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For Companies At a Glance
- Tasks: Create and implement innovative marketing campaigns to boost brand awareness and customer engagement.
- Company: Dynamic brand focused on indulgence and innovation in a collaborative environment.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Why this job: Be the voice of a brand and inspire creativity while driving impactful marketing strategies.
- Qualifications: Experience in brand marketing, digital tools, and excellent communication skills.
- Other info: Join a small, agile team where your ideas can make a real difference.
The predicted salary is between 36000 - 60000 £ per year.
Key Role
To develop marketing strategy and deliver a best in class integrated communications plan to raise brand awareness and create moments of product trial.
About You
You’ll be brimming with ideas to increase brand awareness and drive new customer acquisition and have the energy and expertise to do this. You’ll be computer literate, hands on and excited to create content to help get our message out. You’ll be used to managing agencies and super organised with excellent time management skills.
Your Role in a Nutshell
You are the Champion of the company brand, ensuring that we are the number one choice by bringing our indulgence and innovation to life through storytelling. You will work tirelessly and be committed to ensure every detail of the product, brand story and innovation are captured in engaging strong communication campaigns. Whatever you are working on you bring fresh inspiration and a creative flair to each project, inspiring and developing your team to reach the business and brand goals.
Your Key Responsibilities
- Create and implement amazing marketing campaigns and support all marketing strategies, promotional campaigns and products in the marketing calendar, delivered within our budget.
- E-Commerce Website Management: Day to day management of website including content and products updates. Regular e-commerce reporting utilising reporting tools & own analysis to find opportunities to improve conversions. Understanding of Google Analytics to supplement reporting. Supporting the rollout of the model to international markets.
- Content & Social Media: Develop content strategy & assets for social media (Instagram, TikTok, Facebook), blog, and email. Work with photographers & videographers for asset creation, as well as create unique assets in Canva. Daily community management of Instagram & TikTok channels. Maintain editorial calendar. Identify partner brands to work with on giveaways and other content. Outreach, coordination & implementation of collaboration from start to finish.
- Customer Lifecycle Marketing: Write and deploy newsletters, tailored to different audience segments. Maintain & identify new opportunities to improve automations and flows.
- Trade Marketing Support: Working with our commercial team to deliver trade marketing materials including email communications and copy development to ensure we stay top of mind with our loyal customers.
- Digital Ads: Work closely with paid digital agency to ensure effective use of budget and strong results that support both the brand and e-commerce growth. Provide monthly budget breakdown for ad campaigns and ensure its upheld. Brief in creative for upcoming campaigns, promotions and/or product launches.
- Brief Digital Assets: Maintain positive relationship with photographer, videographers, and graphic designer as the main point of contact. Brief in all assets needed in a timely manner.
- Support event marketing, partnership marketing and trade marketing as needed.
- Complete the fortnightly marketing update and monthly board report, looking at key offline and online activities past (and forward), results, analysis, and future recommendations.
Essential Skills
- Experienced in brand marketing, operating at mid-levels.
- Technical competencies, Shopify and Klaviyo experience preferred. Solid IT skills, with good working knowledge of MS Office programs and the ability to learn in-house systems quickly. Good working knowledge of Google Analytics.
- Experience driving new customer acquisition and working on D2C platforms. Experience in working in e-commerce as well as with 3rd party retailers.
- Great knowledge and understanding of digital marketing and the ability to analyse campaigns using various data sources.
- Proven experience creating brand engagement through PR, email, social media, brand content and other communication channels.
- Proven track record in managing brands, developing and executing brand positioning, tone of voice and brand guidelines.
- Excellent communicator in the spoken and written word, with accuracy and great attention to detail.
- Super organised with excellent time management skills and the ability to work to tight deadlines.
- Has worked within a small business and challenger brand environment.
Brand Communication Manager in Cornwall employer: JK Recruitment Ltd
Contact Detail:
JK Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Communication Manager in Cornwall
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers, bring along a portfolio of your best work. Whether it’s marketing campaigns or social media content, let them see how you can bring their brand to life.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire and express your interest in working with them. A little initiative can go a long way in making a lasting impression.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly shows your enthusiasm and commitment to being part of our team. Let’s make it happen together!
We think you need these skills to ace Brand Communication Manager in Cornwall
Some tips for your application 🫡
Show Your Creative Flair: When you're crafting your application, let your creativity shine through! We want to see how you can bring our brand story to life with your unique ideas and style. Don't hold back – show us what makes you stand out!
Tailor Your Application: Make sure to tailor your application to the Brand Communication Manager role. Highlight your experience in brand marketing and how you've driven customer acquisition in the past. We love seeing how your skills align with our needs!
Be Detail-Oriented: Attention to detail is key for this role, so ensure your application is polished and free of errors. We appreciate a well-structured application that reflects your organisational skills and ability to manage multiple tasks effectively.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at JK Recruitment Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand story, values, and recent campaigns. Be ready to discuss how your ideas can elevate their brand awareness and customer engagement. Show them you’re not just familiar with their work but genuinely passionate about it.
✨Showcase Your Creative Flair
Prepare a portfolio or examples of past marketing campaigns you've worked on. Highlight your creative process and how you’ve used storytelling to engage audiences. This will demonstrate your ability to bring fresh inspiration to their projects.
✨Master the Digital Tools
Brush up on your knowledge of Google Analytics, Shopify, and Klaviyo. Be prepared to discuss how you’ve used these tools in previous roles to drive customer acquisition and improve campaign performance. Showing your technical skills will set you apart from other candidates.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges or campaigns. Think of examples where you successfully managed agencies or collaborated with teams. This will showcase your organisational skills and ability to work under pressure.
