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For Companies At a Glance
- Tasks: Lead marketing and placemaking initiatives to transform shopping centres into vibrant destinations.
- Company: Join JLL, a forward-thinking company reshaping retail experiences in Birmingham.
- Benefits: Enjoy a competitive salary, full-time role, and opportunities for professional growth.
- Why this job: Make a real impact by creating engaging events and driving footfall in exciting locations.
- Qualifications: Degree preferred; experience in marketing, PR, or branding roles is a plus.
- Other info: Collaborative environment with diverse projects and a focus on community engagement.
The predicted salary is between 36000 - 60000 £ per year.
JLL is recruiting for a Marketing & Placemaking Manager at the exciting Bullring and Grand Central in Birmingham. Hammerson is on a journey to transform their shopping centres into destinations, where more happens than just shopping. The core pillars of the marketing strategy are Brand, Digital and Place, working in parallel to drive change and fulfil our dynamic placemaking ambitions.
Core Responsibilities
- Take ownership of the local Marketing and placemaking plans, developing an annual campaign plan and agency briefs focused on maximising ROI, driving footfall and delivering a clear and compelling brand proposition aligned with wider central strategy.
- Create and own bespoke placemaking and events plans aimed at driving tangible ROI in line with our ‘fame fortune fans and footfall’ goals, delivering a strong calendar of destination experiences across the year.
- Find and explore opportunities to add value and offset delivery costs, identify local and regional partners who can add value or co‑fund event activity, and partner with commercialisation initiatives to drive footfall and ROI.
- Manage events budgets, income, operational alignment, tenant engagement, event communications and agency partners to maximise footfall and ROI.
- In partnership with the content agency, develop and optimise a bespoke content and influencer strategy at centre level, delivering maximum ROI from available budgets and focusing on the retention and acquisition of customers.
- Work with the media agency to agree media shape plans that deliver against KPIs and support centre objectives.
- Manage all customer‑facing communications across the local estate, printed and digital, promotional and informational, including posters, hoardings, window/door graphics, wayfinding totems, mall maps, digital screens and centre branding.
- Share agreed local marketing strategy, calendar and plans with the Occupier & Customer Manager and their team of Destination Hosts to ensure occupiers are fully informed about all marketing activities and opportunities.
- Own local marketing budget, accommodating centrally negotiated costs and flexing local allocations to maximise opportunities and ROI; conduct regular re‑forecasting of the marketing budget.
- Collaborate with Data & Finance Manager to manage Financial Variance Reporting and the PO and invoicing process in line with Hammerson / JLL budget management policies.
- Amplify operational, business development, commercial, sustainability, community and ESG strategies through suitable marketing channels when appropriate.
- Collaborate with local operational teams and central teams to ensure all operational, health, safety and security protocols are met.
Qualifications
- Degree in a relevant field preferred.
Preferred Experience
- Relevant experience in marketing/PR/digital/social/creative/placemaking/branding roles, ideally in retail fashion destination or placemaking sectors.
- Experience managing multiple projects and stakeholders, on and offline, simultaneously.
- Budget management, reporting and presentation skills.
- Analytical and creative mindset with a proven ability to harness insights to drive creative performance and audience growth.
Additional Details
- Seniority level: Associate
- Employment type: Full‑time
- Job function: Marketing and Sales
Marketing & Placemaking Manager employer: JLL
Contact Detail:
JLL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Placemaking Manager
✨Tip Number 1
Get to know the company inside out! Research JLL and Hammerson, their values, and their recent projects. This will help you tailor your conversations and show that you're genuinely interested in their mission.
✨Tip Number 2
Network like a pro! Attend industry events or connect with current employees on LinkedIn. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own stories that highlight your experience in marketing and placemaking. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. And remember, apply through our website for the best chance at landing that dream job!
We think you need these skills to ace Marketing & Placemaking Manager
Some tips for your application 🫡
Show Your Passion for Placemaking: When writing your application, let your enthusiasm for placemaking shine through! Share specific examples of how you've driven footfall and created memorable experiences in previous roles. We want to see your creative flair and how you can bring that to our dynamic marketing strategy.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Marketing & Placemaking Manager role. Highlight relevant experience in marketing, PR, and branding, and align your skills with our core pillars: Brand, Digital, and Place. This shows us you understand what we're all about!
Quantify Your Achievements: Numbers speak volumes! When detailing your past experiences, include metrics that showcase your success, like increased footfall or ROI from campaigns. This helps us see the tangible impact you've made and how you can contribute to our goals at Bullring and Grand Central.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values while you're at it!
How to prepare for a job interview at JLL
✨Know Your Brand Inside Out
Before the interview, dive deep into JLL and Hammerson's brand values and recent marketing campaigns. Understanding their vision for transforming shopping centres into vibrant destinations will help you align your ideas with their goals.
✨Showcase Your Creative Strategies
Prepare to discuss specific examples of past marketing or placemaking projects you've managed. Highlight how you maximised ROI and drove footfall, as this role is all about creating compelling experiences that resonate with customers.
✨Budget Savvy is Key
Brush up on your budget management skills. Be ready to talk about how you've successfully managed budgets in previous roles, including any creative ways you've found to offset costs while still delivering impactful marketing initiatives.
✨Collaboration is Crucial
This role involves working with various teams and stakeholders. Think of examples where you've collaborated effectively with others, whether it’s with agencies, local partners, or internal teams, to achieve a common goal. This will show your ability to thrive in a team-oriented environment.
