At a Glance
- Tasks: Lead the growth strategy for a fast-growing non-alcoholic brand and drive impactful change.
- Company: Join Mother Root, a bold and ambitious brand redefining drinking culture.
- Benefits: Enjoy share options, generous leave, remote work, and personal development support.
- Other info: Work in a dynamic environment with a focus on creativity and collaboration.
- Why this job: Be part of an exciting journey to scale a £7m brand to £50m+!
- Qualifications: Experience in scaling DTC brands and strong cross-functional leadership skills.
The predicted salary is between 70000 - 90000 £ per year.
Who we are
Mother Root is the Ginger non-alcoholic aperitif. We harness the power of apple cider vinegar to serve up a dose of good feelings. Our mission is to redefine what it means to drink well and feel good - with drinks that are complex, delicious and rooted in nature. Fresh from securing three offers on BBC Dragons' Den, we're on an exciting growth journey - scaling from a £7m brand today towards £50m+ in the years ahead, with 230% year on year growth already underway. With our small but mighty team, we're building one of the UK's fastest growing non-alcoholic brands, both online and in retail. We're bold, inclusive and ambitious. We value creativity, curiosity and collaboration - and we believe work should be joyful, purposeful and full of flavour.
The Role
Build the growth engine that helps thousands of people drink differently every day. As we scale from £7m to £50m over the next three years, we're looking for a Head of Growth to architect the system that gets us there. This is not a channel execution role. It's a strategic, hands-on, cross-functional leadership role responsible for turning insight into acceleration - and making sure all our growth levers fire together. You'll work closely with our Paid Social Manager, Retention + CRO Lead, Creative Strategist and the wider team to build a growth engine that is systematic, insight-driven and built for scale.
What You'll Do
- Reporting to the CEO, you'll design and orchestrate Mother Root's entire growth system.
- You won't run every channel yourself. Instead, you'll design, orchestrate and optimise the entire growth system. You'll connect acquisition, conversion, retention, retail and insight into one coherent engine - deciding where we focus, what we test, and how we scale profitably.
- Your job is to bring clarity, prioritisation and momentum so growth feels intentional, not chaotic.
Growth strategy & prioritisation
- Own the company-wide growth roadmap - deciding what moves the needle, where we invest, and what can wait. Align Paid, CRO, Retention, Brand and Retail around a shared strategy and a consistent experimentation rhythm (we use Systm).
Insight led growth
- Turn deep customer and category understanding into action. Translate insight into clear hypotheses, briefs and experiments that directly shape creative, website, CRM and media performance.
Cross channel orchestration
- Ensure channels work as one system rather than silos. Connect acquisition, conversion, onboarding, retention and retail into a joined-up journey so each lever amplifies the others.
Measurement & investment decisions
- Own how we measure and deploy capital. Build a simple, robust view of incrementality and contribution so we can prioritise confidently and scale what truly drives profitable growth.
Scaling the growth engine
- Codify how Mother Root grows - creating repeatable processes, playbooks and feedback loops that make performance predictable and scalable across the UK and US.
Team leadership
- Shape and lead the growth function, setting direction and standards across a small, high calibre team. Act as a player-coach, helping smart people focus on the right problems without unnecessary process, running rituals and ensuring the team are motivated and developing.
What Success Looks Like (12 Months)
- Growth feels intentional and systematic rather than reactive.
- Core channels scale profitably with strong insight and creative feedback loops.
- Conversion and retention trends improve meaningfully.
- A clear roadmap, experimentation culture and joined-up view of DTC, retail and Amazon are embedded across the business.
- We have a repeatable growth engine that's ready to scale internationally.
What You'll Bring
This role could be right for you if you are:
- Experienced in scaling DTC or consumer brands at a similar level (e.g. £2m to £20m +)
- A systems thinker who has built and scaled growth engines before and understands the economics behind sustainable growth.
