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- Tasks: Lead innovative marketing initiatives to drive sales in the UK, Scandinavia, and MEA.
- Company: Join Mirakl, a global leader in platform business innovation trusted by 400+ top brands.
- Benefits: Enjoy a dynamic work environment with opportunities for travel and professional growth.
- Why this job: Be part of a fast-paced team shaping the future of digital commerce and marketing.
- Qualifications: 4+ years in regional marketing for tech or B2B; fluent in English, additional languages a plus.
- Other info: Embrace a culture of learning and diversity while making a real impact in the industry.
The predicted salary is between 43200 - 72000 £ per year.
Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and B2B enterprises with the most advanced, secure, and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media. Mirakl is trusted by 400+ industry-leading businesses worldwide including Macy’s, Decathlon, Kroger, Airbus, Toyota Material Handling, and Sonepar. Headquartered in Paris and Boston and with offices in 7 countries, Mirakl is recognized as a Great Place to Work company.
We are looking for a highly innovative and results-oriented Field Marketing Manager to join the Mirakl EMEA Marketing team and help support Mirakl’s growth in the region. In this role, you will report to the EMEA Director, Field & Digital Marketing based in Munich and work closely with the extended EMEA Marketing team as well as the North & MEA Sales, Alliances, and Customer Success teams to plan and execute a wide range of marketing initiatives to generate and drive the sales pipeline. You will work in close alignment with the regional sales leader with the main goal to help the sales team engage with leading retailers and wholesalers in the UK, Scandinavia, and some MEA countries through innovative campaigns, events, and compelling communications and content strategies.
Your impact
- Design the marketing plan for the UK, Scandinavia, and MEA markets (targeting, communications and content, budget planning, events schedule, digital campaigns, analysis, and reporting of ROI) in alignment with Corporate and EMEA GTM and objectives.
- Adapt the EMEA marketing strategy to your local specifics in alignment with the regional sales priorities and targets.
- Plan and execute field marketing events/tradeshows that deliver ROI to the sales teams.
- Work with the Digital Marketing team, Regional Business Development representatives, and the Partner Marketing lead to create and roll out integrated campaigns (customized emails, webinars, Account-Based Marketing campaigns) in the region with responsibility for the ROI of such campaigns.
- Brief local PR agency on Mirakl’s marketing strategy and build and maintain relationships with local trade press (retail, manufacturing, wholesale).
- Work with industry experts and influencers in the region to educate them on the platform economy and to leverage their network at Mirakl events.
- Work closely with the Customer Marketing Manager as a local contact point to support regional activities.
- Ensure proper handover of Marketing Qualified Leads (MQLs) generated in the region to the Business Development Representatives.
- In charge of the reporting for all regional marketing activities.
Your profile
- 4+ years experience working with or for a Tech company or a B2B company in a regional marketing role.
- Fluent in English; Swedish, Danish, or Finnish is a plus.
- Experience with lead acquisition and nurturing processes using Salesforce CRM, Hubspot, and social tools in an overall demand creation approach is a must-have.
- Experienced in event management, from planning to execution and reporting.
- Demonstrated success in supporting the field teams (sales, business development) as well as partner ecosystem in a fast-paced environment.
- Excellent at handling complexity and working under pressure.
- Ability to travel occasionally across Europe for events and internal meetings. Quarterly travel to the Paris office.
- Excellent interpersonal and communication skills to represent the company in a positive and professional manner.
- Ability to operate autonomously and work with multiple teams.
- Eagerness to learn and hands-on mentality.
We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a hyper-growth company at the heart of digital transformation for the world’s most forward-thinking organizations, we strongly encourage you to apply to any of our roles, even if you think you’re not an exact match.
Field Marketing Manager (Northern/MEA) London, England, United Kingdom employer: JOB HR
Contact Detail:
JOB HR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager (Northern/MEA) London, England, United Kingdom
✨Tip Number 1
Familiarise yourself with Mirakl's suite of solutions and their impact on the platform economy. Understanding how their technology drives growth for businesses will help you articulate your value during discussions.
✨Tip Number 2
Network with professionals in the tech and B2B marketing sectors, especially those who have experience with Salesforce CRM and Hubspot. Building these connections can provide insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and event management. Being able to discuss recent developments or successful campaigns can demonstrate your proactive approach and industry knowledge.
✨Tip Number 4
Prepare to showcase your experience in lead acquisition and nurturing processes. Be ready to discuss specific examples of how you've successfully supported sales teams in previous roles, as this will be crucial for the Field Marketing Manager position.
We think you need these skills to ace Field Marketing Manager (Northern/MEA) London, England, United Kingdom
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in regional marketing roles, particularly within tech or B2B companies. Emphasise your skills in lead acquisition, event management, and your familiarity with tools like Salesforce CRM and Hubspot.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific examples of how you've successfully executed marketing campaigns or events in the past, and how these experiences align with Mirakl's goals.
Showcase Your Communication Skills: Since excellent interpersonal and communication skills are crucial for this role, consider including a brief section in your application that demonstrates your ability to represent a company positively and professionally.
Highlight Your Adaptability: Given the need to adapt EMEA marketing strategies to local specifics, include examples of how you've successfully navigated complex environments or adapted strategies in previous roles. This will show your potential to thrive in a fast-paced setting.
How to prepare for a job interview at JOB HR
✨Understand the Company and Its Products
Before your interview, make sure to research Mirakl thoroughly. Understand their suite of solutions and how they empower businesses in the platform economy. Being able to discuss their products and how they relate to the role will show your genuine interest.
✨Showcase Your Marketing Experience
Prepare to discuss your previous experience in regional marketing roles, especially in tech or B2B environments. Highlight specific campaigns you've managed, focusing on lead acquisition and nurturing processes, as well as your familiarity with tools like Salesforce and Hubspot.
✨Demonstrate Event Management Skills
Since the role involves planning and executing field marketing events, be ready to share examples of events you've organised. Discuss the planning process, execution, and how you measured ROI to demonstrate your capability in this area.
✨Communicate Effectively
Excellent communication skills are crucial for this position. Practice articulating your thoughts clearly and confidently. Be prepared to discuss how you would represent Mirakl positively in various settings, including interactions with local press and industry influencers.
