At a Glance
- Tasks: Lead sales and marketing strategies for luxury care homes, driving growth and brand presence.
- Company: Join an award-winning, family-run care home group making a real difference.
- Benefits: Competitive salary, flexible hours, and the chance to impact lives positively.
- Other info: Opportunity for travel and collaboration across multiple locations.
- Why this job: Be a key player in enhancing care services while growing your career in a dynamic environment.
- Qualifications: 5+ years in sales within the private care sector and strong leadership skills.
The predicted salary is between 70000 - 70000 £ per year.
Location: Westgate Healthcare Head Office, Devonshire Business Park, Borehamwood, WD6 1NA. Supporting care homes across London, Buckinghamshire, Hertfordshire and Essex
Hours: 9:00am - 5:00pm, Monday to Friday (flexibility required)
Salary: £70,000 (depending on experience)
Come and make a difference with the team at Westgate Healthcare! Westgate Healthcare is an award-winning, family-run care home group with nine care homes across London, Essex, Hertfordshire and Buckinghamshire, and two further developments in the pipeline. We pride ourselves on delivering exceptional standards of care, with all of our homes currently rated 'Good' or 'Outstanding' by the Care Quality Commission (CQC).
We are now seeking an experienced and proven Head of Sales & Marketing to join our team on a full-time, permanent basis at our Head Office in Borehamwood. This is a strategic and hands-on leadership role where you will work closely with Company Directors, Customer Relations Managers and Home Managers to develop and deliver our sales and marketing strategy. Your focus will be on generating enquiries, improving conversion rates, strengthening our brand presence, and ultimately increasing occupancy levels, private funded residents and average weekly fees across our homes.
The role will involve regular travel to our care homes in Hertfordshire, Aylesbury, Braintree and East London, therefore a full UK driving licence and access to a vehicle is essential.
Key Responsibilities- Lead the development and delivery of Westgate Healthcare's sales and marketing strategy
- Drive enquiry generation and improve conversion from enquiry to admission
- Work collaboratively with internal teams to support community engagement and marketing initiatives
- Provide leadership and oversight across enquiry management, customer relations and sales performance
- Identify opportunities to increase private funded occupancy and revenue growth
- Monitor performance against agreed targets and continuously optimise processes and initiatives
- Strengthen Westgate Healthcare's brand presence across digital and community channels
The ideal candidate will be a commercially minded sales leader who combines strategic thinking with a hands-on approach. You will have:
- The right to live and work in the UK (please note sponsorship is not available)
- At least 5 years' sales experience within the private care sector
- Previous regional sales experience within the luxury care home market
- A proven track record of delivering sales growth and meeting targets
- Strong negotiation, relationship-building and closing skills
- Experience in strategy development, implementation and performance optimisation
- Excellent interpersonal and communication skills, with confidence engaging stakeholders at all levels
- Strong IT skills and experience using CRM systems
- Experience in digital marketing, including PPC, SEO and website management
- Excellent copywriting, proofreading and content creation skills
- Strong organisational skills with the ability to effectively manage your working day
- A proactive, motivated and flexible approach with strong commercial awareness
- A strong understanding of customer marketing and the residential care sector is highly desirable.
You will also be a passionate brand ambassador for Westgate Healthcare, able to work both independently and collaboratively while building strong professional relationships across the organisation.
We reserve the right to close this vacancy once suitable applications are received; therefore early applications are encouraged. Due to the high volume of applications, if you do not hear from us within 5 working days, please assume that your application has been unsuccessful.
Westgate Healthcare is an equal opportunities employer. We welcome applications from all suitably qualified candidates regardless of race, sex, disability, religion or belief, sexual orientation or age.
Head of Sales & Marketing – Luxury Care Homes employer: Job Search Place Limited
At Westgate Healthcare, we pride ourselves on being an exceptional employer, offering a supportive and family-oriented work culture that values each team member's contributions. Located in Borehamwood, our head office provides a dynamic environment where you can lead innovative sales and marketing strategies for our award-winning luxury care homes across London and the Home Counties. With a focus on employee growth and development, we offer competitive salaries, flexible working hours, and the opportunity to make a meaningful impact in the lives of our residents.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales & Marketing – Luxury Care Homes
✨Tip Number 1
Network like a pro! Get out there and connect with people in the luxury care sector. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet hiring managers or team members, be ready to discuss your past successes in sales and marketing. Bring examples of how you've driven growth and improved conversion rates in previous roles. Let them see the value you can bring to Westgate Healthcare!
✨Tip Number 3
Be proactive! If you’re really keen on the Head of Sales & Marketing role, consider sending a follow-up email after your interview. Thank them for their time and reiterate your excitement about the position. It shows initiative and keeps you fresh in their minds!
✨Tip Number 4
Apply through our website! We love seeing applications come directly from candidates who are genuinely interested in joining our team. Plus, it gives you a chance to showcase your enthusiasm for Westgate Healthcare right from the start!
We think you need these skills to ace Head of Sales & Marketing – Luxury Care Homes
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Sales & Marketing role. Highlight your experience in the luxury care sector and any relevant achievements that showcase your sales growth and marketing strategies.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for Westgate Healthcare. Share your passion for the care sector and how your skills align with our mission to deliver exceptional standards of care.
Showcase Your Digital Skills:Since digital marketing is key for this role, don’t forget to mention your experience with PPC, SEO, and CRM systems. We want to see how you can strengthen our brand presence online!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Job Search Place Limited
✨Know Your Stuff
Before the interview, dive deep into Westgate Healthcare's mission and values. Understand their approach to care and how they position themselves in the luxury market. This will help you align your answers with their goals and show that you're genuinely interested in making a difference.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your sales achievements, especially in the private care sector. Be ready to discuss how you've driven enquiry generation and improved conversion rates, as these are key responsibilities for the role.
✨Demonstrate Leadership Skills
Since this is a leadership role, think about times when you've successfully led a team or project. Be prepared to discuss your approach to collaboration with internal teams and how you've motivated others to achieve sales targets.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about their current marketing strategies or how they measure success in occupancy rates. This shows your strategic thinking and genuine interest in contributing to their success.
