Senior Events & Conferences Marketing Manager, Fortune Live Media New York, NY

Overview

Fortune is hiring a results-driven Senior Marketing Manager to lead audience recruitment for its live events and conferences. This role is responsible for developing and executing innovative marketing strategies that engage top executives, drive attendance, and optimize revenue. The ideal candidate is a strategic, detail-oriented self-starter with a strong background in marketing, data analysis, and audience acquisition.

Key Responsibilities

• Develop and execute multi-channel marketing plans that define target audience profiles and recruitment strategies.
• Manage CRM and registration systems (e.g., Salesforce, CVENT) to ensure data accuracy, campaign setup, and audience segmentation.
• Identify, source, and validate targeted invitation lists to maximize engagement and attendance.
• Oversee and execute email marketing campaigns, including creative setup, effective messaging, list management, scheduling, and performance analysis.
• Lead paid digital marketing initiatives across platforms such as LinkedIn, Facebook, and Instagram, optimizing reach and conversion.
• Analyze campaign performance using data analytics tools to refine strategies and maximize ROI.
• Utilize Excel tools (VLOOKUP, pivot tables) to manage and analyze audience data for better targeting.
• Drive audience engagement and retention through membership experience strategies that enhance event participation and long-term loyalty.
• Manage and optimize MarTech stacks, implementing new tools as needed to improve efficiency.
• Collaborate with internal teams on social media, newsletters, and promotional strategies to expand reach and engagement.
• Set and exceed revenue goals while effectively managing budgets and optimizing marketing spend.
• Oversee project workflow, supervising marketing coordinators and temporary staff to support audience recruitment and outreach.
• Ensure seamless execution of member benefits, including event invitations, newsletters, and digital presence.

Qualifications

• 5+ years of experience in direct email marketing, audience acquisition, and executive-level engagement.
• Expertise in CRM systems (Salesforce), event management platforms (CVENT), and email marketing tools (Salesforce Marketing Cloud).
• Strong proficiency in Excel (VLOOKUP, pivot tables) and productivity tools like Slack and Asana.
• Hands-on experience in digital marketing across social media platforms with a focus on conversion optimization.
• Knowledge of SQL, WordPress, HTML, and CSS is a plus.
• Strong analytical skills to assess marketing performance and adjust strategies for maximum impact.
• Excellent interpersonal and communication skills to engage senior executives and key stakeholders effectively.
• Ability to manage multiple projects with overlapping deadlines while maintaining quality and precision.
• Willingness to travel and work flexible hours, including evenings and weekends, as required.

Compensation

For this role the estimated base salary range, depending on level of experience, is $90,000.00 - $100,000.00.

About Fortune:

At Fortune Media, our mission is to change the world by making business better. We achieve that by providing trusted information, great storytelling, rigorous benchmarking and world-class community building. And our key values are humility, ownership, and transparency.

The policy of Fortune Media is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law.