At a Glance
- Tasks: Lead marketing campaigns and create engaging content for the banking sector.
- Company: Join Moody's, a global leader in risk assessment and innovative marketing.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic team environment focused on innovation and client engagement.
- Why this job: Make an impact in banking marketing while exploring cutting-edge AI technologies.
- Qualifications: 5-7 years in B2B marketing with strong writing and collaboration skills.
The predicted salary is between 60000 - 80000 £ per year.
At Moody's, we unite the brightest minds to turn today's risks into tomorrow's opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody's is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we're advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.
Skills and Competencies
- 5-7 years of experience in B2B marketing, with a focus on content ideation and development
- Strong understanding of and interest in banking, particularly KYC and regulation, as well as the credit process, risk, and compliance
- Ability to identify opportunities for audience-centric thought leadership to ensure campaigns are relevant and differentiated
- Ability to communicate technical concepts to non-technical audiences
- Experience working within financial services or banking is preferred
- Strong content development expertise and editorial judgment, overseeing the creation and adaptation of impactful materials such as white papers, blogs, webinars, and case studies while maintaining Moody's brand standards
- Exceptional writing, editing, and storytelling skills, with demonstrated experience developing B2B content across long and short form formats
- Experience designing content for marketing campaigns across digital and traditional channels
- Exceptional collaboration and relationship building skills, partnering with internal teams across product, sales, marketing, and subject matter experts to align campaign goals and banking specific priorities
- Ability to design and execute multi-channel marketing campaigns for the banking segment, including structured campaign planning, content adaptation, and cohesive messaging aligned with Moody's overall marketing objectives
- Strong creative skills with the ability to guide branding teams to deliver engaging and high impact assets
- Good grasp of artificial intelligence and applying AI tools to streamline processes, uncover insights, and improve marketing efficiency
- Curious and forward-thinking mindset, with a commitment to exploring emerging technologies and applying responsible AI practices, including risk management, ethical use, and transparency
- Proven ability to manage multiple projects and stakeholders in a fast paced, matrixed environment
Education
- BA in Journalism, Finance, English, Communications, Marketing, or a related field required; advanced degree preferred
Responsibilities
- The Assistant Director, Content and Campaigns, Banking will lead the end-to-end development and execution of marketing activations to drive engagement, pipeline growth, and alignment with Moody's Banking segment strategy.
- Develop and execute integrated, multi-channel marketing activations aligned to Banking segment priorities and target audiences
- Own content strategy, including activation narrative, content creation, and asset development
- Partner with subject matter experts, solutions teams, and demand generation teams to ensure activations support pipeline generation and revenue objectives
- Translate complex banking and regulatory concepts into clear, compelling, customer-focused content
- Oversee briefing and development of marketing assets, ensuring consistency with Moody's brand standards
- Leverage performance data and insights to optimize engagement and conversion outcomes
- Manage multiple concurrent projects in a fast paced, matrixed environment, ensuring timely and high-quality delivery
- Stay informed on banking market trends, regulatory developments, and competitive dynamics to enhance campaign effectiveness
- Contribute to the adoption of innovative approaches, including the use of AI tools to improve marketing efficiency and effectiveness
About the Team
Moody's Banking Marketing team is responsible for defining and delivering thought leadership and go-to-market strategies that generate qualified leads and support revenue growth. The team works closely with solutions, demand generation, and analytics partners to create targeted, high-impact campaigns aligned to client needs. In this role, you will contribute to high-visibility, cross-functional initiatives, helping to position Moody's Banking solutions in a dynamic global marketplace and enabling clients to navigate complex financial and regulatory environments with confidence.
Moody's is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law.
Assistant Director - Marketing (Banking) employer: Job Search Place Limited
At Moody's, we pride ourselves on fostering an inclusive and innovative work environment where creativity thrives and diverse perspectives are valued. As a leader in the banking sector, we offer our employees exceptional growth opportunities through engaging projects that leverage cutting-edge AI technologies, all while maintaining a strong commitment to ethical practices. Join us in our mission to transform risk into opportunity, and be part of a team that not only values your contributions but also supports your professional development in a dynamic global marketplace.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Director - Marketing (Banking)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Job Search Place Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Job Search Place Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Job Search Place Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Job Search Place Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Assistant Director - Marketing (Banking)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Job Search Place Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Job Search Place Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Job Search Place Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Job Search Place Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Job Search Place Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Job Search Place Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
