At a Glance
- Tasks: Create and execute exciting brand activation campaigns in a dynamic travel retail environment.
- Company: Join a leading brand at Heathrow Airport, where creativity meets operational excellence.
- Benefits: Competitive salary, Monday to Friday shifts, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on collaboration and innovation.
- Why this job: Be the driving force behind memorable brand experiences that captivate travellers.
- Qualifications: 2-4 years in brand activation or experiential marketing, with strong project management skills.
The predicted salary is between 35000 - 45000 £ per year.
LOCATION: Heathrow Airport
SHIFT PATTERN: Monday to Friday, 40 hours per week
SALARY: Competitive
Role Overview and Purpose
We are looking for a highly organised and proactive Brand Experience & Activation Manager to support the development and delivery of engaging retail activation campaigns within the travel retail environment. This role sits at the centre of campaign delivery, partnering closely with the Creative Solutions Director and wider team to turn ideas into high-quality, real-world experiences. You will balance creative thinking with strong operational and project management skills, ensuring activations are delivered seamlessly across multiple locations. This is a hands-on role for someone who enjoys making things happen—bringing concepts to life through excellent coordination, attention to detail, and a passion for delivering standout brand experiences.
Brand Activation & Campaign Development
- Develop and execute innovative brand activation campaigns tailored to travel retail & domestic retail environments.
- Create engaging concepts that capture passenger attention and enhance the overall customer journey.
- Align campaigns with key seasonal moments and commercial opportunities (e.g. summer travel, major sporting events, new flight launches).
Key Responsibilities
Campaign Development & Support
- Support the ideation and development of engaging retail activation concepts.
- Translate campaign ideas into clear, actionable plans.
- Write and manage creative briefs for internal design teams.
- Align activations with key commercial and seasonal opportunities.
Campaign Delivery & Project Management
- Coordinate end-to-end delivery of retail activation campaigns.
- Manage timelines, schedules, and internal workflows.
- Ensure campaigns are delivered on time and to a high standard.
- Support multi-site rollouts across travel retail environments.
Experiential & Activation Execution
- Support the planning and delivery of live activations, including sampling, pop-ups, and in-store experiences.
- Source and coordinate experiential elements such as performers, artists, and brand ambassadors.
- Assist with staffing coordination and on-site execution where required.
Supplier & Production Coordination
- Liaise with production suppliers and external partners.
- Support the delivery of production briefs and ensure accurate execution.
- Coordinate materials, logistics, and installation requirements.
Client & Stakeholder Support
- Support day-to-day communication with clients and retail partners.
- Help ensure campaigns meet client expectations and objectives.
- Collaborate with internal teams and external stakeholders to ensure smooth delivery.
Financial & Administrative Support
- Assist with budget tracking and cost management.
- Support supplier onboarding and system setup (e.g., talent, vendors).
Reporting & Evaluation
- Support the creation of post-campaign reports and performance summaries.
- Assist in gathering insights and data to measure campaign success.
Key Skills and Experience
- 2-4 years' experience in brand activation, experiential marketing, or retail marketing.
- Strong organisational and project management skills.
- Experience supporting multi-site campaigns or live activations.
- Ability to manage multiple tasks in a fast-paced environment.
- Strong communication and stakeholder coordination skills.
- Commercial awareness and attention to detail.
Desirable Experience
- Experience within travel retail or airport environments.
- Exposure to live events, staffing, or experiential activations.
- Familiarity with production processes and supplier management.
Personal Attributes
- Proactive and hands-on.
- Highly organised and detail-oriented.
- Collaborative team player.
- Calm under pressure.
- Solutions-focused mindset.
Brand Activation and Experience Manager employer: Job Search Place Limited
At our Heathrow Airport location, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and collaboration. As a Brand Activation and Experience Manager, you will have the opportunity to lead innovative campaigns that enhance the travel retail experience while benefiting from competitive salaries, comprehensive employee growth opportunities, and a supportive team environment that values your contributions. Join us in making a meaningful impact in the world of brand experiences at one of the busiest airports in the world.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Activation and Experience Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show up prepared! When you land an interview, research the company and its recent campaigns. Bring your ideas to the table—show them how you can enhance their brand activation efforts with your creative flair.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your enthusiasm and fit for the role.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining our team. It shows initiative and gives you a better chance to stand out!
We think you need these skills to ace Brand Activation and Experience Manager
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for brand activation and experiential marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about creating standout experiences in the travel retail environment.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experience in brand activation and project management. We love seeing how your skills align with our needs, so don’t be shy about showcasing your past successes!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so use bullet points where possible and avoid jargon. This helps us quickly see how you fit into the role of Brand Activation and Experience Manager.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Job Search Place Limited
✨Know Your Campaigns
Before the interview, dive deep into the latest brand activation campaigns in the travel retail sector. Familiarise yourself with successful examples and think about how you could bring fresh ideas to the table. This shows your passion for the role and your understanding of the industry.
✨Showcase Your Project Management Skills
Be ready to discuss specific projects you've managed in the past. Highlight your organisational skills and how you coordinated timelines and resources. Use concrete examples to illustrate how you ensured campaigns were delivered on time and met high standards.
✨Demonstrate Your Creative Thinking
Prepare to share innovative concepts you've developed or contributed to in previous roles. Think about how you can align these ideas with seasonal opportunities or major events, as this is crucial for the role. Creativity is key, so don’t hold back!
✨Engage with Stakeholders
Communication is vital in this role, so be prepared to discuss how you've effectively collaborated with clients and internal teams. Share examples of how you’ve navigated challenges and ensured everyone was on the same page during campaign delivery.
