At a Glance
- Tasks: Lead the commercial growth of Tottenham Hotspur Women and shape its future.
- Company: Join a leading WSL club with a strong community focus and world-class facilities.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Be part of a transformative journey in a vibrant and inclusive team.
- Why this job: Make a real impact in women's sport and drive sustainable growth.
- Qualifications: Proven experience in commercial leadership and a passion for women's sports.
The predicted salary is between 60000 - 80000 £ per year.
Tottenham Hotspur Women (THW) is entering the next phase of its growth. Founded in 1985, promoted to the Barclays Women's Super League in 2019, and training full‑time at Hotspur Way since 2020, the programme has continued to professionalise at pace. With continued investment on the pitch and a clear ambition to become One Club, Two Teams, the Club believes the Women's game represents one of the most significant growth opportunities in modern sport. This is a rare opportunity to shape the commercial future of a leading WSL club building a sustainable, high performance growth model that translates sporting ambition into measurable commercial impact.
We offer world class facilities: In 2019, we opened our state of the art Stadium, a £1 billion landmark that's the beating heart of North Tottenham's transformation. More than just a football ground, it's an engine of change – creating 4,000 jobs and injecting £300 million into the local economy every year. We're at our brightest when we're all together. Our Club, our teams, our community. There is only one Hotspur. Tottenham Hotspur.
Role Purpose
As Women's Growth Director, you will be the single accountable leader for Tottenham Hotspur Women's commercial performance. You will define and deliver a multi‑year growth strategy covering revenue, audience expansion, matchday performance and brand development with clear annual targets and measurable outcomes. This is an executive level, hands‑on leadership role. You will shape the commercial blueprint, mobilise cross‑functional teams, and drive delivery at pace. You will operate within a centralized commercial structure while retaining full accountability for Women's outcomes. You will work closely with Women's Football leadership to align sporting ambition with commercial priorities ensuring on‑pitch momentum is translated into sustained off‑pitch growth. Performance in the role will be measured against defined revenue, attendance, engagement and partnership objectives.
Key Responsibilities
- Strategic Accountability: Define and deliver a multi‑year commercial and audience growth strategy for THW, with clear annual revenue and demand targets. Establish a disciplined operating rhythm across planning, performance tracking and executive reporting. Own Women's commercial performance as the single accountable executive. Champion THW internally, securing appropriate executive focus, resource allocation and governance to deliver growth.
- Revenue & Supporter Growth: Drive acquisition, engagement and retention strategy in partnership with Commercial Marketing, CRM, Content and Comms teams. Strengthen the full supporter journey from awareness to purchase to repeat attendance using data, insight and conversion optimisation. Build a consistent supporter listening framework to inform commercial decisions. Ensure Women's storytelling and positioning are coherent within Club brand guardrails and aligned to the One Club ambition. Deliver measurable improvements in attendance growth, repeat rates and fan lifetime value.
- Matchday & Venue Commercial Performance: Lead the matchday growth and yield strategy collaborating on pricing, on sale strategy, inventory optimisation and fan experience. Support and help maximise commercial return per fixture while strengthening long‑term supporter value. Develop and execute the Women's venue strategy across Brisbane Road and selected Tottenham Hotspur Stadium fixtures to optimise growth, atmosphere and commercial impact. Partner with Ticketing, Venue, F&B and Premium teams to ensure matchday delivery meets both performance and brand standards.
- Women‑Centric Partnerships: Shape a compelling THW commercial narrative and proposition in collaboration with the central Partnerships and Commercial Planning teams. Support the acquisition of new partners aligned to the Women's growth story. Support the central partnerships team to deliver activation excellence and strong renewal performance, protecting brand trust and long‑term commercial value.
- Operating Model & Team Leadership: Lead and support the dedicated THW commercial team (direct and matrixed), setting clear accountabilities and high performance standards. Formalise capacity and delivery agreements with shared specialist teams (brand, CRM, analytics, retail, legal, finance). Operate comfortably in a matrixed structure driving outcomes without always having direct control. Create a culture defined by pace, ownership, accountability and development.
