At a Glance
- Tasks: Drive demand and engagement for exciting events through innovative marketing strategies.
- Company: Dynamic company focused on high-profile events and growth opportunities.
- Benefits: Fast-paced environment, ownership of projects, and professional development.
- Other info: Opportunity to work with influencers and travel for events.
- Why this job: Make a real impact in event marketing and grow your career.
- Qualifications: Experience in marketing, strong communication skills, and a passion for events.
The predicted salary is between 35000 - 45000 £ per year.
A fantastic client of ours is looking for an Event Marketing Manager to help drive demand, growth and engagement across its events, with a primary focus on age group registration, merchandise and spectator attendance. This is a broad, fast‑paced opportunity for a strong all‑round marketer who can coordinate across multiple channels, manage stakeholders confidently, and take ownership of event marketing activity from planning through to delivery.
The role
You will be responsible for driving marketing performance across events, helping to grow registrations, audience engagement and event visibility. Working across internal teams, external agencies and event partners, you will play a key role in ensuring each event is well positioned, well executed and supported by strong participant‑facing communications and campaign activity.
Key responsibilities
- Drive demand, growth and engagement for events, with a primary focus on age group registration, merchandise and spectator attendance.
- Develop and execute marketing strategies tailored to age group sales and mass participation.
- Lead and oversee the end‑to‑end event registration process, from planning through to execution and follow‑up.
- Ensure registration systems and user journeys are efficient, user‑friendly and fit for purpose.
- Plan, implement and optimise paid social media and search campaigns in coordination with external agencies.
- Manage relationships with sponsors, travel partners, governing bodies, local organising committees and vendors to maximise event exposure and success.
- Develop engaging event marketing content across promotional materials, email campaigns, organic social, paid social and search, press materials and website updates.
- Lead relationships with third‑party marketing channels and partners, including influencers, athletes, event listing sites, travel partners and in‑region experts.
- Create and execute retention strategies to keep participants and spectators engaged year‑round.
- Deliver compelling participant communications across email and social media.
- Monitor campaign performance, analyse KPIs and refine activity to improve results.
- Act as a key internal point of coordination for assigned events, ensuring stakeholders are aligned and activity is progressing effectively.
About you
- Proven experience in a marketing executive or similar role, ideally within sports events, ticketing, mass participation, entertainment, rights‑holder or high‑growth environments.
- Strong all‑round marketing understanding across digital, content and event campaigns.
- Experience building and managing relationships with internal and external stakeholders.
- Confident coordinating multiple moving parts and keeping projects on track.
- Strong knowledge of event marketing strategy, digital marketing and social media advertising.
- Comfortable using data and KPIs to evaluate campaign performance and inform decisions.
- Experience with content management systems and social media tools/platforms.
- Some experience with Adobe Creative Suite, basic HTML and CMS platforms such as WordPress would be useful.
- Strong communication skills and high emotional intelligence, with the ability to work effectively across a wide range of stakeholders.
- Willingness to travel as required for events.
Why this role?
This is a strong opportunity for someone who wants to step into a broad event marketing role with real ownership, visibility and development potential. This company offers a fast‑moving environment, the chance to work across high‑profile events, and the opportunity to grow as the business and marketing function continue to evolve.
So if you're interested, apply now!
Event Marketing Manager in London employer: JLB
Join a dynamic and innovative company that prioritises employee growth and development, offering a fast-paced work environment where your contributions directly impact high-profile events. With a strong focus on collaboration and creativity, you'll have the opportunity to lead exciting marketing initiatives while enjoying a supportive culture that values work-life balance and encourages professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Event Marketing Manager in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meet-ups to connect with people in the event marketing space. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past event marketing campaigns, including metrics and results. This will help you stand out and demonstrate your ability to drive demand and engagement.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. Mention something specific from your conversation to show you were engaged and are genuinely interested in the role.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re keen on being part of our team!
We think you need these skills to ace Event Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Event Marketing Manager role. Highlight your experience in driving demand and engagement, especially in events. We want to see how you've made an impact in similar roles!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about event marketing and how your skills align with our needs. Be specific about your achievements and how they relate to the job description.
Showcase Your Stakeholder Management Skills:Since this role involves managing relationships with various stakeholders, make sure to include examples of how you've successfully coordinated with different teams or partners in your previous roles. We love a good collaboration story!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at JLB
✨Know Your Events Inside Out
Before the interview, dive deep into the events the company manages. Understand their target audience, past successes, and any challenges they face. This knowledge will help you demonstrate your passion and show how you can contribute to driving demand and engagement.
✨Showcase Your Marketing Savvy
Prepare examples of your previous marketing campaigns, especially those related to events or mass participation. Be ready to discuss your strategies, the tools you used, and the results you achieved. This will highlight your all-round marketing understanding and ability to manage multiple channels.
✨Demonstrate Stakeholder Management Skills
Think of instances where you've successfully managed relationships with various stakeholders. Whether it’s sponsors, vendors, or internal teams, be prepared to share how you coordinated efforts and ensured everyone was aligned. This will showcase your confidence in managing multiple moving parts.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) relevant to event marketing. Be ready to discuss how you've used data to evaluate campaign performance and refine strategies. This will show that you’re comfortable using analytics to inform decisions and improve results.
