At a Glance
- Tasks: Lead the energy strategy in the UK and develop innovative marketing initiatives.
- Company: Join a top employer with a commitment to wellbeing and career growth.
- Benefits: Competitive salary, bonus, flexible working, and extensive benefits package.
- Other info: Collaborative environment with opportunities for personal and professional development.
- Why this job: Make a real impact on brand strategy and connect with cultural conversations.
- Qualifications: Strong consumer understanding, analytical skills, and project management experience required.
The predicted salary is between 60000 - 75000 £ per year.
The role will be responsible for leading the energy strategy in the UK. They will develop calendar initiatives, partnering with the sector & IB teams. They will need to create assets, working with Insights teams and bottlers to understand consumer need. The candidate will also lead the TCP agenda, ensuring we have effective media and plans in place. They will play a key role in helping to drive bottler alignment to our plans and ensuring BTL activity coordinated with ATL. The role will be expected to contribute to key business processes (ICP, TCP planning, Comms development). The role will also be responsible for helping to manage, plan and monitor our A&M spend.
Responsibilities
- Support the Marketing Director with delivery of energy strategy and brand calendars.
- Lead development of set initiatives in the calendar, creating and delivering programmes.
- Lead and develop effective and compelling TCP and media plans.
- Leading Insights plan and implement learnings into campaign development.
- Lead digital and OOH content production.
- Leading artwork, key visual and shopper toolkit development and handover.
- Lead Influencer strategy and implementation.
- Lead "Live Nation partnership", including festival and sampling activation.
- Lead social media strategy, content development and activation.
- Understand and represent needs of our bottlers and help build initiatives into our plans.
- Working collaboratively with the bottler to create selling materials.
- Shape perfect portfolio from a consumer/shopper needs perspective, NRM and PPA considerations.
- Lead A&M in the UK.
- Lead performance management including recommending course correction and actions.
- Lead key projects through the Gate Stage process, representing needs of PEP and the bottler.
Qualifications
- Strong consumer understanding and brand building skills - understanding consumer insights to help build stronger activations & campaigns.
- Analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities.
- Commercially savvy - knowing the commercial basics to work independently with the Carlsberg Britvic brand managers.
- Project management - proven track record of managing multiple projects in a fast moving and ever changing environment (ideally FMCG) with maturity and foresight to cope with input and changes.
- Experience of engaging and leading cross functional teams, internal and external partners.
- Leading external agencies to develop and deliver winning marketing plans & content.
- Budget Management experience.
Key Behaviours
- Proactive approach and can do attitude - a real self starter with the ability to manage multiple complex and hands on projects.
- Strong bias to action with proven track record to overcome challenges and issues.
- Innovative / curious / comfortable challenging status quo & bringing creativity to problem solving.
- Fluent in digital & social media, displaying passion to ensure our brands are connected into cultural conversations.
- Collaborative and ONE TEAM approach - high capacity leadership to influence others, encourage teamwork, and build strong relationships to get things done.
- Excellent communication skills - engage and influence stakeholders, with an aptitude to galvanize teams and get buy in across organisation.
- Demonstrates a sense of passion, enjoyment and pride about their work to inspire others.
- Time management - strong time management skills and ability to prioritise & focus to get things done fast.
Why Join Us?
We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits-from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.
Equal Opportunities
We're an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.
Senior Brand Manager, Energy UK in England employer: Job Search Place Limited
Join us as a Senior Brand Manager in the vibrant energy sector, where you'll lead innovative strategies and initiatives that shape our brand's future in the UK. We pride ourselves on a dynamic work culture that fosters collaboration and creativity, offering competitive salaries, flexible working arrangements, and extensive benefits to support your wellbeing and career growth. With a commitment to inclusivity and professional development, we are recognised as a Top Employer for 14 consecutive years, making this an exceptional opportunity for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager, Energy UK in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their energy strategy and be ready to discuss how your skills align with their goals. Show them you're not just another candidate, but someone who truly gets what they're about.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in brand management and consumer insights can drive their initiatives. Keep it concise and impactful – you want to leave them wanting to know more about you.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Senior Brand Manager, Energy UK in England
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the energy sector shine through! We want to see how your passion aligns with our brand and the role. Make it personal and relatable.
Tailor Your Experience:Don’t just send a generic CV! Highlight your relevant experience in brand management and project leadership. We’re looking for specific examples that demonstrate your skills in managing multiple projects and working with cross-functional teams.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate a well-structured application that makes it easy for us to see your qualifications at a glance.
Apply Through Our Website:Make sure to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Job Search Place Limited
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understand how the energy strategy fits within the broader market context. This will help you speak confidently about how you can contribute to their goals.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific insights you've gained and how they influenced your strategies. This is crucial for a role that requires robust analysis and meaningful insights.
✨Demonstrate Project Management Prowess
Think of instances where you've successfully managed multiple projects simultaneously. Highlight your ability to adapt to changes and overcome challenges, especially in fast-paced environments like FMCG. This will show your maturity and foresight.
✨Emphasise Collaboration and Communication
Be prepared to discuss how you've engaged with cross-functional teams and external partners. Share examples of how you've built strong relationships to get things done. This role requires a collaborative approach, so showcasing your teamwork skills is key.
