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- Tasks: Engage with bars and restaurants to promote premium wine and spirits brands.
- Company: Join a dynamic, family-run company with a unique portfolio of alcoholic beverages.
- Benefits: Enjoy a competitive salary, bonuses, car allowance, and tech support.
- Why this job: Experience a vibrant culture while building relationships in the exciting alcohol industry.
- Qualifications: Sales experience in the beverage industry and strong relationship-building skills required.
- Other info: Flexible work-from-home options and travel across Quebec for brand activations.
The predicted salary is between 42000 - 49000 £ per year.
Salary: $CA$ 55000 – $CA$ 65000 per year
Location: Quebec City West, Quebec
Posted: July 23 2025
Relocation Assistance: Available
Brand Ambassador Quebec
Location: Quebec, covering (Field-Based Role)
Salary: CA$55-65k
+ 25% Bonus + Car Allowance + Excellent Benefits
Package
Our client is a dynamic, family-run wine and spirits company known for its unique and eclectic portfolio of premium brands. With five successful and distinctive brands under their belt, they have cultivated a strong international presence, partnering with affiliates globally to distribute and activate their products.
As the business continues to grow across Italy, they are now seeking a Brand Ambassador to elevate their presence across Belgium, working with high-energy on-trade accounts and developing relationships that bring the brands to life on the ground.
Key Requirements
We are seeking an energetic and commercially driven Brand Ambassador with proven success in on-trade sales and brand activation. You will bring a strong understanding of the alcohol beverage industry, the ability to thrive in a field-based role, and the confidence to build partnerships that generate results.
Role & Responsibilities
Reporting to the International Sales Director and working alongside the Regional Market Manager, this is a high-impact, field-based role focused on both commercial delivery and brand building.
Key responsibilities include:
– Developing distribution and visibility via tastings, incentives, and brand activations
– Driving volume growth through engagement campaigns in key accounts
– Building and managing strong relationships with wholesaler partners and their sales teams
– Generating new business through 20+ account meetings per week which may include hosting parties and tastings at evenings and weekends
– Creating and executing activation programmes across bars, restaurants, and nightlife venues
– Supporting pricing strategies and ensuring brand consistency
– Allocating one day per week to administrative tasks; spending the rest in the field
– Representing the brand at trade shows, sales meetings, and industry events
– Rotating across sub-regions monthly to maximise market coverage
– Expected to work from home on Monday to deal with admin, expenses, diary management etc and travel the rest of the week
Package & Benefits
– Base Salary: CA$55,00065,000
– Bonus: Up to 25% performance-based
– Travel Expenses: $1,000$1,500/month
– Car Allowance: $400$500/month
– Technology Support: Up to $1,000 for laptop
– Access to annual sales conferences, a fun and high-energy culture, and the chance to be part of a purpose-driven premium brand portfolio
– Circa $18 per annum for expenses
Selection Process
1. Initial Interview (via Teams) with the International Sales Director and Brand Ambassador Quebec
2. Second Interview with the International Sales Director
3. Final Stage: Completion of a DISC personality assessment
Qualifications:
Essential:
– Sales experience in the alcohol beverage or food industry
– Demonstrated success in on-premise activation and wholesaler engagement
– Strong interpersonal and relationship-building skills
– Highly self-motivated, hands-on, and capable of working autonomously
– Experience managing trade marketing initiatives and client-facing promotions
– Based in Quebec with extensive travel across
– Fluent in English and French, with good working knowledge of the other language
– Full driving licence
Desirable:
– Existing network in Quebec on-trade (bars, restaurants, nightclubs)
– Prior experience with importers or distributors in the alcohol sector
Why is This a Great Opportunity:
Sales role, going out to bars, clubs, restaurants and promoting alcoholic brands. Great fun, young and vibrant company. Would suit someone who has done something similar. Company are growing globally.
Salary Type : Annual Salary
Salary Min : CA$ 55000
Salary Max : CA$ 65000
Currency Type : CAD
Apply for this position
I am willing to relocate for a new position
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Please have a professional at review my resume
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Brand Ambassador employer: Job Juncture
Contact Detail:
Job Juncture Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Ambassador
✨Tip Number 1
Network within the local alcohol beverage industry in Quebec. Attend industry events, tastings, and trade shows to meet potential contacts and learn more about the market. Building relationships with key players can give you an edge when applying for the Brand Ambassador role.
✨Tip Number 2
Familiarise yourself with the brands and products of the company you're applying to. Understanding their unique selling points and how they position themselves in the market will help you stand out during interviews and demonstrate your genuine interest in the role.
✨Tip Number 3
Prepare to discuss your previous sales experiences in detail, especially those related to on-trade activation. Be ready to share specific examples of how you've successfully engaged with clients and driven sales in similar roles, as this will showcase your suitability for the position.
✨Tip Number 4
Practice your language skills, particularly in French, if it's not your first language. Since the role requires fluency in both English and French, being able to communicate effectively in both languages will be a significant advantage during the selection process.
We think you need these skills to ace Brand Ambassador
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant sales experience in the alcohol beverage or food industry. Emphasise any previous roles where you successfully engaged with on-trade accounts or executed brand activations.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and the industry. Mention specific examples of how you've built relationships and driven sales in previous roles, aligning your experience with the responsibilities outlined in the job description.
Showcase Your Language Skills: Since fluency in both English and French is essential, make sure to highlight your language proficiency clearly in your application. If applicable, provide examples of how you've used these skills in a professional context.
Prepare for Interviews: Research the company and its brands thoroughly. Be ready to discuss your understanding of the alcohol beverage industry and how you can contribute to their growth. Prepare to share specific strategies you've used in past roles to drive brand visibility and sales.
How to prepare for a job interview at Job Juncture
✨Know Your Brands
Familiarise yourself with the company's portfolio of brands. Understand their unique selling points and how they stand out in the market. This knowledge will help you demonstrate your passion for the products during the interview.
✨Showcase Your Sales Experience
Prepare to discuss your previous sales experiences, particularly in the alcohol beverage or food industry. Highlight specific examples where you've successfully engaged with on-trade accounts and driven brand activation.
✨Demonstrate Relationship-Building Skills
Be ready to share examples of how you've built and maintained strong relationships with clients or partners. This role requires excellent interpersonal skills, so showcasing your ability to connect with others will be crucial.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities and how you would handle various situations in the field. Think about past challenges you've faced and how you overcame them, especially in a sales context.
