At a Glance
- Tasks: Plan and execute multi-channel marketing campaigns to boost brand awareness and engagement.
- Company: Join JLA, a leader in mission-critical infrastructure solutions with a supportive culture.
- Benefits: Enjoy health perks, financial guidance, gym access, and 25 days of annual leave.
- Other info: Access extensive support tools for well-being and career growth opportunities.
- Why this job: Make an impact with innovative campaigns while collaborating with creative teams.
- Qualifications: Experience in B2B marketing, content creation, and campaign management is essential.
The predicted salary is between 36000 - 60000 £ per year.
JLA is a mission critical infrastructure solutions business offering services in Laundry, Catering, Heating, Fire Safety, Infection Control and Air Conditioning. The company offers an end-to-end, on premise, machine supply and breakdown service proposition under the name Total Care, and additional products and services. JLA is driven by a world class Sales & Marketing engine, owns and maintains all assets, and has an efficient on-site operations team working daily with customers.
Role overview
- Plan, develop, and execute multi-channel marketing campaigns to drive brand awareness, engagement, and lead generation.
- Support with campaign budgets, ensuring cost efficiency and ROI across all activities.
- Monitor and analyse campaign performance, using data-driven insights to optimise strategies and report results to stakeholders.
- Collaborate with internal teams (design, content, digital, and data) and external agencies to deliver high-quality campaigns on time.
- Lead content creation projects, including videos, photography, blogs, webinars, newsletters, and case studies.
- Oversee campaign timelines and deliverables, ensuring all activities align with business objectives.
- Stay up to date with market trends and competitor activity, applying insights to improve campaign effectiveness.
- Support event marketing initiatives, including planning and promotion for trade shows, webinars, and community events.
- Manage LinkedIn strategy and execution, ensuring consistent brand messaging and engagement.
- Ensure compliance with brand guidelines and industry regulations across all marketing activities.
Knowledge and Skills
- Marketing Fundamentals: Understanding of marketing principles, branding, and positioning.
- Content Creation: Ability to plan and produce engaging content across channels.
- Campaign Management: Familiarity with planning, executing, and measuring campaigns.
- Market Research: Understanding customer insights, competitor analysis, and trends.
- CRM & Automation Tools: Experience with platforms like HubSpot, Salesforce, or similar.
Experience
- Experience working in a B2B environment.
- Creativity: Ability to develop innovative ideas and engaging campaigns.
- Analytical Thinking: Comfortable using data to drive decisions and improve performance.
When you join the JLA family, you will also gain access to an extensive benefits package. We care about our people and take your well-being seriously, which is why we offer a range of supportive tools for health and wellbeing, financial guidance, and legal advice. Our Employee Assistance Programme, 24/7 Wellness and Lifestyle App plus a dedicated team of Mental Health First Aiders are there to support you through life's challenges. We also offer up to 8 counselling sessions, which can be in-person or remote, providing you with the support and flexibility to suit your own personal needs. You can reach any fitness goals with our free onsite gym at head office along with a range of other gym membership discounts available. To offer financial support, we not only provide life assurance coverage, company sick pay, and a company pension scheme, we offer a range of added benefits such as free office parking, eye care vouchers, a cycle-to-work scheme, and exclusive discounts through our staff benefits hub. We really pride ourselves in offering a healthy work-life balance and believe it is important to have time away to recharge which is why we provide 25 days of annual leave.
Senior Marketing and Communications Executive in Elland employer: JLA Group
JLA Group is an excellent employer for Field Fire & Security Engineers, offering a competitive salary and a supportive work environment in the vibrant city of Manchester. With a strong focus on employee growth and development, the company fosters a culture of excellence and compliance, ensuring that team members are equipped with the necessary skills and training to succeed in their roles. Join us to be part of a dedicated team that values safety, customer service, and professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing and Communications Executive in Elland
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and content creations. This is your chance to shine and demonstrate what you can bring to the table. Make sure to share it during interviews or on your LinkedIn profile.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like JLA, and express your interest. A well-crafted email can go a long way in getting noticed.
✨Tip Number 4
Keep learning! Stay updated with the latest marketing trends and tools. Consider taking online courses or attending workshops. This not only boosts your skills but also shows potential employers that you're committed to growth.
We think you need these skills to ace Senior Marketing and Communications Executive in Elland
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Marketing and Communications Executive role. Highlight your relevant experience in B2B marketing and showcase how your skills align with JLA's mission and values.
Showcase Your Creativity:Since creativity is key for this role, don’t hesitate to include examples of innovative campaigns you've worked on. Whether it’s a blog, video, or social media strategy, let us see your flair for engaging content!
Be Data-Driven:We love numbers! When discussing your past campaigns, include metrics that demonstrate your success. Talk about how you used data to optimise strategies and improve ROI – it’ll show us you’re analytical and results-oriented.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at JLA Group
✨Know Your Marketing Fundamentals
Brush up on your understanding of marketing principles, branding, and positioning. Be ready to discuss how these concepts apply to JLA's mission-critical services and how you can leverage them in your role.
✨Showcase Your Campaign Management Skills
Prepare examples of past campaigns you've managed, focusing on your approach to planning, executing, and measuring their success. Highlight any data-driven insights you've used to optimise strategies and improve ROI.
✨Demonstrate Content Creation Expertise
Bring along samples of your work, such as videos, blogs, or newsletters. Be prepared to discuss your creative process and how you ensure content aligns with brand guidelines while engaging the target audience.
✨Stay Ahead of Market Trends
Research current market trends and competitor activities relevant to JLA's services. Be ready to share your insights on how these trends could influence future marketing strategies and campaign effectiveness.
