At a Glance
- Tasks: Lead a fast-paced store, driving performance and creating an engaging customer experience.
- Company: Join Bershka, a trendy fashion retailer with a vibrant culture.
- Benefits: Competitive salary, inclusive environment, and opportunities for personal growth.
- Other info: We value diversity and are committed to an inclusive workplace.
- Why this job: Be at the forefront of fashion retail, making impactful decisions every day.
- Qualifications: Experience in retail management and a passion for fashion trends.
The predicted salary is between 30000 - 40000 £ per year.
As a Bershka General Manager, you are accountable for the end to end performance of a high volume, fast moving store. You lead with ownership, pace and calm, delivering strong commercial results while creating a high energy, inclusive culture and an excellent customer experience. Bershka is trend led and fast. Success requires agility, strong visual standards, and visible leadership.
What to expect:
- Thrive in an environment where priorities can change daily (trading patterns, deliveries, operational issues, people challenges).
- Be comfortable being hands on and accountable.
- Notice issues early and take action quickly.
- Balance customer experience, team wellbeing and performance without losing pace.
- Lead through pressure (incidents, staffing gaps, high delivery volume, peak trading) while remaining calm, fair and decisive.
- Build routines that support consistency, while adapting continuously; agility is essential.
Key accountabilities:
- Commercial leadership & agility: Own store performance and act quickly using data, insight and product knowledge. Deliver sales, productivity and profitability through clear priorities and daily follow through. Use KPIs and internal tools to identify opportunities and implement actions at pace. Drive commercial launches and marketing initiatives. Stay close to competitors and trends; share clear insights to support the business. Ensure merchandising reflects best sellers, trends and customer demand in real time.
- Visual standards & brand DNA: Deliver consistent visual standards and fast floor execution. Keep the store feeling new, trend led and customer ready every day. Lead your team to maintain a positive environment aligned to Bershka DNA. Ensure the customer journey (floor flow, fitting rooms, queue management) stays smooth and engaging.
- Stock flow, replenishment & operational excellence: Ensure replenishment is completed accurately and on time, even under pressure. Maintain an organised stockroom with routines that enable speed and availability. Deliver consistent standards across Security and shrinkage; Cash desk procedures and cash management; Health & Safety and compliance. Maintain high cleaning and presentation standards across the store. Report maintenance issues and follow up consistently to resolution.
- Inclusive people leadership, performance & development: Build engagement and performance through visible leadership and consistent standards. Communicate clearly and respectfully, adapting to different communication styles and needs. Give regular feedback, recognise progress, and address issues early and fairly. Recruit inclusively, hiring for behaviours, values and capability. Develop leaders through coaching, structured routines, reviews and development programmes. Build succession plans and progress talent consistently - not only when vacancies arise. Deliver fair, timely performance management focused on behaviours and outcomes.
- Workforce planning & time management: Manage the hours budget effectively and transparently. Build rotas that reflect trading patterns, deliveries, visuals and operational priorities. Monitor productivity/cash unit performance and take corrective action quickly when performance shifts.
- Customer experience leadership: Ensure service minimums are met and continuously improved. Lead the team to create a fast, friendly and engaging customer journey. Use customer feedback and observation to improve experience, not just enforce process.
Skills & behaviours:
- Ownership: takes responsibility, communicates early, and moves quickly into solutions.
- Emotional intelligence: self aware, approachable, leads with care and clarity.
- Calm under pressure: steady, fair, decisive.
- Adaptability: responds quickly to change and keeps teams aligned.
- People development: coaches, builds capability, creates progression opportunities.
- Values & integrity: ethical, respectful, consistent; builds trust through actions.
- Commercial and trend awareness: customer led, curious, and decisive.
Experience & qualifications:
- Experience leading a fast paced, high volume retail operation.
- Strong commercial results and ability to drive performance through people.
- Confident leadership of large teams, including coaching and performance conversations.
- Strong operational discipline (stock, shrinkage, cash, compliance).
- Passion for fashion and strong understanding of trends and competitors.
Inclusion & accessibility: We're committed to creating an inclusive workplace where everyone feels they belong. We welcome applications from all backgrounds, identities and lived experiences. If you need adjustments at any stage of the recruitment process, we'll work with you to support you.
Bershka Edinburgh General Manager employer: Job Search Place Limited
Bershka Edinburgh offers an exciting opportunity for a General Manager to lead a dynamic and fast-paced retail environment. With a strong focus on employee development, inclusive culture, and a commitment to delivering exceptional customer experiences, Bershka fosters a workplace where agility and innovation thrive. Employees benefit from ongoing training, clear career progression paths, and the chance to work in a vibrant city known for its rich culture and fashion-forward trends.
StudySmarter Expert Advice🤫
We think this is how you could land Bershka Edinburgh General Manager
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Job Search Place Limited, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Job Search Place Limited!
We think you need these skills to ace Bershka Edinburgh General Manager
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Job Search Place Limited, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Job Search Place Limited and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Job Search Place Limited that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Job Search Place Limited
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
