨Showcase Your Data Skills
Veeqo values data-driven decision-making, so be prepared to discuss how you've used tools like Excel or Tableau in previous roles. Bring examples of how you measured the success of marketing initiatives and how you used insights to improve future strategies.
✨Demonstrate Your Launch Excellence
Highlight your experience in leading go-to-market strategies for product launches. Prepare to discuss specific launches you've executed, the metrics you tracked, and how you ensured high-quality delivery. This will show that you can set the standard for product marketing excellence at Veeqo.
