At a Glance
- Tasks: Lead and shape the Primark brand experience across diverse markets and channels.
- Company: Join a dynamic team at Primark, focused on creativity and collaboration.
- Benefits: Enjoy 27 days leave, healthcare, pension, and lifestyle perks tailored to you.
- Other info: Thriving culture prioritising your wellbeing and professional growth.
- Why this job: Make a real impact on brand strategy and governance in a fast-paced environment.
- Qualifications: 10+ years in senior brand roles, with strong agency leadership experience.
The predicted salary is between 60000 - 80000 £ per year.
Because your ideas are our style. Design, our way.
Role Purpose
As Head of Brand, you will be a key member of the Customer and Digital Leadership Team, playing a critical role in shaping, embedding, and governing the Primark brand experience across markets, channels, and touchpoints. Working closely with senior leaders, you will translate business strategy into a clear and consistent brand direction that supports long term growth, differentiation, and commercial impact. You will provide strategic leadership across brand strategy, architecture, and brand expression, ensuring the brand is applied consistently and effectively, while remaining relevant across diverse markets. Leading a best in class Brand team and agency ecosystem, you will collaborate cross functionally to uphold and evolve the Primark brand in line with its purpose, values, and commercial priorities.
Brand Strategy & Governance
- Define long term brand vision aligned to business goals and market needs
- Ensure consistent brand architecture and application across all functions
- Own and evolve visual identity (logo, tone, imagery, etc.)
- Lead brand campaigns and creative strategy
- Track and manage brand performance and KPIs
Leadership
- Lead and develop a high performing Brand team
- Set strategic direction aligned with Customer & Digital goals
- Inspire collaboration, accountability, and continuous improvement
- Influence senior stakeholders and support strong decision making
Collaboration
- Partner with Digital, Commercial, Insights, and other teams
- Align brand with wider commercial objectives
- Develop tools and frameworks for local market teams
- Support employer brand in partnership with People & Culture
Skills & Experience
Essential
- Extensive experience (10+ years) in senior brand roles, ideally within retail
- Proven ability to shape and deliver brand and creative strategies within complex, matrixed organisations.
- Strong experience in agency leadership and management, including briefing, performance management, and capability development.
- Highly effective communicator with exceptional presentation and storytelling skills, able to translate complex ideas into compelling narratives.
- Comfortable operating at senior executive level, with the credibility and confidence to influence and challenge C suite and Board level stakeholders.
- Strong strategic thinking and problem solving capability, with the ability to explore the "why" behind the "how".
- Experience putting governance, processes, and systems in place to enable consistency and effectiveness at scale.
Personal Attributes
- High emotional intelligence, with the ability to adapt style to different audiences, priorities, and leadership contexts.
- Thrives in a fast paced, evolving environment and remains effective in the face of ambiguity and change.
- Strong customer centric mindset with a passion for creating meaningful brand experiences.
- Collaborative, approachable, and commercially minded, with the confidence to challenge constructively.
- Acts with integrity, sound judgement, and professionalism at all times.
Additional Information
What You’ll Get
The work you do shapes the impact we have. We're focused on providing you with the culture to reach your potential. Your wellbeing is our top priority. Lifestyle at Primark: Healthcare, pension, and potential completion bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
Head of Brand (12-month FTC, Maternity Cover) in England employer: Job Search Place Limited
At Primark, we pride ourselves on being an exceptional employer that values creativity and collaboration. As the Head of Brand, you will thrive in a dynamic work culture that prioritises employee wellbeing and professional growth, offering extensive benefits such as healthcare, generous leave, and opportunities for personal development. Join us in shaping a meaningful brand experience while enjoying a supportive environment that encourages innovation and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand (12-month FTC, Maternity Cover) in England
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
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We think you need these skills to ace Head of Brand (12-month FTC, Maternity Cover) in England
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Job Search Place Limited from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Job Search Place Limited specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Job Search Place Limited
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Job Search Place Limited, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Job Search Place Limited you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Job Search Place Limited that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Job Search Place Limited, so think on your feet and don't hesitate to showcase your creativity!
