B2B - Influencer Marketing - Account Director in London

B2B - Influencer Marketing - Account Director in London

London Full-Time 59400 - 72600 £ / year (est.) Home office (partial)
J

At a Glance

  • Tasks: Lead and execute innovative B2B influencer marketing campaigns for top global brands.
  • Company: Join Ogilvy, a pioneering agency with 75 years of impactful creativity.
  • Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
  • Other info: Collaborative environment with a focus on creativity and behavioural science.
  • Why this job: Be at the forefront of influencer marketing and shape strategies for leading brands.
  • Qualifications: Proven leadership skills and experience in B2B marketing are essential.

The predicted salary is between 59400 - 72600 £ per year.

Department: PR & Influence

Location: London

Contract type: Fixed-Term (12 months)

Full Time/Part time: Full Time

Working Pattern: Hybrid

Reporting into: Business Director/Client Partner

About Ogilvy

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury's, Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard. In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world's biggest festival of behavioural science and creativity, Nudgestock - now in its 12th year.

Ogilvy's award-winning influence division is one of the first agencies to develop a specialist 'Business Influence' team, integrating the value of influence into the core of Business Marketing operations for clients with a more 'corporate' slant or more B2B focus. We've had the pleasure of working on world-leading brands such as TCS, Samsung Business, Lloyds Banking, Intel Gaming, Mastercard, EY, and many more. Whilst our work does cover both B2B and B2C elements, corporate and B2B brands have their own unique set of challenges and objectives. We are here to prove that influencer marketing sits at the heart of their solutions, and we need a visionary leader to help us drive this narrative forward.

Key Responsibilities

  • Team Leadership & Resource Management: Act as a key leader within the team, overseeing incoming project requests and live campaign work to ensure excellence in delivery. Work closely with the Business Director to effectively manage resource and capacity within the team, ensuring projects have the appropriate team attached and are running efficiently. Mentor, delegate to, and elevate junior team members, fostering a collaborative and high-performing team environment.
  • Commercial & Strategy Development: Bring a true commercial mindset, with a keen eye on scoping out projects, tracking profitability, and understanding the costs attached to running our products and campaign types. Actively contribute to and develop tailored Influencer strategies for our B2B and corporate clients: recommend objectives, targets, action plans, influencer selection, content calendars, and budgets. Support additional agency growth projects as required, including leading/supporting new business pitches, market reviews, and competitive trend analysis.
  • Client & Stakeholder Management: Maintain, build, and nurture successful client relationships, successfully selling in creative ideas and content streams in quick-turnaround and high-pressure situations. Present creative ideas and sell content solutions confidently to internal stakeholders, as well as new and existing clients. Align and collaborate seamlessly with media, PR, social, brand activation, digital, and all other internal and external stakeholders to deliver integrated, best-in-class campaigns.
  • Campaign Execution & Production: Oversee the end-to-end execution of complex, multi-layered influencer campaigns, ensuring timelines, budgets, and deliverables are met.

B2B - Influencer Marketing - Account Director in London employer: Job Application for Senior Consultant at Ogilvy UK - Greenhouse

Ogilvy UK is an exceptional employer, renowned for its innovative approach to influencer marketing and its commitment to employee development. With a hybrid working model based in London, employees benefit from a collaborative work culture that encourages creativity and mentorship, alongside opportunities to work with prestigious global brands. Celebrating 75 years of excellence, Ogilvy offers a dynamic environment where team members can thrive and contribute to award-winning campaigns while enjoying a strong focus on personal and professional growth.

J

Contact Details:

Job Application for Senior Consultant at Ogilvy UK - Greenhouse Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land B2B - Influencer Marketing - Account Director in London

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Job Application for Senior Consultant at Ogilvy UK - Greenhouse and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Job Application for Senior Consultant at Ogilvy UK - Greenhouse are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Job Application for Senior Consultant at Ogilvy UK - Greenhouse on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Job Application for Senior Consultant at Ogilvy UK - Greenhouse. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace B2B - Influencer Marketing - Account Director in London

Team Leadership
Resource Management
Commercial Mindset
Project Scoping
Profitability Tracking
Influencer Strategy Development
Client Relationship Management

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Job Application for Senior Consultant at Ogilvy UK - Greenhouse. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Job Application for Senior Consultant at Ogilvy UK - Greenhouse:Show us that you’ve done your homework! In your application, briefly mention what you admire about Job Application for Senior Consultant at Ogilvy UK - Greenhouse’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Job Application for Senior Consultant at Ogilvy UK - Greenhouse

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Job Application for Senior Consultant at Ogilvy UK - Greenhouse will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Job Application for Senior Consultant at Ogilvy UK - Greenhouse, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.