At a Glance
- Tasks: Lead category management for top retailers in the Baby and Pharmacy sectors.
- Company: Join Mayborn HQ, a dynamic company focused on innovative baby products.
- Benefits: Enjoy a permanent role with opportunities for growth and development.
- Other info: Collaborative environment with a focus on innovation and commercial success.
- Why this job: Make a real impact by shaping retail strategies and driving brand success.
- Qualifications: Experience in category management and strong relationship-building skills required.
The predicted salary is between 45000 - 55000 £ per year.
Newcastle upon Tyne Permanent
We're looking for a Category Manager - Retail to support our businesses in the UK and Ireland. The Category Manager will be the lead on our retailer category management relationships within the Baby Specialist and Pharmacy Channels, including Boots, John Lewis and Mamas and Papas. They will be responsible for the execution of our Category plans as set by the Senior Category Management & Insights Manager, to whom this role reports.
The role will analyse & lead the shopper insights for the sales, marketing & category teams to use for decision making purposes, lead ranging and distribution conversations with selected retailers, support the business through the production of retailer planograms and support the annual sell in decks for innovation to retailers. This role requires the ability to demonstrate and bring strong category thought leadership to our retailers, ensuring our category strategy is implemented and working across teams internally and externally to influence decision making.
What you will be doing
- Identify the key retailer & shopper insights: Provide relevant market, shopper, and performance insights to define the retailer growth strategy and enhance business understanding and deliver quantifiable benefits to both our brand and channel strategies.
- Execute the key accounts growth strategy: Working with the sales & regional category team, to implement and execute the key growth drivers to achieve the Annual Business Plan.
- Develop External Category Strategy: Develop an external Baby Category Growth strategy for retailers, using the culmination of the internal sub category strategies (Bottles, Soothers, Electricals etc) to support the sales team to land their customer & channel plans.
- Category Captaincy: Bring category thought leadership to our chosen retail partners with compelling category management programmes to deliver growth in our core categories and support the team to win incremental distribution across our strategic customers.
- Review Retailer Performance: Monthly review and reporting of retailer performance and sharing of best practice.
- Drive best in class category fundamentals with the retailer for assortment and shelving: Using a full suite of capabilities like point of sale data, shopper data, panel data, and planogram software. Determine the opportunities for growth in regards assortment (via under trade analysis) developing a targeted distribution plan by retailer.
- Create the NPD sell in story: Support marketing & category team to create retailer specific sell in presentations to support listings/launch of NPD.
- Support trade activation plans: Align with the retailer marketing team to ensure trade activation support the channel growth plan.
- Work as part of the broader multi-functional Category & Marketing team to ensure development, delivery and exceptional commercial success for Mayborn.
What skills and experiences you'll need to ace this job
- Experience: experience in a category management or category executive role, ideally from a branded background. Proven experience developing retailer growth strategies and retailer-facing sell-ins.
- Category management: Experience with key strategic retailers' merchandising centres & their category management process. Experience & success with influencing retailers.
Category Manager - Retail Commercial - UK & Europe Mayborn HQ employer: Job Search Place Limited
Mayborn HQ is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Category Manager role in Retail. Located in Newcastle upon Tyne, employees benefit from a vibrant city atmosphere while enjoying opportunities for professional growth through engaging with leading retailers like Boots and John Lewis. With a focus on category thought leadership and a commitment to employee development, Mayborn offers a rewarding environment where your contributions directly impact business success.
StudySmarter Expert Advice🤫
We think this is how you could land Category Manager - Retail Commercial - UK & Europe Mayborn HQ
✨Tip Number 1
Network like a pro! Reach out to your connections in the retail and category management space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for those interviews by researching the company and its competitors. Understand their category strategies and be ready to discuss how you can bring value to their team. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Practice your pitch! Be clear about your experience in category management and how it aligns with the role. Highlight your successes in developing retailer growth strategies and influencing decisions. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that Category Manager role!
We think you need these skills to ace Category Manager - Retail Commercial - UK & Europe Mayborn HQ
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Category Manager role. Highlight your experience in category management and any specific achievements with retailers like Boots or John Lewis. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about category management and how your skills align with our needs. Don’t forget to mention your insights into the Baby Specialist and Pharmacy Channels.
Showcase Your Analytical Skills:Since this role involves analysing shopper insights, make sure to highlight any relevant analytical experience. We love seeing how you've used data to drive decisions and strategies in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Mayborn!
How to prepare for a job interview at Job Search Place Limited
✨Know Your Retail Landscape
Before the interview, dive deep into the retail landscape, especially focusing on Baby Specialist and Pharmacy Channels. Familiarise yourself with key players like Boots, John Lewis, and Mamas and Papas. Understanding their category management processes will help you speak confidently about how you can contribute to their growth strategies.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used shopper insights and performance data in your previous roles. Bring examples of how your analysis led to successful category strategies or improved retailer relationships. This will demonstrate your ability to drive decisions based on data, which is crucial for this role.
✨Prepare Your Category Captaincy Examples
Think of specific instances where you've led category management initiatives that resulted in growth. Be ready to share how you influenced retailers and implemented compelling category programmes. This will highlight your thought leadership and ability to work collaboratively with retail partners.
✨Align with Their Goals
Research Mayborn's current category strategies and be ready to discuss how your experience aligns with their goals. Show enthusiasm for their mission and be prepared to suggest how you could support their annual business plan and trade activation plans. This will demonstrate your commitment and understanding of their business.
