At a Glance
- Tasks: Lead global advertising strategy and grow brand partnerships in a dynamic podcast environment.
- Company: Join BBC Studios Audio, a leader in innovative audio content.
- Benefits: Competitive salary, creative work culture, and opportunities for professional growth.
- Other info: Be part of a diverse team that values creativity and innovation.
- Why this job: Make a real impact in the booming podcast industry with your strategic vision.
- Qualifications: Extensive experience in digital media, strong negotiation skills, and leadership capabilities.
The predicted salary is between 91000 - 100000 £ per year.
Salary: £91,000 - £100,000
Location: London
Drive advertising growth and brand partnerships across a major podcast and audio business. BBC Studios Audio is an end to end podcast studio growing monetised networks of premium audio and audio visual content aligned with the BBC's values and reputation. BBC Studios Audio are recruiting a Head of Commercial Partnerships to the team. This new role will report directly to the Commercial & Content Partnerships Director and support the senior management team in delivering the department's overall strategic commercial objectives.
The successful applicant will lead the global advertising strategy for the business, growing revenue year on year, and identify and deliver new commercial partnerships which support our vision. With an entrepreneurial mindset, the role will research and develop partnership opportunities and manage critical relationships with advertisers and other content funders. Leading a small, specialist team who shape and execute our commercial and advertising partnership deals, and working more broadly with our content and production teams, the role will build new business partnership models to help drive commercial innovation, acquire new customers and deliver revenue growth for the business.
The role will share advertiser insights in order to support the development of exploitable IP and will develop and implement initiatives to maximise its value with global advertising partners.
Your key responsibilities and impact:
- Set the Advertising strategy for the business in collaboration with the Commercial Director, the Director of Audio and Regional Sales Directors, prioritising transformative and sustainable year on year growth.
- Communicate and execute that strategy and clearly defined targets with in house and external sales partners to ensure the operational sales plan for the business is implemented and maintained.
- Define our multi platform product offering and design a go to market strategy by territory; oversee media placements, creative executions, ad operations and measurement tools to ensure smooth sales and delivery processes.
- Ensure product pricing is competitive, determining cost of sale and package pricing frameworks with sales partners.
- Continually review revenue yield potential across portfolio - including RSS, YouTube, social platforms, newsletters and other distribution routes to market.
- Collaborate with creative production teams to develop and produce content that aligns with advertiser need, working with podcast producers and presenters to execute campaigns.
- Ensure successful delivery of such projects against agreed KPIs, using campaign measurement tools, analytics and reporting to communicate campaign success metrics and case studies.
- Support sales team relationships with clients, helping to identify leads and turn one off deals into returning business partnerships.
- Identify opportunities for new and innovative solutions to drive revenue from categories which meet market demand and align with the strengths of BBC brands and assets.
- Work within BBC Advertising and Sponsorship frameworks, ensuring editorial and advertising standards and compliance are continually maintained.
- Monitor advertising and podcast market trends - including responsible uses of AI - to provide essential business intelligence to the Advertising and Audio leadership teams, to help shape our future content and product portfolio.
- Lead trade marketing strategy and identify key forums to help raise the profile of our podcast business in key markets, demonstrating public facing thought leadership on behalf of the organisation.
- Coach and develop a small team of direct line reports, tasking them with key objectives to contribute to the delivery of our overarching Commercial Partnerships strategy.
Your skills and experience:
Essential criteria:
- Extensive experience of strategic and commercial success gained at a senior level within the digital media or podcasting industry.
- Extensive advertiser relationships and sales/negotiating experience in UK or US.
- Ability to develop powerful partnership proposals, and pitch confidently and appropriately.
- Extensive experience of delivering integrated creative solutions for advertising clients, working with editorial teams to produce and execute campaigns.
- Experience managing critical and sometimes complex stakeholder relationships.
- Experience of client servicing, in a client service role or account handling remit.
- Good knowledge of contractual and copyright matters.
- A capable and empathetic leader with considerable line management experience, able to foster a collegiate and high performing culture where staff can deliver their best work.
We welcome and encourage applications from candidates who are under represented in the creative industries.
Global Advertising Partnerships Lead employer: Job Search Place Limited
BBC Studios Audio is an exceptional employer, offering a dynamic work environment in the heart of London where creativity and innovation thrive. With a strong commitment to employee growth, the company provides ample opportunities for professional development and collaboration with talented teams on award-winning content. Employees benefit from a culture that values diversity and inclusion, ensuring that every voice is heard while working on impactful projects that resonate globally.
StudySmarter Expert Advice🤫
We think this is how you could land Global Advertising Partnerships Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the podcasting and advertising world. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create a portfolio or a personal website showcasing your past successes in advertising partnerships. Share case studies of campaigns you've led or innovative strategies you've implemented. This will help you stand out and demonstrate your value to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its recent projects. Be ready to discuss how your experience aligns with their goals, especially in driving advertising growth. Tailor your responses to highlight your entrepreneurial mindset and ability to build strong partnerships.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent that can drive our vision forward. Make sure to follow up after applying; a quick email expressing your enthusiasm can go a long way in keeping you top of mind.
We think you need these skills to ace Global Advertising Partnerships Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Global Advertising Partnerships Lead role. Highlight your relevant experience in digital media and podcasting, and showcase how your skills align with our strategic goals at BBC Studios Audio.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of your past successes. Whether it’s revenue growth or successful partnerships, we want to see how you’ve made an impact in your previous roles.
Be Authentic:Let your personality shine through in your application. We’re looking for someone with an entrepreneurial mindset, so don’t be afraid to express your passion for advertising and audio content in a genuine way.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Job Search Place Limited
✨Know Your Stuff
Before the interview, dive deep into BBC Studios Audio's recent projects and partnerships. Familiarise yourself with their podcast offerings and understand how they align with advertiser needs. This will help you speak confidently about how you can contribute to their advertising strategy.
✨Showcase Your Relationships
Be ready to discuss your extensive advertiser relationships and how you've successfully negotiated deals in the past. Prepare specific examples that highlight your ability to turn one-off deals into long-term partnerships, as this is crucial for the role.
✨Demonstrate Strategic Thinking
Think about how you would approach setting an advertising strategy for BBC Studios Audio. Be prepared to share your ideas on innovative solutions that could drive revenue growth and how you would collaborate with creative teams to execute campaigns effectively.
✨Emphasise Leadership Skills
As a potential leader, it's important to convey your experience in managing teams. Share examples of how you've fostered a high-performing culture and coached team members to achieve their objectives, as this aligns with the expectations for the role.
