Area Sales Manager

Area Sales Manager

Harrow Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive commercial growth and expand JLA's footprint in laundry and catering sectors.
  • Company: Join JLA Group, a leader in mission-critical infrastructure solutions.
  • Benefits: Enjoy 25 days leave, flexible working, free gym, and wellness support.
  • Why this job: Make an impact in a dynamic sales role with real growth potential.
  • Qualifications: Proven sales experience and strong communication skills required.
  • Other info: Home-based role with a company car and excellent career advancement opportunities.

The predicted salary is between 36000 - 60000 £ per year.

Join to apply for the Area Sales Manager role at JLA Group. JLA is a mission critical infrastructure solutions business offering services such as Laundry, Catering, Heating, Fire Safety, Infection Control, and Air Conditioning.

JLA provides end‑to‑end, on‑premise machine supply and breakdown services under the name Total Care, supported by a world‑class Sales & Marketing engine and efficient on‑site operations.

Benefits

Our extensive benefits package includes: 25 days annual leave + bank holidays, flexible working, enhanced family leave, free onsite gym, cycle‑to‑work scheme, eye care vouchers, company pension, life assurance, sick pay, free office parking, dedicated employee assistance programme, 24/7 wellness & mental health support, up to 8 counselling sessions, and referral bonus up to £1,000.

Role Overview

You will drive commercial growth for the SME division across laundry and catering offerings, reporting to the Regional Sales Manager. Responsibilities include expanding JLA’s footprint within existing accounts and acquiring new customers across industry sectors. The role is field based in the postcode areas AL, WD, EN, HA, with company car.

Key Tasks

  • Deliver against the sales strategy set for the SME team.
  • Focus on winning new customers and developing and retaining existing accounts.
  • Lead effective lead management and conversion.
  • Increase growth potential in existing accounts and acquire new clients.
  • Build and drive key customer relationships with account managers.
  • Support strategic projects to improve sales team efficiency and SME base expansion.
  • Drive value through recurring revenue plans and cross‑sell products.
  • Understand target markets and market strategies to attract clients.
  • Deliver presentations to secure new business.
  • Keep up to date with industry developments and competitors.
  • Set pricing structure in line with JLA strategy and obtain senior approval.

Service Delivery

  • Understand service delivery excellence.
  • Lead customer service culture and ensure high standards.
  • Collaborate with Operations to deliver sales and service SLAs.

Managing Risk

  • Be aware of operational and regulatory risks.
  • Report risks to line manager.

Managing Health & Safety

  • Deliver role within compliance framework.

Criteria

Knowledge and Skills

  • Proven track record in solutions sales.
  • Experience dealing with multisite and larger organisations with a consultative approach.
  • Strong communicator for varied client types.
  • Understanding of install and service marketplace.

Experience

  • Successful track record delivering ambitious growth plans.
  • Experience in longer sales cycles.
  • Negotiation and presentation skills.
  • Experience dealing with SME decision makers.
  • Track record selling products using financial justification.
  • Experience leading a sales team.
  • Product, competition and positioning understanding.

Personal Qualities

  • Performance driven with focus on revenue growth.
  • Resilient, able to operate in fast‑paced environment.
  • Action oriented, down‑to‑earth, energetic, pragmatic.
  • Home based – self‑managed, clear strategy plans.
  • Consummate sales professional and ambassador for JLA brand.

Qualifications

Full UK diving license (required for UK travel).

Employment Details

Seniority level: Mid‑Senior level | Employment type: Full‑time | Industries: Marketing Services

Referrals increase your chances of interviewing at JLA Group by 2x.

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Area Sales Manager employer: JLA Group

At JLA Group, we pride ourselves on being an exceptional employer that fosters a dynamic and supportive work culture. Our Area Sales Managers benefit from a comprehensive package that includes flexible working arrangements, extensive wellness support, and opportunities for professional growth within a mission-critical infrastructure solutions business. With a focus on employee well-being and a commitment to driving commercial success, JLA Group is the ideal place for ambitious sales professionals looking to make a meaningful impact in their careers.
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Contact Detail:

JLA Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager

✨Tip Number 1

Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for an Area Sales Manager role. You never know who might have a lead or can put in a good word for you.

✨Tip Number 2

Prepare for those interviews! Research JLA Group thoroughly, understand their services, and be ready to discuss how your experience aligns with their mission. Tailor your pitch to show how you can drive commercial growth in their SME division.

✨Tip Number 3

Practice your presentation skills! As an Area Sales Manager, you'll need to deliver compelling presentations to secure new business. Grab a friend or family member and run through your pitch to build confidence.

✨Tip Number 4

Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!

We think you need these skills to ace Area Sales Manager

Solutions Sales
Customer Relationship Management
Lead Management
Sales Strategy Development
Market Analysis
Negotiation Skills
Presentation Skills
Consultative Selling
Account Management
Sales Team Leadership
Risk Management
Health & Safety Compliance
Performance Driven
Resilience in Fast-Paced Environments
Self-Management

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your proven track record in solutions sales and experience with multisite organisations. We want to see how your skills align with our mission at JLA!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your understanding of the industry and how you can drive commercial growth for our SME division. Let us know why you're the perfect fit for JLA!

Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to deliver ambitious growth plans. We love numbers, so if you can quantify your success, do it!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!

How to prepare for a job interview at JLA Group

✨Know Your Stuff

Before the interview, make sure you understand JLA's services and how they fit into the market. Familiarise yourself with their laundry and catering offerings, as well as their competitors. This will help you speak confidently about how you can contribute to their growth.

✨Showcase Your Sales Skills

Prepare specific examples from your past experiences that demonstrate your proven track record in solutions sales. Be ready to discuss how you've successfully managed longer sales cycles and built relationships with SME decision-makers.

✨Be Ready to Present

Since delivering presentations is a key part of the role, practice a short pitch about how you would approach acquiring new customers for JLA. Highlight your negotiation skills and how you can drive value through recurring revenue plans.

✨Ask Insightful Questions

At the end of the interview, have a few thoughtful questions prepared. Inquire about JLA's future growth strategies or how they measure success in the SME division. This shows your genuine interest in the role and helps you assess if it's the right fit for you.

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