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- Tasks: Lead sponsorship strategies and deliver standout activation campaigns for top clients.
- Company: Join a leading sports and entertainment agency in vibrant London.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Make an impact in the sports industry while working with creative minds.
- Qualifications: 8+ years in sports sponsorship with strong client management skills.
- Other info: Passion for sports and culture is a must!
The predicted salary is between 70000 - 90000 ÂŁ per year.
JLB are partnering with a leading sports and entertainment agency in the recruitment of a Sponsorship Director to lead on two key accounts. Based in London, you will serve as the strategic lead across key sponsorship accounts, guiding clients and internal teams to deliver standout, industry‑leading activation work. The successful candidate will bring a blend of creative ambition, commercial acumen, and deep sports sponsorship expertise, ensuring every campaign maximises the value of rights and drives measurable impact.
Key Responsibilities
- Lead the development and delivery of sponsorship activation strategies across client portfolio.
- Provide senior‑level direction to ensure campaigns are aligned, effective, and creatively ambitious.
- Collaborate with creative and account teams to embed sponsorship‑led thinking throughout the creative process.
- Assess rights schedules to ensure ideas are both feasible and fully optimised for brand value.
- Partner closely with strategy, creative, social, and media teams to deliver seamless, integrated work.
- Champion best‑practice processes and high‑performance collaboration across the agency.
- Drive campaign performance with a focus on expanding scopes, increasing revenue, and identifying new partnership opportunities.
- Spot and unlock organic growth opportunities through strategic client guidance.
- Build strong, trusted relationships with senior clients, acting as a key advisor on sponsorship strategy and activation.
- Support clients in shaping long‑term sponsorship plans that deliver meaningful business outcomes.
- Oversee multi‑channel sponsorship activations that bring integrated campaigns to life across platforms and audiences.
Requirements
- 8+ years of senior‑level experience in sports sponsorship (agency, rights‑holder, or brand side).
- Deep understanding of sponsorship rights, schedules, and how they drive brand value.
- Exceptional stakeholder and client management skills.
- Proven ability to deliver innovative, commercially impactful sponsorship campaigns.
- Excellent communication and presentation skills.
- A genuine passion for sport and sports culture.
*Due to the volume of applications, we’ll only be able to respond to candidates who closely match the requirements.*
Sponsorship Director in London employer: JLB
Contact Detail:
JLB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sponsorship Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events or online. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, make sure to highlight your deep understanding of sports sponsorship. We want to see how you can bring that creative ambition and commercial acumen to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like us at StudySmarter, and express your interest in working with them. You never know when an opportunity might arise!
✨Tip Number 4
Prepare for interviews by researching the company’s recent campaigns and sponsorships. We love seeing candidates who are genuinely interested and can discuss how they would drive campaign performance and unlock growth opportunities.
We think you need these skills to ace Sponsorship Director in London
Some tips for your application 🫡
Show Your Passion for Sports: Make sure to highlight your genuine love for sports and sports culture in your application. We want to see that you’re not just experienced, but also truly passionate about what you do!
Tailor Your Experience: When detailing your experience, focus on your senior-level roles in sports sponsorship. We’re looking for specific examples of how you’ve delivered innovative campaigns and maximised brand value.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that get straight to the heart of your achievements and skills without unnecessary fluff.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at JLB
✨Know Your Sponsorship Inside Out
Before the interview, dive deep into the world of sports sponsorship. Familiarise yourself with recent campaigns, key players in the industry, and the latest trends. This knowledge will not only impress your interviewers but also help you articulate how your experience aligns with their needs.
✨Showcase Your Creative Ambition
Prepare to discuss specific examples of innovative campaigns you've led or contributed to. Highlight how your creative thinking has driven measurable results. This is your chance to demonstrate that you can bring fresh ideas to the table and elevate their sponsorship strategies.
✨Build Rapport with Stakeholders
During the interview, focus on your ability to build strong relationships. Share anecdotes that illustrate your stakeholder management skills and how you've successfully collaborated with clients and teams. This will show that you understand the importance of trust and communication in sponsorship roles.
✨Be Ready to Discuss Growth Opportunities
Think about how you've identified and unlocked growth opportunities in past roles. Be prepared to share strategies you've implemented that expanded scopes or increased revenue. This will demonstrate your commercial acumen and strategic mindset, which are crucial for the Sponsorship Director position.