At a Glance
- Tasks: Lead creative marketing campaigns to promote Middleton Grange Shopping Centre and drive footfall.
- Company: Join JLL, a diverse employer shaping the future of real estate.
- Benefits: Competitive salary, professional development, and staff discounts at selected retailers.
- Other info: Collaborative environment with opportunities for career growth and community engagement.
- Why this job: Make a real impact in a vibrant shopping destination while growing your marketing skills.
- Qualifications: Experience in marketing, strong communication skills, and creativity are essential.
The predicted salary is between 33750 - 41250 £ per year.
This job is with JLL, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. JLL empowers you to shape a brighter way. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong.
Middleton Grange Shopping Centre is seeking an enthusiastic and creative Marketing Manager to lead all marketing activities for the centre. This is an exciting in-house role where you'll be responsible for promoting the centre, driving footfall, and enhancing our reputation as Hartlepool's premier shopping destination.
Key Responsibilities
- Marketing Strategy & Execution: Develop and implement comprehensive marketing strategies that increase footfall, dwell time, and sales across the centre. Plan and deliver seasonal campaigns, events, and promotional activities that engage customers and support our retail partners.
- Budget Management: Manage the marketing budget effectively, ensuring optimal return on investment across all activities. Track expenditure, report on campaign performance, and make data-driven recommendations for future spend allocation.
- Stakeholder Collaboration: Build strong working relationships with retail tenants, understanding their individual marketing needs and creating collaborative opportunities. Work closely with our commercialisation partners to maximize the impact of joint marketing initiatives and ensure brand consistency across all touchpoints.
- Multi-Channel Marketing: Oversee the centre's presence across all marketing platforms including social media, website, email marketing, local press, radio, outdoor advertising, and in-centre displays. Create compelling content that tells our story and showcases what makes Middleton Grange special.
- Events & Community Engagement: Collaborate with our commercialisation partner to plan and execute centre events that drive footfall and create memorable experiences for visitors. Develop partnerships with local organizations and community groups to strengthen our connection with Hartlepool.
- Performance Analysis: Monitor and report on marketing campaign performance, footfall data, and tenant feedback. Use insights to continuously improve marketing effectiveness and demonstrate clear ROI to stakeholders.
- Brand Management: Maintain and evolve the centre's brand identity, ensuring consistent messaging across all communications. Protect brand standards while keeping content fresh, relevant, and engaging.
Essential Requirements
- Experience in a marketing role, preferably within retail, shopping centres, leisure, or hospitality sectors.
- Strong understanding of both traditional and digital marketing channels.
- Excellent budget management skills with demonstrable experience managing marketing spend.
- Outstanding written and verbal communication skills.
- Ability to build effective relationships with diverse stakeholders including retailers, suppliers, and agency partners.
- Creative mindset with strong attention to detail.
- Proficiency in social media platforms and content management systems.
- Competent user of Microsoft Office suite and marketing analytics tools.
- Self-motivated with the ability to work independently and as part of a team.
- Full UK driving licence (desirable for supplier meetings and events).
Desirable Skills
- Experience working in shopping centre or retail property marketing.
- Knowledge of the Hartlepool area and local media landscape.
- Graphic design skills or experience with design software.
- Understanding of SEO, PPC, and digital advertising platforms.
- Event management experience.
What We Offer
- Competitive salary depending on experience.
- Opportunity to make a real impact on a well-established shopping destination.
- Collaborative working environment with supportive retail partners.
- Professional development opportunities.
- Staff discounts at selected retailers.
How to Apply
To apply, please submit your CV and a covering letter explaining why you're the ideal candidate for this role and what you would bring to Middleton Grange Shopping Centre.
Marketing Executive in Durham employer: JLL
At JLL, we pride ourselves on being an excellent employer that fosters innovation and collaboration in the dynamic field of workplace management. Our inclusive work culture encourages professional growth through diverse projects and networking opportunities, making it an ideal environment for those looking to advance their careers while contributing to impactful initiatives. Located in a vibrant area, our team enjoys not only competitive benefits but also the chance to be part of transformative projects with leading businesses worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Durham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JLL and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JLL are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JLL on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JLL. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive in Durham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JLL. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JLL:Show us that you’ve done your homework! In your application, briefly mention what you admire about JLL’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JLL
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JLL will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JLL, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
