Digital Marketing Executive in Leeds

Are you a digitally-savvy marketer who enjoys combining creativity with data, analytics and customer engagement?

We're recruiting for a Digital Marketing Executive to join a successful and growing business with a well-established brand. This is an exciting opportunity for someone with a strong digital marketing background to take ownership of website performance, email marketing, CRM activity, SEO and marketing automation whilst helping drive customer engagement and lead generation.

Responsibilities

• Managing and developing the company website, ensuring content remains accurate, engaging and aligned with brand guidelines.
• Improving customer journeys across digital touchpoints to enhance user experience, engagement and conversion rates.
• Supporting CRM integration and maintaining customer data to improve segmentation, retention and lead generation.
• Delivering email marketing campaigns, customer communications and promotional activity.
• Creating and managing marketing automation workflows and customer nurture journeys.
• Implementing SEO strategies to improve website visibility, organic traffic and search performance.
• Managing digital content including website copy, landing pages and campaign assets.
• Supporting social media activity through content creation, scheduling and performance monitoring.
• Producing regular reports on website performance, campaign activity, customer engagement and lead generation.
• Monitoring key marketing metrics and recommending improvements to maximise return on investment.
• Supporting campaign planning, content creation and campaign execution.
• Working with external agencies and suppliers including web development, SEO and CRM partners.

Qualifications

• Previous experience in a Digital Marketing Executive, Digital Marketing Coordinator or similar role.
• Experience managing websites and digital content.
• Strong knowledge of email marketing platforms and CRM systems.
• Understanding of SEO principles and website optimisation.
• Experience using analytics tools to monitor performance and identify opportunities for improvement.
• Excellent written communication and content creation skills.
• A proactive approach with strong organisational skills and attention to detail.
• Experience with marketing automation and customer journey mapping would be highly advantageous.
• Confidence working with external agencies and suppliers.

Benefits

• Salary DOE.
• 33 days holiday including bank holidays, increasing with service.
• Summer hours between 1st June and 1st August.
• Staff discount at a local coffee shop.
• Leeds city centre office location.
• Railway station within a 5-minute walk.
• Opportunity to work with a recognised and growing brand.
• Varied role with genuine opportunity to influence digital marketing performance and business growth.