At a Glance
- Tasks: Lead global demand generation and field marketing for Moody's Insurance segment.
- Company: Join Moody's, a global leader in risk assessment and innovative AI solutions.
- Benefits: Inclusive culture, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on ethical AI use and diverse perspectives.
- Why this job: Shape the future of insurance marketing and drive impactful strategies.
- Qualifications: Proven experience in demand generation and ABM within complex sales cycles.
The predicted salary is between 100000 - 150000 £ per year.
At Moody's, we unite the brightest minds to turn today's risks into tomorrow's opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are - with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody's is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we're advancing AI to move from insight to action-enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.
If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.
Skills and Competencies- Proven experience leading demand generation, ABM, and field marketing across multiregional insurance markets with complex enterprise sales cycles
- Strong ability to turn segment and campaign strategy into focused, account‑based programs that drive pipeline growth
- Strategic planner with experience balancing digital channels and physical events across the full buying journey
- Deep expertise in ABM, including account prioritisation, multichannel engagement, intent‑driven targeting, and sales alignment
- Experience shaping regional insurance event strategies in collaboration with stakeholders, SMEs, and central events teams
- Strong people leader with a track record of building high‑performing teams and driving operational excellence
- Confident executive communicator with strong cross‑functional partnering skills across Sales, SDRs, Marketing Ops, Digital, Content, Campaigns, and Product Marketing
- Data‑driven marketer, using demand generation and ABM KPIs to optimise performance and business impact
- Hands‑on experience with account intelligence, intent data, and modern ABM technologies
- Practical experience applying AI to improve targeting, streamline workflows, and increase marketing effectiveness
- Curious, forward‑thinking mindset with a commitment to responsible and ethical AI use
- Bachelor's degree in Marketing, Communications, Business, or related field required; MBA preferred
- This role leads global demand generation, ABM, and field marketing for Moody's Insurance segment.
- Own the Insurance demand generation and field marketing strategy to drive growth, engagement, and pipeline
- Translate segment strategy into integrated demand generation, ABM, and field marketing plans
- Define and evolve ICPs, buyer personas, and buying group frameworks
- Deliver an ABM‑led strategy to achieve MQL, pipeline, and new business targets
- Partner closely with senior Insurance sales leaders on account plans, acquisition, and expansion
- Lead regional field marketing and ABM teams across the Americas, Europe, and Africa; consult with APAC
- Oversee DG and ABM execution and optimisation across platforms such as Marketo
- Shape and coordinate the regional Insurance event strategy
- Partner with SDR and Sales teams to improve lead quality, conversion, and deal outcomes
- Monitor and optimise campaign, ABM, event, and intent‑driven performance
- Champion the use of AI to accelerate execution and improve team effectiveness
The Moody's Marketing team drives global demand generation, account‑based engagement, brand awareness, and go‑to‑market strategy. The Insurance Marketing team partners closely with the Insurance Segment to execute high‑impact, globally coordinated programs that support growth, strengthen customer relationships, and expand Moody's presence across the insurance ecosystem. This role collaborates with Sales, Product, Insurance Leadership, and Marketing Operations to shape Moody's influence and success within the global insurance industry.
Director, Revenue & Field Marketing - Insurance employer: Job Search Place Limited
At Moody's, we pride ourselves on fostering an inclusive and innovative work environment where every employee is empowered to contribute their unique perspectives. As a global leader in risk assessment, we offer exceptional growth opportunities, a collaborative culture, and the chance to work with cutting-edge AI technologies that redefine the insurance landscape. Join us in transforming challenges into opportunities while enjoying a supportive atmosphere that values integrity and curiosity.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Revenue & Field Marketing - Insurance
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more connections we make, the better our chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We should know Moody's values inside out and be ready to discuss how we embody them. This shows we're not just looking for any job, but the right fit!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources. The more we practice, the more confident we'll feel when it’s time to shine in front of the hiring team.
✨Tip Number 4
Don’t hesitate to apply through our website! Even if we don’t tick every box, we might still be the perfect fit. Remember, sometimes it’s about potential and passion, not just qualifications.
We think you need these skills to ace Director, Revenue & Field Marketing - Insurance
Some tips for your application 🫡
Be Yourself:At StudySmarter, we believe in authenticity. Don’t be afraid to let your personality shine through in your application. Share your unique experiences and perspectives that make you a great fit for the role!
Tailor Your Application:Make sure to customise your CV and cover letter to highlight how your skills align with the job description. We want to see how your experience in demand generation and ABM can drive growth in our Insurance segment.
Showcase Your Achievements:Quantify your successes! Use numbers and specific examples to demonstrate how you've driven pipeline growth or improved marketing effectiveness in previous roles. This helps us see the impact you could have at Moody's.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t hesitate – we can’t wait to hear from you!
How to prepare for a job interview at Job Search Place Limited
✨Know Your Stuff
Before the interview, dive deep into Moody's and their approach to risk management in the insurance sector. Familiarise yourself with their recent projects, especially those involving AI and demand generation strategies. This will not only show your genuine interest but also help you connect your experience with their needs.
✨Showcase Your Leadership Skills
As a Director, you'll need to demonstrate your ability to lead high-performing teams. Prepare specific examples of how you've built and motivated teams in the past, particularly in the context of ABM and field marketing. Highlight your strategic planning skills and how you've successfully balanced digital and physical marketing efforts.
✨Be Data-Driven
Moody's values data-driven decision-making, so come prepared to discuss how you've used KPIs to optimise marketing performance. Share concrete examples of how you've leveraged account intelligence and intent data to drive pipeline growth and improve campaign outcomes.
✨Embrace Curiosity and Diversity
Demonstrate your curiosity and openness to diverse perspectives during the interview. Be ready to discuss how you've championed inclusivity in your previous roles and how you plan to foster an inclusive environment at Moody's. This aligns perfectly with their values and will set you apart as a candidate.
