Role: Sales and Marketing Director Location: South East & East of England Salary: £70,000 - £75,000 + car allowance and bonus A growing and ambitious care organisation is seeking an experienced and commercially focused Sales and Marketing Director to join its Senior Leadership Team. This is an exciting opportunity for a dynamic sales and marketing professional to play a key role in driving occupancy, enhancing reputation, and improving resident experience across a portfolio of care homes. As a member of the Senior Leadership Team, you will lead the development and delivery of a strategic sales and marketing plan that supports sustainable occupancy growth across both local authority and private fee paying markets. Working closely with Home Managers and a collaborative central support team, you will strengthen enquiry management processes, improve conversion rates, and enhance the customer journey from initial enquiry through to admission. Key Responsibilities * Develop and implement a multi site sales and marketing strategy * Drive occupancy growth across all services * Build and maintain strong relationships with local authorities, commissioners, and key stakeholders * Lead private fee payer enquiry generation and conversion activity * Support homes with tours, open days, and community engagement initiatives * Analyse performance data to identify trends and growth opportunities * Coach and support Home Managers and teams in sales best practice * Oversee brand positioning, digital presence, and marketing campaigns About You * Proven experience in a senior sales and marketing role within the care home sector * Strong understanding of both local authority and private fee paying markets * Demonstrable success in delivering occupancy growth across multiple sites * An inspiring leader with the ability to engage, influence, and develop teams * Commercially minded with strong analytical and strategic thinking skills * Excellent communication, networking, and relationship building abilities * Full UK driving licence and willingness to travel across the region What's on Offer * A senior leadership position with significant influence and impact * The opportunity to shape growth within an expanding organisation * A supportive, collaborative, and values driven working environment * Competitive salary and benefits package #J-18808-Ljbffr
