At a Glance
- Tasks: Drive growth channels and generate leads for NHS appointments through innovative marketing strategies.
- Company: Dynamic startup focused on transforming healthcare marketing with a vibrant team culture.
- Benefits: Paid volunteer days, learning budget, health perks, and generous leave policies.
- Other info: Join a diverse team committed to inclusivity and personal development.
- Why this job: Be a key player in shaping growth strategies and making a real impact in healthcare.
- Qualifications: Experience in multi-channel marketing, data-driven decision-making, and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Founding Growth Marketer – Own and drive inbound growth channels to unlock appointment access in the NHS. Focus on content distribution and community, building the growth marketing playbook for national coverage.
Scope of the Role
- Your north star metric (qualified leads generated) and reporting
- Email campaigns
- Paid channels
- Content distribution (and opportunities to collaborate on content production)
- Community & events
- Website optimisation
- Consistency with brand and tone of voice
You do not own:
- Video content creation (content marketer's domain – you distribute)
- Product decisions
- Sales execution
Key Results – First 3 months
- Generate 100 leads per month
- Run 5 experiments
- Set up accurate measurement and attribution
- Growth team grades handover process as 5/5
- Build engaged community of 100 by running 3 high impact events
First‑Month Milestones (Month 1)
- Understood context, current state, biggest opportunities
- Audited existing marketing activity
- Built a strategy for nurturing leads using content marketing (channel 1)
- Set up attribution tracking
- Landing pages and website conversion improving with measurable uplift
- Identified and implemented 3 quick wins
- Generate 25 leads from channel 1
Month 2 – Double Down on Signals & Start Channel 2
- Built strategy for community and events (channel 2)
- Implemented 3 quick wins for this channel
- Launched referral or ambassador programme
- Hosted at least one community building touchpoint
- Generate 50 leads from all channels
- Reporting is easy and accurate
Month 3 – Scale Channels
- Built automations to increase activity in both channels
- Grow both channels to national coverage
- Planned quarterly community events
- Generate 100 leads from all channels
Required Experience
- A generalist – optimised multiple channels before
- Analytically sharp – set up measurement, comfortable with data, data‑driven decisions
- Experimental mindset – form hypotheses, test cheaply, not precious when something fails
- Entrepreneurial – startup or founder experience plus comfort with ambiguity and pace
- A “real” person – great communicator, connects with NHS staff; community is part of the job
- Transparent – share what's working, flag what's not, not need chasing for updates
Nice to Have Experience
- Marketing to a professional/practitioner audience (healthcare, legal, finance, education)
- Run a referral or ambassador programme before
- Hands‑on paid marketing
- Built marketing automations
Benefits
- Paid volunteer days: 2 paid days off per year to give back
- Every 8 weeks a team social day (6 working days a year)
- Learning budget of £250 annually and time off to spend it
- Homemade breakfast and lunch on the house when in the office
- Health and fitness budget of £60 per month
- Additional 7 days of paid leave to learn how to meditate
- Tooling choice of operating systems and any additional tools you need
- Generous sick leave policy with extra mental health leave days
- Local living benefit: £5,000 if living within 30 minute walk, or £2,500 within 30 minute bike (optional, available immediately on signing)
- Pension: 3% employer contribution, employees auto‑contribute 5% of salary (Nest provider)
- Parental leave: statutory 6 weeks 90% pay then SMP 33 weeks; if employee 1 year: 12 weeks 100% pay then SMP 27 weeks; if 2 years: 18 weeks 100% pay then SMP 21 weeks
- Fertility leave: extra 5 days off per year if you or partner undergoing fertility treatment
Inclusive & Diverse by Design
We care about building a product and culture rich in perspectives, experiences, and backgrounds from every type of diversity: race, religion, sex, sexual orientation, gender identity, age, neurodiversity, disability, colour, national origin.
Founding Growth Marketer employer: Job Search Place Limited
As a Founding Growth Marketer, you will thrive in a dynamic and inclusive environment that prioritises personal and professional growth. With generous benefits such as paid volunteer days, a learning budget, and a local living benefit, our company fosters a culture of collaboration and community engagement, making it an exceptional place to work for those passionate about driving meaningful change in the NHS.
StudySmarter Expert Advice🤫
We think this is how you could land Founding Growth Marketer
✨Tip Number 1
Get to know the company inside out! Research their values, mission, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Attend industry events, webinars, or even local meetups. Connecting with people in the field can lead to opportunities and insider info that might not be advertised.
✨Tip Number 3
Be ready to showcase your skills! Prepare a portfolio or case studies that highlight your past successes in growth marketing. This will give you an edge when discussing how you can contribute to their goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and serious about joining the team.
We think you need these skills to ace Founding Growth Marketer
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with inbound growth channels and content distribution. We want to see how your skills align with our mission at StudySmarter!
Show Off Your Analytical Skills:Since we’re all about data-driven decisions, don’t forget to mention any experience you have with measurement and attribution tracking. Share specific examples of how you've used data to drive growth in previous roles.
Be Authentic:We value transparency and real connections, especially with NHS staff. Let your personality shine through in your application – we want to know the real you and how you can contribute to our community!
Apply Through Our Website:For the best chance of getting noticed, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at Job Search Place Limited
✨Know Your Metrics
Before the interview, get familiar with key metrics like qualified leads and how they relate to growth marketing. Be ready to discuss how you would measure success in generating leads and what strategies you might employ to hit those targets.
✨Showcase Your Experimental Mindset
Prepare examples of past experiments you've run in marketing. Highlight your ability to form hypotheses, test them, and learn from failures. This will demonstrate your analytical sharpness and willingness to innovate, which is crucial for a Founding Growth Marketer.
✨Community Engagement Strategies
Think about how you would build and engage a community around the NHS. Have ideas ready for events or touchpoints that could foster connections. This shows you understand the importance of community in driving growth and can contribute to building that aspect.
✨Align with Brand Voice
Familiarise yourself with the company's brand and tone of voice. Be prepared to discuss how you would ensure consistency in your content distribution and communication strategies. This will show that you can represent the brand effectively while driving growth.
