Head of Sales and Events in London

Senior Consultant at JLB | Sports, Media & Entertainment | CrossFit Coach
The Role

This is a new position created to drive and maximise income from the sale of events, sponsorships and other commercial drivers at the clubs. The successful candidate will be charged with identifying and securing events (corporate, private, community, tournaments and competitions) as well as sponsorships (multi-club and individual club). He/she will also be charged with improving and maximising income from other income drivers (court pricing, membership, secondary spend).

The Person

A dynamic, proactive and ambitious person is sought. Someone who will grasp our Sales and Events function, get stuck in, show initiative, impetus, creativity and ideas, and achieve great results.

They\’re at a pivotal stage of growth, small but mighty, and building fast. The leaders are hands-on, and they\’re looking for someone who shares that mindset; a team player who\’s just as happy to dive in and do the work as they are to help shape the bigger picture.

Role Overview

Pitch, sell and manage corporate and private bookings (corporate days, client days, team-building days, inter-company events, industry gatherings etc)

Identify and secure tournaments and competitions to be played at venues

Build and manage a sales pipeline, from lead gen to contract close across all sites

Design and promote events to existing players

Follow up post event to ensure repeat purchase

Proactively identify new opportunities and areas for sales

Sponsorship & Brand Partnerships

Create bespoke sponsor packages across physical sites and digital platforms

Identify and pitch to aligned brands and local businesses

Secure and contract partnerships, and in time upsell to greater value

Own the relationship and the delivery of agreed activations with sponsors/partners

Find sponsors for existing events and activities taking place at clubs (tournaments, summer parties etc)

Consider what other sponsor assets to include or create (eg greater inventory, digital screens)

Event Planning & Execution

Coordinate with site teams and external suppliers to deliver high-quality events

Manage logistics, staffing needs, and customer follow-up

Ensure events are commercially successful and repeatable

Ensure operational consistency in customer experience during events

Other income drivers

Assist the CEO and Centre Managers in benchmarking, evaluating and agreeing price points and annual increase for:

Evaluate and, where relevant, recommend other membership options that will deliver greater value

Court pricing (peak, off-peak). Consider other pricing options

Activity pricing (coaching, programmes, socials, events)

Secondary spend: F&B, retail (rental and sale), merchandise

Strategic & Operational Input

Develop and implement nationwide sales & events strategy for current and upcoming venues

Help develop the events and partnerships roadmap alongside the Executive team

Monitor performance against revenue targets and prepare basic reporting

Refine commercial assets and brand offering over time

Collaborate with marketing on campaigns to support sales targets and brand growth

Work alongside Centre Managers and staff to build a strong event programme and offer

Build and maintain thorough CRM platform

The Candidate

Must Have

4+ years\’ experience in sales, partnerships, or commercial events (preferably in sport, hospitality or lifestyle)

Proven track record of closing deals and hitting commercial targets

Excellent stakeholder & partner relationship-building ability

Excellent written and verbal communication skills

Self-starter, entrepreneurial, proactive and confident working solo

Strong organisational, financial, budgeting and project management skills

A natural people person – positive, enthusiastic, personable, highly credible and energetic

Someone who works hard, gets things done and delivers. A can-do, will-do attitude

Nice to Have

Strong network of existing companies and contacts

Experience working across multiple sites or in a growing startup

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Sales and Other

Industries

Spectator Sports and Wellness and Fitness Services

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