Marketing Executive – Middleton Grange Shopping Centre, Hartlepool
Location: Middleton Grange Shopping Centre, Hartlepool
Salary: Dependant upon experience
Contract Type: Full-time, Permanent
Reports to: Middleton Grange Shopping Centre Management Team
About The Role
Middleton Grange Shopping Centre is seeking an enthusiastic and creative Marketing Manager to lead all marketing activities for the centre. This is an exciting in-house role where you'll be responsible for promoting the centre, driving footfall, and enhancing our reputation as Hartlepool's premier shopping destination.
Working closely with our commercialisation partners and retail tenants, you'll develop and execute marketing campaigns across multiple platforms, manage budgets effectively, and create engaging content that resonates with our local community and beyond.
Key Responsibilities
Marketing Strategy & Execution
Develop and implement comprehensive marketing strategies that increase footfall, dwell time, and sales across the centre. Plan and deliver seasonal campaigns, events, and promotional activities that engage customers and support our retail partners.
Budget Management
Manage the marketing budget effectively, ensuring optimal return on investment across all activities. Track expenditure, report on campaign performance, and make data-driven recommendations for future spend allocation.
Stakeholder Collaboration
Build strong working relationships with retail tenants, understanding their individual marketing needs and creating collaborative opportunities. Work closely with our commercialisation partners to maximize the impact of joint marketing initiatives and ensure brand consistency across all touchpoints.
Multi-Channel Marketing
Oversee the centre's presence across all marketing platforms including social media, website, email marketing, local press, radio, outdoor advertising, and in-centre displays. Create compelling content that tells our story and showcases what makes Middleton Grange special.
Events & Community Engagement
Collaborate with our commercialisation partner to plan and execute centre events that drive footfall and create memorable experiences for visitors. Develop partnerships with local organizations and community groups to strengthen our connection with Hartlepool.
Performance Analysis
Monitor and report on marketing campaign performance, footfall data, and tenant feedback. Use insights to continuously improve marketing effectiveness and demonstrate clear ROI to stakeholders.
Brand Management
Maintain and evolve the centre's brand identity, ensuring consistent messaging across all communications. Protect brand standards while keeping content fresh, relevant, and engaging.
Essential Requirements
- Experience in a marketing role, preferably within retail, shopping centres, leisure, or hospitality sectors
- Strong understanding of both traditional and digital marketing channels
- Excellent budget management skills with demonstrable experience managing marketing spend
- Outstanding written and verbal communication skills
- Ability to build effective relationships with diverse stakeholders including retailers, suppliers, and agency partners
- Creative mindset with strong attention to detail
- Proficiency in social media platforms and content management systems
- Competent user of Microsoft Office suite and marketing analytics tools
- Self-motivated with the ability to work independently and as part of a team
- Full UK driving licence (desirable for supplier meetings and events)
Desirable Skills
- Experience working in shopping centre or retail property marketing
- Knowledge of the Hartlepool area and local media landscape
- Graphic design skills or experience with design software
- Understanding of SEO, PPC, and digital advertising platforms
- Event management experience
What We Offer
- Competitive salary depending on experience
- Opportunity to make a real impact on a well-established shopping destination
- Collaborative working environment with supportive retail partners
- Professional development opportunitiesStaff discounts at selected retailers
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Marketing Executive in North East employer: JLL
At JLL, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our EMEA Small Works Program Lead role not only provides opportunities for professional growth through diverse project exposure but also ensures a supportive environment where governance and risk management are prioritised. With a commitment to employee development and a focus on meaningful contributions, JLL stands out as a rewarding place to advance your career in facilities management.
