At a Glance
- Tasks: Lead communication strategies and digital transformation for a forward-thinking automotive brand.
- Company: Join Geely Auto UK, a rapidly growing part of a global automotive group.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and a car allowance.
- Other info: Be part of a diverse team committed to professional growth and equal opportunities.
- Why this job: Make an impact in the automotive industry while driving innovative marketing initiatives.
- Qualifications: Experience in communications, digital marketing, and brand management is essential.
The predicted salary is between 60000 - 80000 £ per year.
At Geely, our story began in 1986 with a simple but powerful idea, an idea that has driven us to become one of the world's most forward thinking automotive groups. For nearly three decades, we've been redefining mobility through our iconic global brands, including Geely Auto, Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co, the London Electric Vehicle Company, Farizon, and more. We are Geely Auto UK, the UK arm of Geely Auto Group. Having entered the market in 2025 with our first electric SUV, the Geely EX5, we're continuing to grow rapidly as we build a nationwide dealer and service network.
Job Purpose
This role will be responsible for developing and implementing effective communication strategies, engaging with key stakeholders, and leading digital transformation initiatives. It also requires a strong understanding of the UK automotive market and a proven history of success in brand management and digital marketing.
Responsibilities
- Brand Management
- Develop and execute a comprehensive brand strategy to strengthen Geely Auto UK's position in the UK market.
- Oversee and maintain the quality of suppliers, including digital agencies, advertising partners, influencers, and media organisations.
- Plan, coordinate, and deliver events, with particular emphasis on major launch events.
- Ensure brand messaging and visual identity remain consistent across all channels and touchpoints.
- Marketing
- Develop and oversee the annual marketing plan, incorporating market analysis and industry insights.
- Identify target markets across various segments and portfolios, leveraging in depth insights to uncover market opportunities.
- Create and execute promotional strategies aimed at strengthening customer loyalty.
- Manage the marketing budget and associated resources effectively.
- Ensure consistency and compliance in imagery and process control.
- Digital CRM Strategy
- Develop and implement a comprehensive CRM strategy to strengthen customer engagement and retention.
- Design strategies to improve conversion rates for digital sales across the Geely Auto UK distributor network.
- Create dashboards to track lead performance at both distributor and national levels.
- Conduct ROI analyses for digital channels to measure effectiveness.
- Lead the "digital transformation" initiative to optimise business processes within Geely Auto UK's distributor network.
- Digital Initiatives
- Refresh and enhance Geely Auto UK digital presence in the UK using design thinking principles.
- Implement automated bots on the website to improve the user experience.
- Introduce surveys via the WhatsApp API and achieve green check verification for authenticity.
- Plan and develop an online platform to enable car purchases directly.
- Team Leadership And Development
- Lead and mentor the team to ensure high performance and professional growth.
- Set clear goals, monitor progress, and provide regular feedback to team members.
Education, Skills And Personal Characteristics Required
- Bachelor's degree in Business Administration, Marketing, Communications, or a related field (MBA advantageous), with experience in automotive communications or a closely related industry.
- Proven experience managing budgets, resources, and campaigns, with strong proficiency in digital marketing platforms, CRM systems, and data analytics.
- Strong strategic planning and execution skills, with the ability to lead cross functional teams and collaborate effectively with internal and external stakeholders.
- Excellent communication and interpersonal abilities, combined with resilience under pressure and a results driven mindset.
Benefits
- 25 days annual leave plus bank holidays
- ECOS scheme
- Car Allowance
- Private Medical Insurance
- Six month life assurance
- Enhanced Maternity and Paternity Pay
- Medicash
Equal Opportunities Employer
We Are An Equal Opportunities Employer At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential.
Head of Communications employer: Job Search Place Limited
Geely Auto UK is an exceptional employer, offering a dynamic work environment that fosters innovation and professional growth within the rapidly evolving automotive sector. With a strong commitment to employee development, competitive benefits including private medical insurance and generous leave policies, and a culture that values diversity and inclusion, Geely Auto UK provides a rewarding platform for individuals looking to make a meaningful impact in the industry. Located in the heart of the UK automotive market, employees have the unique opportunity to shape the future of mobility while working alongside passionate professionals.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Communications
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements in brand management and digital marketing. This is your chance to showcase what you can bring to Geely Auto UK, so make it pop!
✨Tip Number 3
Prepare for interviews by researching Geely Auto UK and its competitors. Understand their brand strategy and digital initiatives. When you walk into that interview, you want to impress them with your knowledge and passion for the automotive market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Geely Auto UK team!
We think you need these skills to ace Head of Communications
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Communications role. Highlight your experience in brand management and digital marketing, as these are key for us at Geely Auto UK.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of your successes. Whether it’s a successful campaign or a digital transformation initiative, we want to see how you’ve made an impact!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free from jargon. This will help us understand your qualifications better.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Job Search Place Limited
✨Know Your Brand Inside Out
Before the interview, dive deep into Geely Auto UK's brand history and values. Understand their recent launches, like the Geely EX5, and be ready to discuss how your experience in brand management can enhance their market position.
✨Showcase Your Digital Savvy
Since the role involves leading digital transformation, come prepared with examples of successful digital marketing campaigns you've managed. Highlight your familiarity with CRM systems and data analytics, as these will be crucial for the position.
✨Engage with Stakeholders
Think about how you would engage with various stakeholders, from suppliers to media partners. Prepare to discuss strategies you've used in the past to build strong relationships and ensure consistent brand messaging across all channels.
✨Demonstrate Leadership Skills
As a potential team leader, be ready to share your approach to mentoring and developing team members. Discuss specific instances where you've set clear goals and provided feedback that led to high performance and professional growth.
