Marketing Executive

This job is with JLL, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. JLL empowers you to shape a brighter way. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong.

Middleton Grange Shopping Centre is seeking an enthusiastic and creative Marketing Manager to lead all marketing activities for the centre. This is an exciting in-house role where you'll be responsible for promoting the centre, driving footfall, and enhancing our reputation as Hartlepool's premier shopping destination.

Key Responsibilities

• Marketing Strategy & Execution: Develop and implement comprehensive marketing strategies that increase footfall, dwell time, and sales across the centre. Plan and deliver seasonal campaigns, events, and promotional activities that engage customers and support our retail partners.
• Budget Management: Manage the marketing budget effectively, ensuring optimal return on investment across all activities. Track expenditure, report on campaign performance, and make data-driven recommendations for future spend allocation.
• Stakeholder Collaboration: Build strong working relationships with retail tenants, understanding their individual marketing needs and creating collaborative opportunities. Work closely with our commercialisation partners to maximize the impact of joint marketing initiatives and ensure brand consistency across all touchpoints.
• Multi-Channel Marketing: Oversee the centre's presence across all marketing platforms including social media, website, email marketing, local press, radio, outdoor advertising, and in-centre displays. Create compelling content that tells our story and showcases what makes Middleton Grange special.
• Events & Community Engagement: Collaborate with our commercialisation partner to plan and execute centre events that drive footfall and create memorable experiences for visitors. Develop partnerships with local organizations and community groups to strengthen our connection with Hartlepool.
• Performance Analysis: Monitor and report on marketing campaign performance, footfall data, and tenant feedback. Use insights to continuously improve marketing effectiveness and demonstrate clear ROI to stakeholders.
• Brand Management: Maintain and evolve the centre's brand identity, ensuring consistent messaging across all communications. Protect brand standards while keeping content fresh, relevant, and engaging.

Essential Requirements

• Experience in a marketing role, preferably within retail, shopping centres, leisure, or hospitality sectors
• Strong understanding of both traditional and digital marketing channels
• Excellent budget management skills with demonstrable experience managing marketing spend
• Outstanding written and verbal communication skills
• Ability to build effective relationships with diverse stakeholders including retailers, suppliers, and agency partners
• Creative mindset with strong attention to detail
• Proficiency in social media platforms and content management systems
• Competent user of Microsoft Office suite and marketing analytics tools
• Self-motivated with the ability to work independently and as part of a team
• Full UK driving licence (desirable for supplier meetings and events)

Desirable Skills

• Experience working in shopping centre or retail property marketing
• Knowledge of the Hartlepool area and local media landscape
• Graphic design skills or experience with design software
• Understanding of SEO, PPC, and digital advertising platforms
• Event management experience

What We Offer

• Competitive salary depending on experience
• Opportunity to make a real impact on a well-established shopping destination
• Collaborative working environment with supportive retail partners
• Professional development opportunities
• Staff discounts at selected retailers

How to Apply

To apply, please submit your CV and a covering letter explaining why you're the ideal candidate for this role and what you would bring to Middleton Grange Shopping Centre.