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JLA Group

Circuit Laundry Division - Brand and Marketing Director

Ripponden Full-Time 43200 - 72000 £ / year (est.) No home office possible

At a Glance

Tasks: Lead brand and marketing strategies for student-focused laundry services.
Company: Join JLA, a leader in mission-critical infrastructure solutions for universities and accommodations.
Benefits: Enjoy flexible working, wellness support, gym access, and generous leave policies.
Why this job: Make an impact in student marketing while driving innovative campaigns in a supportive culture.
Qualifications: 8+ years in marketing with strong B2C experience, especially in youth segments.
Other info: Performance-based bonuses and opportunities for career development await you!

The predicted salary is between 43200 - 72000 £ per year.

Circuit Laundry Division – Brand and Marketing Director

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This range is provided by JLA Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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**This role comes with a performance based bonus**

About us

JLA is a mission critical infrastructure solutions business offering services Laundry, Catering, Heating, Fire Safety, Infection Control and Air Conditioning.

The company offers an end-to-end, on premise, machine supply and breakdown service proposition under the name Total Care, and additional products and services. JLA is driven by a world class Sales & Marketing engine, owns and maintains all assets, and has an efficient on-site operations team working with daily with customers.

Circuit is part of the JLA Group and is the leading provider to the UK and Ireland’s Universities and private student accommodation firms, with a large presence also in the rental, leisure, and key worker accommodations for over 25 years.

Position Overview

We\’re seeking a Brand and Marketing Director to drive demand generation for Circuit Managed Laundries, focusing primarily on the education sector and student customers. Circuit has a two-sided business model, so whilst you\’ll drive mainly B2C customer acquisition through data-driven campaigns and creative pricing strategies, the role will also support laundrette partner acquisition. This role requires strong analytical skills, student marketing expertise, and proven experience in consumer-focused digital marketing.

Key Responsibilities

Lead brand positioning and messaging that resonates with budget-conscious consumers
Design promotional campaigns using A/B testing, cohort analysis, and performance optimization
Establish KPIs, build analytics dashboards, and use data to drive strategic decisions

Digital Marketing & Analytics

Oversee SEO/SEM, social media, email marketing with performance tracking
Drive conversion optimization and user experience improvements
Work with analysts to implement testing strategies and measure campaign effectiveness
Manage marketing automation and customer journey optimization
Analyse market trends, competitor activities, and consumer behavior to inform marketing strategies

Campaign Execution

Execute student-focused campaigns using market insights and performance data
Develop pricing promotions based on competitive analysis and ROI assessment
Create university partnerships and academic calendar-aligned initiatives
Manage budgets and optimize spend based on campaign performance
Build and lead a high-performing marketing team
Establish clear goals, processes, and performance metrics
Manage external agencies and vendor relationships
Foster a culture of data-driven decision making and continuous testing

Required Qualifications

Experience

8+ years marketing experience with 5+ years in senior leadership roles
Proven B2C demand generation track record with price-sensitive demographics
Experience in student marketing or youth-focused consumer segments
Background in promotional pricing strategies and discount campaigns

Technical & Analytical Skills

Strong understanding of marketing analytics and ability to interpret data insights
Experience with A/B testing principles and performance measurement
Proficiency with marketing automation and CRM systems
Comfortable working with analytics platforms and data visualization tools
Knowledge of experimental design and campaign optimization

Leadership Skills

Demonstrated ability to use data insights to drive marketing strategies in price-sensitive markets
Strong project management with experience in campaign testing, optimization and working at pace.
Proven track record managing marketing budgets and demonstrating ROI
Excellent communication and presentation skills for senior stakeholders
Ability to work collaboratively with analysts and data teams

Preferred Qualifications

Experience in student marketing or university partnerships
Background in marketplace or platform businesses
Customer lifetime value understanding and retention marketing experience
Experience with pricing strategy and promotional campaigns
A Bachelor\’s degree in marketing, advertising, business administration, communications, or a related field desirable

When you join the JLA family, you\’ll also gain access to an extensive benefits package.

We care about our people and take your well-being seriously, which is why we offer a range of supportive tools for health and wellbeing, financial guidance, and legal advice. Our Employee Assistance Programme, 24/7 Wellness and Lifestyle App plus a dedicated team of Mental Health First Aiders are there to support you through life\’s challenges. We also offer up to 8 counseling sessions, which can be in-person or remote, providing you with the support and flexibility to suit your own personal needs. You can reach any fitness goals with our free onsite gym at head office along with a range of other gym membership discounts available.

To offer financial support, we not only provide life assurance coverage, company sick pay, and a company pension scheme, we offer a range of added benefits such as free office parking, eye care vouchers, a cycle-to-work scheme, and exclusive discounts through our staff benefits hub.

We really pride ourselves in offering a healthy work-life balance and believe it is important to have time away to recharge which is why we provide 25 days of annual leave plus bank holidays, flexible working options, and enhanced family leave policies.

We are a company that appreciates you and invests in your success and even have a Colleague Recognition Scheme to celebrate your achievements. We\’re dedicated to your growth, offering support in career development and training. We value your referrals, and through our Refer a Friend scheme, you can earn up to £1,000 in bonus rewards!

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing
Industries

Utilities

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