Digital Marketing Executive in Sowerby Bridge

Department: Commercial

Location: Ripponden, West Yorkshire (Hybrid)

Reports to: Senior Digital Marketing Manager

About our business: Our aim is to be the UK's best known and trusted provider of critical products & services for laundry, catering, fire, and heating. Taking care of our customers so they can take care of theirs.

Role Overview: As Digital Marketing Executive, you will report into the Senior Digital Marketing Manager and assist with the management of digital marketing across the JLA Group. The successful candidate will be stepping into a highly commercial B2B environment with a focus on growth. We are looking for someone to assist with day-to-day digital omnichannel across SEO, website content, paid media, and ongoing campaign effectiveness and reporting. We are looking for an ambitious and passionate marketer with a great track record to help accelerate our growth. This is a pivotal role for a creative, technical, data-savvy marketing professional looking to grow their career with a fast-growing B2B business. You will work closely with our wider Marketing & Data team to help launch and refine customer acquisition campaigns. You should have a background in customer acquisition and know the key performance media channels with strong communication skills and experience in hands-on digital campaign management.

Key tasks:

• With assistance from the digital marketing team, you will be responsible for the SEO, website & paid media performance.
• Measure and report performance of all digital marketing campaigns, and assess against goals (traffic, CVR, CPA).
• Support annual and monthly planning cycles with recommendations based on insight and ambition.
• Report weekly and monthly on campaign performance, insight, and channel level activity.
• Regularly review competitor activity and deliver a competitive advantage through targeting, creative and channel mix.
• Identify trends and insights in digital marketing and use these to optimise spend and performance.
• Manage and optimise creative messaging by channel and demographic.
• Use a range of analytics tools to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Management and measurement of digital and website performance against agreed KPIs (traffic, conversion rate, bounce rate, time on site etc).
• Work closely with marketing colleagues and agencies to maximise the reach and efficiency of all marketing campaigns.

Criteria:

Knowledge and Skills (what you know and what you can do):

• Proficient in marketing research and statistical analysis.
• Strong analytical skills and a high degree of business acumen.
• Strong organisational, communication and presentation skills.
• Good communicator - able to translate complex problems into simple solutions (written and verbal).
• Proven ability in handling concurrent projects with attention to detail and accuracy.
• Proficiency in Microsoft Office Suite.

Experience (what you have done):

• 3 years experience in digital marketing.
• Experience setting up & managing digital marketing campaigns on organic and paid platforms.
• User experience and Conversion Rate optimisation experience desirable.
• Experience planning content across multiple channels.
• Comfortable managing content production, whether internally or using external suppliers.

Qualifications:

• Educated to degree level (or equivalent) preferably in a marketing, digital, analytical, business or IT-related subject.

Ability to demonstrate, understanding and apply our workplace values in the way you think and act.

Driven to keep self-developing and following the latest technologies.

Problem solver - see opportunities where others see challenges.

Logical - ability to demonstrate consistently balanced good judgement and logical thought prioritisation.

Agile - take the initiative & adapts.

Collaborative - works well with stakeholders across the business.

Positive and proactive - glass half-full attitude, with great initiative.

Flexible and responsible - excels in a fast-paced environment and works well to deadlines.

A good team player - willing to roll your sleeves up and get stuck in!

Learning & Development: Full training & development plan to help progress will be included to help grow your skillset and career as a valued member of the JLA Marketing team.