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- Tasks: Lead data strategy and analytics to drive smarter decision-making across the organisation.
- Company: Join JLA, a leader in providing essential services for various sectors.
- Benefits: Enjoy a comprehensive benefits package including wellness support, gym access, and flexible working options.
- Why this job: Make a real impact by transforming how we use data to understand our customers and markets.
- Qualifications: 10 years in data analytics with proven leadership and campaign management experience.
- Other info: Be part of a supportive culture that values your growth and well-being.
The predicted salary is between 48000 - 72000 £ per year.
JLA has been providing critical assets and services to a range of businesses and sectors including Care Homes, Hospitals, Schools, and Hotels for over 50 years. These assets and services are crucial in supporting customers with their Laundry, Catering, Heating, Fire Safety, Infection Control, and Air Conditioning. The company offers a unique, all-inclusive package called Total Care, this rental model allows customers to make a single monthly payment, to receive brand new equipment, and have maintenance costs taken care of.
As Head of Data Analytics, you will lead our data strategy and analytics capability, enabling smarter, faster decision-making across the organisation. You will oversee data governance, advanced analytics, and insight delivery – transforming how the business uses data to understand customers, markets, and performance. You will lead a team of analysts to (a) gather and interpret data to inform strategic and operational decision making, and (b) segment data and present data so that it can be used for outbound marketing campaigns activated via telemarketing and email channels.
Key tasks
- Develop the marketing intelligence and insight strategy. Define the marketing intelligence roadmap ensuring that data underpins marketing and commercial decision making.
- Design segmentation. Develop customer segmentation and value-based marketing models, defining priority audiences by needs, behaviour, and commercial potential.
- Enhance data. Lead data enrichment, acquisition, and insight programmes to continuously improve the quality and reach of our customer database.
- Deliver customer insights. Analyse customer behaviour, feedback, and churn dynamics to inform decisions on retention, acquisition, and optimising the customer lifecycle.
- Create and manage data-led campaigns. Developing high quality, compliant data lists for use by telemarketing and sales teams to drive lead generation and conversion activity.
- Generate reporting that drives ROI. Build and maintain marketing dashboards and reporting frameworks that provide visibility of campaign, segment, and market performance.
- Lead a team. Lead and develop a team of analysts and insight specialists to deliver actionable intelligence at speed and scale.
- Work across the business. Partner with marketing, sales, operations, customer, and technology teams to translate insight into actionable strategies.
- Champion data. Drive adoption of BI tools, data literacy, and self-service analytics across the business, championing data literacy and curiosity across the marketing team, embedding a culture of informed, evidence-based decision making.
Knowledge and Skills
- Proven leadership experience in marketing and data analytics, business intelligence, customer insight and marketing operations.
- Proven ability to design and deliver data-led marketing campaigns that feed into telemarketing or inside sales teams.
- Strong understanding of segmentation, campaign targeting, and CRM data management.
- Experienced in using BI tools (Power BI, Google Data Studio) and CRM / marketing automation platforms (Salesforce, Dynamics, HubSpot etc.).
- Proficient in SQL.
- Strong commercial mindset with the ability to link data insight to business outcomes.
- Deep technical expertise in analytics platforms, data visualisation tools, and statistical modelling.
- Experience in service-orientated and commercial B2B sectors is an advantage.
Experience
- 10 years’ experience in data and analytics.
- 5 years’ experience in lead generation.
- Experience of leading a team.
- Excellent stakeholder management and communication skills.
Benefits
When you join the JLA family, you'll also gain access to an extensive benefits package. We care about our people and take your well-being seriously, which is why we offer a range of supportive tools for health and wellbeing, financial guidance, and legal advice. Our Employee Assistance Programme, 24/7 Wellness and Lifestyle App plus a dedicated team of Mental Health First Aiders are there to support you through life's challenges. We also offer up to 8 counselling sessions, which can be in-person or remote, providing you with the support and flexibility to suit your own personal needs. You can reach any fitness goals with our free onsite gym at head office along with a range of other gym membership discounts available. To offer financial support, we not only provide life assurance coverage, company sick pay, and a company pension scheme, we offer a range of added benefits such as free office parking, eye care vouchers, a cycle-to-work scheme, and exclusive discounts through our staff benefits hub. We really pride ourselves in offering a healthy work-life balance and believe it is important to have time away to recharge which is why we provide 25 days of annual leave plus bank holidays, flexible working options, and enhanced family leave policies. We are a company that appreciates you and invests in your success and even have a Colleague Recognition Scheme to celebrate your achievements. We're dedicated to your growth, offering support in career development and training. We value your referrals, and through our Refer a Friend scheme, you can earn up to £1,000 in bonus rewards!
Head of Data Analytics in Ripponden employer: JLA Group
Contact Detail:
JLA Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Data Analytics in Ripponden
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that Head of Data Analytics role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your past successes in data analytics and marketing campaigns. When you get the chance to chat with potential employers, let them see what you can do!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like JLA, and express your interest in working with them. Sometimes, creating your own opportunity is the best way to land the job.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from candidates who are genuinely interested in joining us. It shows initiative and enthusiasm, which are key traits we look for in our future Head of Data Analytics.
We think you need these skills to ace Head of Data Analytics in Ripponden
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in data analytics and marketing. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Showcase Your Leadership Skills: As the Head of Data Analytics, you'll be leading a team. Use your application to demonstrate your leadership experience and how you've successfully managed teams in the past. We love seeing examples of how you’ve inspired others!
Be Data-Driven: Since this role is all about data, make sure to include specific metrics or outcomes from your previous roles. We’re keen to see how your data-driven decisions have positively impacted business performance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining the JLA family!
How to prepare for a job interview at JLA Group
✨Know Your Data Inside Out
As the Head of Data Analytics, you'll need to demonstrate a deep understanding of data analytics and its application in marketing. Brush up on your knowledge of BI tools like Power BI and CRM platforms such as Salesforce. Be ready to discuss how you've used these tools to drive decision-making in previous roles.
✨Showcase Your Leadership Skills
You'll be leading a team of analysts, so it's crucial to highlight your leadership experience. Prepare examples of how you've successfully managed teams, fostered collaboration, and driven results through data-led strategies. This will show that you can not only lead but also inspire your team to achieve their best.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to data analytics and marketing campaigns. Think about past challenges you've faced and how you overcame them. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly and effectively.
✨Understand the Business Context
JLA operates in various sectors, so it's important to understand how data analytics can impact different areas like healthcare or hospitality. Research the company’s services and think about how your data insights could enhance their offerings. This will show your genuine interest in the role and the business.