At a Glance
- Tasks: Build and lead a marketing function from scratch, driving awareness and demand.
- Company: Join North Star, empowering challenger brands to make a difference.
- Benefits: Competitive salary, opportunity for growth, and direct impact on brand success.
- Other info: Fast-paced environment with potential for senior leadership roles.
- Why this job: Shape a brand and function while working closely with founders.
- Qualifications: 5-8 years in marketing, strong B2B experience, and hands-on CRM skills.
The predicted salary is between 70000 - 80000 £ per year.
North Star helps challenger brands win - giving them the commercial insight, category thinking, and strategic firepower they need to take on the giants of retail. Now, they're looking for a Head of Marketing to help us scale that impact.
This is not a "sit back and set strategy" Head of Marketing role. This is for someone who wants to build and run a marketing engine from the ground up - turning insight into influence, campaigns into conversations, and conversations into commercial growth. You’ll work directly with the founders to shape how North Star shows up in the world, while personally owning the campaigns, systems, and activity that drive awareness, demand, and revenue.
What you’ll be doing:
- Build and lead North Star’s marketing function from scratch
- Design and run high-impact B2B marketing campaigns that drive awareness and inbound demand
- Own demand generation end-to-end; from campaign idea to qualified pipeline
- Turn our insight and thinking into compelling content, thought leadership, events, and webinars
- Build and manage our CRM (HubSpot), including segmentation, automation, and reporting
- Create repeatable playbooks, systems, and processes to scale marketing effectively
- Work closely with founders and the commercial team to connect marketing directly to revenue
- Strengthen client relationships through marketing that drives retention and advocacy
- Over time, build and lead a small, high-performing team
Who we’re looking for:
- You’re a doer as much as a thinker - someone who enjoys building, not just managing.
- 5-8 years’ experience in marketing, with strong B2B experience
- Proven track record of running campaigns that generate real commercial outcomes
- Hands on experience with CRM and marketing automation (HubSpot ideally)
- Able to turn complex ideas into clear, engaging content
- Strong understanding of FMCG, retail, or challenger brand ecosystems (highly valuable)
- Commercially minded; you care about pipeline, revenue, and impact
- A builder mindset; you enjoy creating structure, systems, and scalable processes
- Comfortable in a fast moving scale up where not everything is defined yet
You might not have held the "Head of Marketing" title before – but you’ve already been operating at that level.
Why this role, why now?
North Star has grown through reputation and results. But the opportunity ahead is much bigger. We’re ready to build a marketing engine that consistently drives awareness, influence, and inbound demand – and you’ll play the lead role in making that happen. This is a genuine opportunity to:
- Shape a brand and function from the ground up
- Work directly with founders
- Build something that has real impact in the challenger brand ecosystem
- Grow into a senior leader (and beyond) as the business scales
Salary: £70,000 - £80,000 DOE
Logistics: Reading, minimum 2 days a week in person
Head of Marketing - North Star employer: Job Search Place Limited
North Star is an exceptional employer for those looking to make a meaningful impact in the marketing landscape, particularly within the FMCG and challenger brand sectors. With a dynamic work culture that encourages innovation and hands-on involvement, employees have the unique opportunity to build and lead marketing initiatives from the ground up, directly influencing the company's growth and success. Located in Reading, North Star offers a collaborative environment where personal and professional development is prioritised, making it an ideal place for ambitious marketers eager to shape their careers while driving positive change.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing - North Star
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best marketing campaigns and achievements. This is your chance to demonstrate how you can turn insight into influence, just like North Star wants.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to building their marketing engine from the ground up. Bring fresh ideas to the table!
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at North Star. Tailor your application to show how your experience aligns with our mission of helping challenger brands make a real impact.
We think you need these skills to ace Head of Marketing - North Star
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for challenger brands shine through. We want to see that you care about making a difference and are excited about the opportunity to help us scale our impact.
Be Specific About Your Experience:Don’t just list your previous roles; tell us how your experience aligns with what we’re looking for. Share specific examples of campaigns you've run that generated real commercial outcomes, especially in B2B marketing.
Tailor Your Content:Make sure your application speaks directly to the role. Use language from the job description and highlight your hands-on experience with CRM and marketing automation tools like HubSpot. We love seeing candidates who can connect their skills to our needs!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us. Plus, it shows you’re keen to join the North Star team!
How to prepare for a job interview at Job Search Place Limited
✨Know Your Challenger Brands
Before the interview, dive deep into the world of challenger brands and FMCG. Understand their unique challenges and how North Star positions itself to help them succeed. This knowledge will not only impress but also show your genuine interest in the role.
✨Showcase Your Campaign Successes
Prepare specific examples of B2B marketing campaigns you've led that resulted in tangible outcomes. Be ready to discuss the strategies you employed, the metrics you tracked, and how you adapted based on insights. This will demonstrate your hands-on experience and results-driven mindset.
✨Demonstrate Your Builder Mindset
Since this role is about building a marketing function from scratch, come prepared with ideas on how you would approach this challenge. Share your thoughts on creating systems, processes, and playbooks that can scale effectively. This will highlight your proactive nature and strategic thinking.
✨Connect Marketing to Revenue
Be ready to discuss how marketing can directly impact revenue generation. Think about ways to align marketing efforts with sales goals and how you can strengthen client relationships through effective marketing strategies. This will show that you understand the commercial side of the role.
