At a Glance
- Tasks: Lead sales and marketing strategy to boost occupancy and brand presence.
- Company: Join an award-winning, family-run care home group making a real difference.
- Benefits: Competitive salary, flexible hours, and a chance to impact lives positively.
- Other info: Dynamic role with opportunities for professional growth and travel.
- Why this job: Be a key player in enhancing care services and community engagement.
- Qualifications: 5+ years in sales, preferably in the luxury care sector, with strong leadership skills.
The predicted salary is between 70000 - 70000 £ per year.
Location: Westgate Healthcare Head Office, Devonshire Business Park, Borehamwood, WD6 1NA.
Supporting care homes across London, Buckinghamshire, Hertfordshire and Essex
Hours: 9:00am - 5:00pm, Monday to Friday (flexibility required)
Salary: £70,000 (depending on experience)
Come and make a difference with the team at Westgate Healthcare! Westgate Healthcare is an award-winning, family-run care home group with nine care homes across London, Essex, Hertfordshire and Buckinghamshire, and two further developments in the pipeline. We pride ourselves on delivering exceptional standards of care, with all of our homes currently rated 'Good' or 'Outstanding' by the Care Quality Commission (CQC).
We are now seeking an experienced and proven Head of Sales & Marketing to join our team on a full-time, permanent basis at our Head Office in Borehamwood. This is a strategic and hands-on leadership role where you will work closely with Company Directors, Customer Relations Managers and Home Managers to develop and deliver our sales and marketing strategy. Your focus will be on generating enquiries, improving conversion rates, strengthening our brand presence, and ultimately increasing occupancy levels, private funded residents and average weekly fees across our homes.
The role will involve regular travel to our care homes in Hertfordshire, Aylesbury, Braintree and East London, therefore a full UK driving licence and access to a vehicle is essential.
Key Responsibilities- Lead the development and delivery of Westgate Healthcare's sales and marketing strategy
- Drive enquiry generation and improve conversion from enquiry to admission
- Work collaboratively with internal teams to support community engagement and marketing initiatives
- Provide leadership and oversight across enquiry management, customer relations and sales performance
- Identify opportunities to increase private funded occupancy and revenue growth
- Monitor performance against agreed targets and continuously optimise processes and initiatives
- Strengthen Westgate Healthcare's brand presence across digital and community channels
The ideal candidate will be a commercially minded sales leader who combines strategic thinking with a hands-on approach. You will have:
- The right to live and work in the UK (please note sponsorship is not available)
- At least 5 years' sales experience within the private care sector
- Previous regional sales experience within the luxury care home market
- A proven track record of delivering sales growth and meeting targets
- Strong negotiation, relationship-building and closing skills
- Experience in strategy development, implementation and performance optimisation
- Excellent interpersonal and communication skills, with confidence engaging stakeholders at all levels
- Strong IT skills and experience using CRM systems
- Experience in digital marketing, including PPC, SEO and website management
- Excellent copywriting, proofreading and content creation skills
- Strong organisational skills with the ability to effectively manage your working day
- A proactive, motivated and flexible approach with strong commercial awareness
- A strong understanding of customer marketing and the residential care sector is highly desirable.
You will also be a passionate brand ambassador for Westgate Healthcare, able to work both independently and collaboratively while building strong professional relationships across the organisation.
We reserve the right to close this vacancy once suitable applications are received; therefore early applications are encouraged. Due to the high volume of applications, if you do not hear from us within 5 working days, please assume that your application has been unsuccessful.
Westgate Healthcare is an equal opportunities employer. We welcome applications from all suitably qualified candidates regardless of race, sex, disability, religion or belief, sexual orientation or age.
Head of Sales and Marketing employer: Job Search Place Limited
At Westgate Healthcare, we pride ourselves on being an exceptional employer, offering a supportive and collaborative work culture that values each team member's contributions. Located in Borehamwood, our head office provides a dynamic environment where you can lead innovative sales and marketing strategies while making a meaningful impact in the care sector. With opportunities for professional growth and development, along with a commitment to employee well-being, Westgate Healthcare is the perfect place for passionate individuals looking to advance their careers in a rewarding field.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales and Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the care sector. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet hiring managers or team members, be ready to discuss your past successes in sales and marketing. Bring examples of how you've driven growth and improved conversion rates in previous roles. Let your achievements do the talking!
✨Tip Number 3
Be proactive! If you see a role that excites you, don’t wait for the perfect moment. Apply through our website and follow up with a friendly email expressing your enthusiasm. A little initiative can go a long way in making a memorable impression.
✨Tip Number 4
Prepare for interviews by researching Westgate Healthcare thoroughly. Understand our values, recent developments, and the challenges we face in the care sector. Tailor your responses to show how your experience aligns with our mission and how you can contribute to our success.
We think you need these skills to ace Head of Sales and Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Sales and Marketing role. Highlight your experience in the private care sector and any relevant achievements that showcase your sales growth and strategic thinking.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for Westgate Healthcare. Share your passion for the care sector and how your skills align with our mission to deliver exceptional standards of care.
Showcase Your Digital Skills:Since digital marketing is key for this role, don’t forget to mention your experience with PPC, SEO, and CRM systems. We want to see how you can strengthen our brand presence online!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Job Search Place Limited
✨Know Your Numbers
As a Head of Sales and Marketing, you'll need to demonstrate your understanding of sales metrics. Brush up on key performance indicators like conversion rates and occupancy levels. Be ready to discuss how you've improved these in past roles.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in developing and implementing sales strategies. Think of specific examples where your strategic thinking led to measurable results. This will show that you can think both strategically and practically.
✨Engage with the Brand
Familiarise yourself with Westgate Healthcare's brand and values. Be prepared to discuss how you would enhance their brand presence and engage with the community. Showing genuine interest in their mission will set you apart.
✨Demonstrate Leadership
This role requires strong leadership skills. Prepare examples of how you've led teams or projects in the past. Highlight your ability to motivate others and drive performance, as this is crucial for the position.
