At a Glance
- Tasks: Lead digital marketing strategies and coordinate omnichannel engagement across EMEA.
- Company: Join Johnson & Johnson, a leader in healthcare innovation and personal solutions.
- Benefits: Inclusive work environment, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture with opportunities to travel across EMEA.
- Why this job: Make a real impact on health by driving innovative marketing strategies.
- Qualifications: Bachelor's degree and 7 years of experience in digital marketing preferred.
The predicted salary is between 60000 - 80000 £ per year.
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Purpose: The Senior Digital Marketing & Operations Manager EMEA for MENTOR owns the execution of a coordinated omnichannel marketing approach across priority markets. The role ensures strong alignment between global strategy and local activation, translating priorities into clear, actionable plans and accelerating execution. This position works with a team of Product Managers aligned to key geographies, enabling effective localization of initiatives and consistent delivery. It acts as the central orchestrator across partners, driving performance tracking, continuous optimization, and a scalable operating model.
You will be responsible for:
- Define and lead EMEA digital strategy and omnichannel engagement based on aligned global digital strategy
- Integrate digital capabilities into brand and portfolio ensuring effective execution
- Establish KPIs and analytics frameworks for digital initiatives
- Drive adoption of emerging technologies and personalization
- Translate EMEA and global priorities into clear execution plans
- Ensure fast and effective localization through Product Managers in each geography
- Ensure content is consistent, compliant, and easy to adapt locally. Coordinate efficient use of central content with local customization
- Design and implement integrated marketing plans across CRM, digital, field, and media channels
- Define and activate customer journeys (healthcare professionals and patients)
- Lead / work with a team of Product Managers aligned to priority markets
- Coordinate agencies and ensure efficient use of budgets
Qualifications & Requirements:
- Bachelor’s degree required (business, marketing, or related field)
- Master’s degree or MBA or equivalent experience preferred
- 7 years of validated experience in marketing, digital marketing, or commercial roles in healthcare, aesthetics, or regulated industries preferred
- Strong experience in multichannel / omnichannel marketing execution
- Confirmed ability to lead regional or multi-country projects
- Strong project management and planning skills
- Experience with performance tracking, analytics, and critical metric frameworks
- Ability to translate strategy into clear, actionable execution plans
- Strong communication and partner alignment skills
Other:
- Tight-knit collaboration attitude and ability to work across functions and geographies
- Ability to balance standardization and local flexibility
- Willingness to travel across EMEA as needed
Required Skills:
- Analytics Dashboards
- Brand Positioning Strategy
- Consulting
- Content Management
- Content Marketing
- Cultural Communications
- Customer Analytics
- Customer Journey Mapping
- Digital Channels
- Digital Marketing
- Digital Trends
- Organizing
- Report Writing
- Strategic Thinking
- Technical Credibility
- Technologically Savvy
Senior Digital Marketing & Operations Manager EMEA in Wokingham employer: J&J Family of Companies
At Johnson & Johnson, we pride ourselves on being an exceptional employer, offering a dynamic and inclusive work environment in Wokingham, Berkshire. Our commitment to employee growth is reflected in our robust training programmes and opportunities for advancement within the healthcare innovation sector. Join us to be part of a collaborative culture that values diversity and empowers you to make a meaningful impact on health for humanity.
Contact Details:
J&J Family of Companies Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing & Operations Manager EMEA in Wokingham
✨Show Your Creative Side
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We think you need these skills to ace Senior Digital Marketing & Operations Manager EMEA in Wokingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit J&J Family of Companies. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of J&J Family of Companies:Show us that you’ve done your homework! In your application, briefly mention what you admire about J&J Family of Companies’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at J&J Family of Companies
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✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At J&J Family of Companies, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
