Marketing and Communications Executive in Elland

JLA is a mission critical infrastructure solutions business offering services in Laundry, Catering, Heating, Fire Safety, Infection Control and Air Conditioning. The company offers an end-to-end, on premise, machine supply and breakdown service proposition under the name Total Care, and additional products and services. JLA is driven by a world class Sales & Marketing engine, owns and maintains all assets, and has an efficient on-site operations team working daily with customers.

Role overview

• Plan, develop, and execute multi-channel marketing campaigns to drive brand awareness, engagement, and lead generation.
• Support with campaign budgets, ensuring cost efficiency and ROI across all activities.
• Monitor and analyse campaign performance, using data-driven insights to optimise strategies and report results to stakeholders.
• Collaborate with internal teams (design, content, digital, and data) and external agencies to deliver high-quality campaigns on time.
• Lead content creation projects, including videos, photography, blogs, webinars, newsletters, and case studies.
• Oversee campaign timelines and deliverables, ensuring all activities align with business objectives.
• Stay up to date with market trends and competitor activity, applying insights to improve campaign effectiveness.
• Support event marketing initiatives, including planning and promotion for trade shows, webinars, and community events.
• Manage LinkedIn strategy and execution, ensuring consistent brand messaging and engagement.
• Ensure compliance with brand guidelines and industry regulations across all marketing activities.

Knowledge and Skills

• Marketing Fundamentals: Understanding of marketing principles, branding, and positioning.
• Content Creation: Ability to plan and produce engaging content across channels.
• Campaign Management: Familiarity with planning, executing, and measuring campaigns.
• Market Research: Understanding customer insights, competitor analysis, and trends.
• CRM & Automation Tools: Experience with platforms like HubSpot, Salesforce, or similar.

Experience

• Experience working in a B2B environment.
• Creativity: Ability to develop innovative ideas and engaging campaigns.
• Analytical Thinking: Comfortable using data to drive decisions and improve performance.

When you join the JLA family, you will also gain access to an extensive benefits package. We care about our people and take your well-being seriously, which is why we offer a range of supportive tools for health and wellbeing, financial guidance, and legal advice. Our Employee Assistance Programme, 24/7 Wellness and Lifestyle App plus a dedicated team of Mental Health First Aiders are there to support you through life’s challenges. We also offer up to 8 counselling sessions, which can be in-person or remote, providing you with the support and flexibility to suit your own personal needs.

You can reach any fitness goals with our free onsite gym at head office along with a range of other gym membership discounts available. To offer financial support, we not only provide life assurance coverage, company sick pay, and a company pension scheme, we offer a range of added benefits such as free office parking, eye care vouchers, a cycle-to-work scheme, and exclusive discounts through our staff benefits hub.

We really pride ourselves in offering a healthy work-life balance and believe it is important to have time away to recharge which is why we provide 25 days of annual leave plus bank holidays, flexible working options, and enhanced family leave policies. We are a company that appreciates you and invests in your success and even have a Colleague Recognition Scheme to celebrate your achievements. We’re dedicated to your growth, offering support in career development and training. We value your referrals, and through our Refer a Friend scheme, you can earn up to £1,000 in bonus rewards!