- Fluent in CAC, CVR, AOV, repurchase and marginal CAC economics alongside running growth analytics (MMM, contribution margin, incrementality)
- Running experimentation programmes, and designing simple, effective measurement frameworks.
- Strong at cross-functional leadership (creative, CRO, media, retail, ops)
- Comfortable moving between strategy, insight and execution.
- Curious, pragmatic and commercially sharp - excited by building something from the ground up.
You'll Thrive Here If You
- Are a systems thinker who has built a growth engine before
- Are fluent in CAC, CVR, AOV, repurchase and marginal CAC economics
- Are experienced in sequencing channels, not just executing them
- Are comfortable running consumer interviews and JTBD frameworks
- Are strong at cross-functional leadership (creative, CRO, media, retail, ops)
- Are able to turn insight into strategy into experiments
- Are fast, curious, structured, and good at simplifying complexity
- Are motivated by building something from the ground up.
Benefits & Perks
- Share Options Programme: Equivalent to 15% of salary from day one
- Annual Leave: 25 days per year
- Summer Hours: Early finish Fridays (June-August)
- Work From Anywhere: Up to 2 weeks per year
- Pension: 5% matched contribution
- Cycle Scheme: Bike or Lime/Forest Pass
- Personal Development: £300 annual allowance for approved training
- Wellbeing Support: Access to Spill app & Heka allowance (£40/month) + birthday/work anniversary boosts
- Annual Team Trip: Gastronomical & wellbeing focused team away trip
- Parental Leave: Competitive maternity/paternity package
Head of Growth employer: Job Search Place Limited
At Mother Root, we pride ourselves on being an exceptional employer, fostering a bold and inclusive work culture that values creativity and collaboration. As we embark on an exciting growth journey, we offer our team members unique benefits such as share options, generous annual leave, and personal development allowances, all while working in a dynamic environment that encourages innovation and meaningful contributions to our mission of redefining drinking well. Join us in shaping the future of non-alcoholic beverages and enjoy the opportunity for professional growth within one of the UK's fastest-growing brands.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show your passion for the brand! When you get an interview, make sure to express why you love Mother Root and how you align with our mission. Share your ideas on how you can contribute to our growth journey – it’ll show you’re not just looking for any job, but this job.
✨Tip Number 3
Prepare for the unexpected! We love creativity and curiosity, so be ready for some unique questions or challenges during interviews. Think about how you can demonstrate your systems thinking and cross-functional leadership skills in real-time scenarios.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our exciting growth story at Mother Root.
We think you need these skills to ace Head of Growth
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to share your passion for growth and how it aligns with our mission at Mother Root.
Tailor Your Application:Make sure to customise your application to highlight your relevant experience in scaling brands. Show us how your skills can help us grow from £7m to £50m, and why you’re the perfect fit for this role!
Show Your Strategic Thinking:We’re looking for someone who can think big picture. In your application, demonstrate your ability to connect insights with actionable strategies. Share examples of how you've successfully orchestrated growth systems in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the process!
How to prepare for a job interview at Job Search Place Limited
✨Know Your Numbers
As a Head of Growth, you'll need to be fluent in metrics like CAC, CVR, and AOV. Brush up on these numbers before your interview, and be ready to discuss how you've used them to drive growth in previous roles. This shows you understand the economics behind sustainable growth.
✨Showcase Your Systems Thinking
This role requires a systems thinker who can connect various growth levers. Prepare examples of how you've built and scaled growth engines in the past. Highlight your ability to create repeatable processes and playbooks that lead to predictable performance.
✨Demonstrate Cross-Functional Leadership
You'll be working closely with different teams, so it's crucial to showcase your experience in cross-functional leadership. Share specific instances where you've aligned teams around a shared strategy and how you facilitated collaboration to achieve common goals.
✨Bring Insight-Driven Ideas
Mother Root values insight-led growth, so come prepared with ideas on how to turn customer insights into actionable strategies. Discuss any experimentation programmes you've run and how they shaped creative and media performance, demonstrating your ability to translate insights into results.