Person Specification Skills & Experience
- A senior commercial leader with a proven track record of delivering sustained revenue and demand growth in women‑led sport, entertainment, media or consumer brands.
- Demonstrable experience building and scaling a commercial proposition from early stage to sustainable growth.
- Experience operating at senior level, influencing senior stakeholders and securing cross‑functional alignment.
- A strong cross‑functional operator who drives delivery across shared teams and complex environments.
- An experienced people leader who sets high standards and builds durable performance cultures.
How you work
- Take full ownership of outcomes, comfortable with accountability and visibility.
- Combine strategic clarity with hands‑on execution.
- Operate with pace, commercial discipline and data‑led decision making.
- Comfortable with ambiguity and building where structures are still evolving.
- Anchor decisions in what genuinely grows supporter connection and long‑term demand.
Safeguarding & Recruitment Statement
Safeguarding is fundamental to the success in all that we do. The Club follows a Safer Recruitment process for all roles. Successful candidates are to be reminded they would be subject to proportionate background, DBS and reference checks as required. We welcome applications from anyone regardless of age, disability, gender, race, or ethnic and national origins, religion or belief, or sexual orientation.
Reasonable Adjustments
We are committed to providing an inclusive and accessible recruitment process and will make reasonable adjustments at any stage of the application or interview process to support candidates with disabilities or specific needs. Please let us know if you require any adjustments so that we can ensure you have a fair and positive experience.
Please note that we reserve the right to close this vacancy early should we receive a high volume of applications or due to business needs, so early applications are encouraged.
Growth Director employer: Job Search Place Limited
Tottenham Hotspur Women is an exceptional employer, offering a unique opportunity to shape the future of women's football within a world-class environment. With a commitment to professional growth and community impact, employees benefit from a dynamic work culture that prioritises collaboration, innovation, and accountability. The club's state-of-the-art facilities and focus on sustainable growth create an inspiring atmosphere for personal and professional development, making it an ideal place for those passionate about driving change in sport.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on opportunities.
✨Tip Number 2
Show your passion for women's sport! When you get the chance to chat with potential employers, make sure to express your enthusiasm for the game and the growth of women's football. It’s all about aligning your vision with theirs.
✨Tip Number 3
Prepare for interviews by researching the club's recent achievements and challenges. This will help you tailor your responses and show that you’re genuinely interested in contributing to their growth strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Tottenham Hotspur Women.
We think you need these skills to ace Growth Director
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for women's football and the growth of Tottenham Hotspur Women shine through. We want to see how much you care about the sport and the club's vision!
Tailor Your Experience:Make sure to highlight your relevant experience in commercial roles, especially in women-led sports or similar fields. We’re looking for someone who can translate their past successes into our future growth, so be specific!
Be Data-Driven:Since we value data-led decision making, include examples of how you've used data to drive revenue and audience growth in your previous roles. Show us that you can back up your strategies with solid insights!
Apply Through Our Website:Don’t forget to submit your application through our official website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Job Search Place Limited
✨Know Your Numbers
As a Growth Director, you'll need to demonstrate your understanding of revenue and audience metrics. Brush up on key performance indicators relevant to women's sports and be ready to discuss how you've driven growth in previous roles.
✨Showcase Your Strategic Vision
Prepare to articulate a clear multi-year growth strategy for Tottenham Hotspur Women. Think about how you would align commercial priorities with sporting ambitions and be ready to share examples of how you've successfully implemented similar strategies in the past.
✨Engage with the Supporter Journey
Familiarise yourself with the full supporter journey from awareness to repeat attendance. Be prepared to discuss how you would enhance this experience using data and insights, and share any successful initiatives you've led that improved fan engagement.
✨Demonstrate Leadership Skills
As a senior leader, it's crucial to showcase your ability to lead cross-functional teams. Prepare examples of how you've motivated teams, set high-performance standards, and navigated complex environments to achieve commercial success.
