Global Marketing Director Rare Diseases

Global Marketing Director plays a key role in driving the business forward and supporting the affiliates with a comprehensive range of marketing communications capabilities to effectively launch and promote its portfolio of products throughout the lifecycle. This role will work in close cross-functional collaboration with Medical Affairs, Strategic insights and HEOR & Market Access and Pricing, communications as well as key affiliate team members.

Responsibilities

• Global Brand Marketing: Develops the global brand strategy based on insights and drives the execution of global marketing strategy and initiatives for the product preparing for and driving Global and supporting local market launches. Develops and implements global commercial/marketing activities such as core branded materials, advisory boards, congress activities, customer engagement plans, segmentation and targeting. Develops communication plans across the product life cycle and implements communication and omnichannel engagement campaigns, across the marketing mix ensuring timely delivery via KPIs. Benchmarks against competitors and proposes corrective actions where appropriate. Continually reviews and consolidates competitive intelligence and customer insights.
• Execution of Brand Strategy: Ensures close relationship with affiliates and strong understanding of local market dynamics. Works with partner agencies in driving the core campaign and materials. Drives local alignment with global brand strategy & initiatives. Supports affiliate teams with the rollout of global marketing plans and programs. Works with affiliates to identify key performance drivers and align on priority scenarios. Develops KPIs to measure impact of global marketing activities and tracks execution of KPIs to deliver the global brand strategy. Ensures activities are aligned with procurement process and appropriate budget is allocated, phased and supports key business opportunities.
• Market Insights and Forecasting: Supports the development of the market research plan and acts as the marketing point for identified market research projects. Develops a deep understanding of the patient journey, identifying leverage points and insights of all stakeholders involved; quantifies opportunities and identifies strategies grounded in the patient journey. Develops meaningful actionable insights reflecting the needs of key customer groups; supports consolidation, integration and analysis of insights from customers, markets, geographies and competitors. Monitors the product life cycle landscape to ensure awareness of new insights. In collaboration with decision support team, develops the 5Y and long-range plan forecasts; develops monthly business performance reporting grounded in insights and communicated with strong business acumen.
• Cross Functional Collaboration: Ensures strong cross-functional engagement with all members of the Global cross-functional team, specifically with Medical Affairs colleagues and the Global Brand Team; develops and implements global programs and activities. Proactively seeks affiliate engagement and sharing of best practices across the organisation.

Knowledge and Experience

• Education / Certifications: Degree-level education, ideally in life sciences or in business studies.
• Experience: Minimum of 10 years' experience in the pharmaceutical or biopharmaceutical industry in a marketing role with experience of specialty care products in rare diseases; global marketing experience and in-country marketing experience in one of the top 5 European markets (Germany, France, Italy, Spain, UK) or in North America (US, Canada); proven track record of marketing across multiple stages of a product's life cycle; successful global launch experience in specialty and/or rare disease, preferably in the specific therapeutic area. Proven ability to work effectively across functions and collaborate with diverse stakeholders at both Global and Affiliate levels, adapting leadership style to each situation. Strong and collaborative team player.
• Languages: Fluent English is compulsory.
• Ethics and compliance: Complies with company guidelines and country/industry standards on ethics and compliance; ensures strong compliance and adherence to all Ipsen SOPs and aligned to the global brand strategy; acts as a role model for ethical behaviour.
• Key technical Competencies: Strong leadership skills; deep strategic marketing expertise (launch, branding, analytical skills, targeting, segmentation, lifecycle management); demonstrated agility, accountability and team spirit; strong business acumen; capability to enroll cross-functional stakeholders at all levels; ability to build strong relationships across cultures, backgrounds and functions; ability to manage complex situations and make decisions; strong planning and project management skills; ability to convey complex information succinctly in verbal, written and presentation formats.

We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace "The Real Us". The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.