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- Tasks: Lead innovative marketing initiatives to drive sales in the UK, Scandinavia, and MEA.
- Company: Join Mirakl, a global leader in platform business innovation trusted by 400+ top brands.
- Benefits: Enjoy a dynamic work environment with opportunities for travel and professional growth.
- Why this job: Be part of a fast-paced team shaping the future of digital commerce and marketing.
- Qualifications: 4+ years in regional marketing for tech or B2B; fluent in English, additional languages a plus.
- Other info: Embrace a culture of continuous learning and diverse perspectives.
The predicted salary is between 43200 - 72000 £ per year.
Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and B2B enterprises with the most advanced, secure, and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media. Mirakl is trusted by 400+ industry-leading businesses worldwide including Macy’s, Decathlon, Kroger, Airbus, Toyota Material Handling, and Sonepar. Headquartered in Paris and Boston and with offices in 7 countries, Mirakl is recognized as a Great Place to Work company.
We are looking for a highly innovative and results-oriented Field Marketing Manager to join the Mirakl EMEA Marketing team and help support Mirakl’s growth in the region. In this role, you will report to the EMEA Director, Field & Digital Marketing based in Munich and work closely with the extended EMEA Marketing team as well as the North & MEA Sales, Alliances, and Customer Success teams to plan and execute a wide range of marketing initiatives to generate and drive the sales pipeline. You will work in close alignment with the regional sales leader with the main goal to help the sales team engage with leading retailers and wholesalers in the UK, Scandinavia, and some MEA countries through innovative campaigns, events, and compelling communications and content strategies.
Your impact
- Design the marketing plan for the UK, Scandinavia, and MEA markets (targeting, communications and content, budget planning, events schedule, digital campaigns, analysis, and reporting of ROI) in alignment with Corporate and EMEA GTM and objectives.
- Adapt the EMEA marketing strategy to your local specifics in alignment with the regional sales priorities and targets.
- Plan and execute field marketing events/tradeshows that deliver ROI to the sales teams.
- Work with the Digital Marketing team, Regional Business Development representatives, and the Partner Marketing lead to create and roll out integrated campaigns (customized emails, webinars, Account-Based Marketing campaigns) in the region with responsibility for the ROI of such campaigns.
- Brief local PR agency on Mirakl’s marketing strategy and build and maintain relationships with local trade press (retail, manufacturing, wholesale).
- Work with industry experts and influencers in the region to educate them on the platform economy and to leverage their network at Mirakl events.
- Work closely with the Customer Marketing Manager as a local contact point to support regional activities.
- Ensure proper handover of Marketing Qualified Leads (MQLs) generated in the region to the Business Development Representatives.
- In charge of the reporting for all regional marketing activities.
Your profile
- 4+ years experience working with or for a Tech company or a B2B company in a regional marketing role.
- Fluent in English; Swedish, Danish, or Finnish is a plus.
- Experience with lead acquisition and nurturing processes using Salesforce CRM, Hubspot, and social tools in an overall demand creation approach is a must-have.
- Experienced in event management, from planning to execution and reporting.
- Demonstrated success in supporting the field teams (sales, business development) as well as partner ecosystem in a fast-paced environment.
- Excellent at handling complexity and working under pressure.
- Ability to travel occasionally across Europe for events and internal meetings. Quarterly travel to the Paris office.
- Excellent interpersonal and communication skills to represent the company in a positive and professional manner.
- Ability to operate autonomously and work with multiple teams.
- Eagerness to learn and hands-on mentality.
We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a hyper-growth company at the heart of digital transformation for the world’s most forward-thinking organizations, we strongly encourage you to apply to any of our roles, even if you think you’re not an exact match.
Contact Detail:
JOB HR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager (Northern/MEA) London, England, United Kingdom
✨Tip Number 1
Familiarise yourself with Mirakl's suite of solutions and their impact on the platform economy. Understanding how their technology empowers businesses will help you articulate your value during discussions.
✨Tip Number 2
Network with professionals in the field marketing space, especially those who have experience in tech or B2B companies. Engaging with industry experts can provide insights and potentially valuable connections that may help you stand out.
✨Tip Number 3
Showcase your event management skills by discussing past experiences where you successfully planned and executed marketing events. Highlighting your ability to deliver ROI through these initiatives will resonate well with the hiring team.
✨Tip Number 4
Demonstrate your familiarity with tools like Salesforce CRM and Hubspot. Being able to discuss how you've used these platforms for lead acquisition and nurturing will show that you're ready to hit the ground running.
We think you need these skills to ace Field Marketing Manager (Northern/MEA) London, England, United Kingdom
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in regional marketing roles, particularly within tech or B2B companies. Emphasise your skills in lead acquisition, event management, and your familiarity with tools like Salesforce CRM and Hubspot.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific examples of how your past experiences align with the responsibilities outlined in the job description, especially in designing marketing plans and executing campaigns.
Showcase Your Communication Skills: Since excellent interpersonal and communication skills are crucial for this role, consider including examples of how you've successfully represented previous employers in professional settings or during events.
Highlight Your Adaptability: Demonstrate your ability to adapt marketing strategies to local specifics. Provide examples of how you've tailored campaigns or marketing initiatives to meet regional needs or sales priorities in your previous roles.
How to prepare for a job interview at JOB HR
✨Understand the Company and Its Products
Before your interview, make sure to research Mirakl thoroughly. Understand their suite of solutions and how they empower businesses in the platform economy. This knowledge will help you articulate how your skills align with their goals.
✨Showcase Your Marketing Experience
Be prepared to discuss your previous experience in regional marketing roles, especially in tech or B2B environments. Highlight specific campaigns you've managed, focusing on lead acquisition and nurturing processes, as well as your familiarity with tools like Salesforce and Hubspot.
✨Demonstrate Event Management Skills
Since the role involves planning and executing field marketing events, be ready to share examples of successful events you've organised. Discuss your approach to event management from planning to execution and how you measured ROI.
✨Emphasise Communication and Interpersonal Skills
As a Field Marketing Manager, you'll need to collaborate with various teams and represent the company positively. Prepare to discuss how you've effectively communicated with stakeholders in the past and how you handle complex situations under pressure.
