At a Glance
- Tasks: Lead the programming strategy for a major entertainment venue and secure high-value events.
- Company: Join YTL Live, a dynamic company behind iconic UK entertainment destinations.
- Benefits: Enjoy competitive salary, generous holiday, and career development opportunities.
- Other info: Be part of a diverse team committed to inclusion and community engagement.
- Why this job: Shape the future of live entertainment and make a real impact in the industry.
- Qualifications: Proven leadership in live events and strong commercial acumen required.
The predicted salary is between 80000 - 100000 £ per year.
About YTL Live YTL Live is the operating company behind some of the UK's most exciting entertainment destinations, including the iconic Aviva Arena, the historic Spitfire Hangar and the supersonic YTL Live Entertainment District at Brabazon. We believe the best moments are shared by the people on the stage, behind the scenes and in the crowd. We are seeking a high-impact, commercially driven Programming Director to curate a diverse, dynamic and culturally exciting calendar of events that appeals to broad audiences and reflects the evolving landscape of live entertainment, ahead of Aviva Arena opening in late 2028.
As a key member of the senior leadership team, you will operate at the forefront of the live entertainment industry, leveraging your network, deal‑making capability, and market insight to secure world‑class content. You will play a critical role in positioning the venue as a premier destination while ensuring alignment with a high‑profile naming rights partnership and long‑term brand ambitions.
What you'll do
- Act as the commercial engine behind the Arena's live events strategy, leading from the front in securing content, driving revenue, and delivering a high‑performing and balanced events calendar.
- Working closely with the CEO, set and lead a multi‑year programming strategy that delivers sustained revenue growth, high utilisation, and a market‑leading events portfolio.
- Proactively originate, negotiate, and secure high‑value events across music, sport, entertainment and corporate sectors as well as other emerging formats.
- Own and optimise a multi‑million‑pound event programme, driving yield, margin, and commercial performance across circa 140 events annually.
- Build and leverage an extensive network of promoters, agents, rights‑holders, and partners to create a strong and consistent pipeline of content.
- Lead on commercial deal structuring, pricing strategy, and calendar optimisation to maximise profitability and audience demand.
- Define ticketing strategy and lead operations to ensure capacity attendance and realise revenue targets.
- Work in close partnership with operations and event production teams to ensure the delivery feasibility of events without compromising commercial opportunity.
- Curate a programme that balances 'Tier 1' content with long‑term audience development and community engagement.
- Ensure all events support and enhance YTL and Aviva's brand positioning and reputation.
- Contribute at executive level to overall venue strategy, driving cross‑functional alignment and commercial success.
- Manage the relationship with our strategic ticketing partner and lead the Ticketing and Event Booking team (circa 7 FTE at opening).
What you'll need
- A commercially astute leader with a proven ability to drive revenue through programming excellence, strategic partnerships, and high‑value deal‑making within the live events ecosystem.
- Significant leadership experience in live event programming, venue management, or the wider entertainment industry.
- Proven track record of delivering and scaling commercially successful event portfolios.
- Strong, credible network across promoters, agents, rights‑holders, and touring organisations.
- Demonstrable success in originating and closing high‑value commercial deals.
- Deep expertise in ticketing strategy, pricing, and revenue optimisation.
- Experience operating within high‑profile, brand‑sensitive environments, ideally with naming rights or major sponsorship considerations.
- Exceptional commercial acumen combined with strategic thinking and execution capability.
- Strong leadership presence with experience managing senior leaders and cross‑functional teams.
- Ability to balance commercial performance with brand integrity, reputational risk, and community impact.
- Solid understanding of UK regulatory, licensing, and event delivery frameworks.
What you'll receive
- A combined pension contribution of up to 20%.
- Career progression and professional development opportunities.
- 25 days' holiday rising to 28 with length of service.
- A car allowance.
- Performance‑related bonus.
- The opportunity to sell up to five days of holiday every year.
- The opportunity to buy up to ten days of holiday each year (subject to conditions).
- A healthcare package that allows you to claim back healthcare costs.
- Life assurance of up to eight times your salary.
- The opportunity to lease a new electric car through salary sacrifice (subject to conditions).
- Cashback and discounts from more than 3,000 retailers.
- One paid volunteering day each year.
- Enhanced family leave and pay arrangements.
- Access to an interactive health and wellbeing platform.
- Support from trained mental health first aiders.
- A £1,000 referral fee if you recommend someone who is successfully recruited by us.
Who we are
YTL UK is part of the international YTL Group based in Kuala Lumpur. The UK companies include: Wessex Water – one of the top‑performing water and sewerage companies in England and Wales, serving 2.9 million people across the South West. YTL Developments – a major UK developer currently redeveloping a 350‑acre former airfield into an award‑winning, exciting mix of houses, apartments, schools, commercial space, restaurants and hotels, to make a truly sustainable new community. YTL Construction UK – a top 20 UK contractor providing fully integrated services to infrastructure, residential, commercial, industry, energy and environmental sectors. YTL Live – the development and operation of an entertainment complex that includes a 20,000 capacity arena, conferencing and exhibition space. Plus a number of other retail, environmental and specialist businesses.
Our people tell us that YTL UK is a great place to work, which is why so many of them stay with us! You will have a unique opportunity to develop and progress your career within such a diverse group.
Equal Opportunities & Inclusion
We are passionate about diversity and inclusion – with that in mind, all applicants are welcome. We are delighted to have signed the Armed Forces Covenant and are a Disability Confident Employer. If you require reasonable adjustments to be made during the recruitment process, please inform a member of our Recruitment team.
Programming Director in Bristol employer: Job Search Place Limited
YTL Live is an exceptional employer, offering a vibrant work culture that thrives on creativity and collaboration within the dynamic live entertainment sector. With a strong focus on employee growth, we provide extensive career progression opportunities, a generous benefits package including a combined pension contribution of up to 20%, and a commitment to diversity and inclusion. Join us in shaping the future of entertainment at our iconic venues, where your contributions will be valued and celebrated.
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We think you need these skills to ace Programming Director in Bristol
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