Associate Director Marketing North Europe - Shockwave IVL in Wokingham

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Position Overview

As Associate Director Marketing for the Region North, you will play a key leadership role in driving the commercial success and sustainable growth of Shockwave Medical across UK, Ireland, Nordics and Benelux regions. You will be responsible for shaping and executing the regional marketing strategy in close alignment with global business objectives, while ensuring strong adaptation to local healthcare systems, regulatory requirements, and reimbursement environments. This role requires strong strategic thinking, the ability to influence across functions, and proven experience developing and executing go-to-market strategies in a complex, multi-country MedTech environment.

You will collaborate closely with regional sales leadership, market access, medical affairs, and global marketing teams to support market penetration, product adoption, and patient access. As a senior member of the regional marketing organization, you will also contribute to building people capabilities, robust processes, and effective ways of working that support long-term growth. This position reports directly to the Region North Sales Director, with a dotted line to International Marketing leadership.

Travel: Regular travel across the North region and occasional international travel required (approximately 60%).

Key Responsibilities:

• Regional Marketing Leadership: Shape and drive the Region North marketing strategy in alignment with global priorities and local market needs. Translate strategic direction into clear regional priorities and execution plans.
• Go-to-Market and Portfolio Strategy: Develop and execute regional go-to-market strategies across the product lifecycle, from launch readiness to mature portfolio optimization. Use market intelligence, customer insights, and performance data to guide portfolio focus and marketing investment decisions.
• Product Launch Excellence: Lead and coordinate regional product launches across all Region North markets. Ensure strong cross-functional launch readiness and track post-launch performance.
• Market Access and Reimbursement: Partner with market access, health economics, and reimbursement teams to support access strategies and value communication.
• Cross-Functional Collaboration: Build strong partnerships with Sales, Medical Affairs, Regulatory, Supply Chain, Finance, and Global Marketing. Influence outcomes in a matrix organisation through clear communication and alignment.
• External Stakeholder Engagement: Build and maintain strong working relationships with key opinion leaders, healthcare professionals, and relevant clinical stakeholders across the North region. Support Shockwave Medical’s positioning as a trusted partner within the clinical community.
• People Leadership and Capability Building: Provide functional leadership, coaching, and development to future marketing team members as well as sales and marketing coordinators. Contribute to building strong marketing capabilities, processes, and ways of working across the region.
• Governance, Performance, and Compliance: Support regional budget planning, performance tracking, and reporting. Ensure all marketing activities adhere to Johnson & Johnson standards, compliance requirements, and applicable regulations.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field; Master’s degree preferred.
• 8+ years of marketing experience within the medical device, MedTech, or healthcare industry, including responsibility for regional or multi-country initiatives.
• Marketing Expertise: Proven experience developing and executing go-to-market strategies and product launches in complex healthcare environments.
• Market Knowledge: Strong understanding of UKI, Benelux and Nordics healthcare systems and reimbursement landscapes.
• Collaboration: Strong interpersonal and influencing skills, with the ability to partner effectively across functions, countries, and geographies in a matrix organization.
• Analytical and Strategic Thinking: Strong business acumen with the ability to translate data and insights into clear strategic direction.
• Languages: Fluency in English required; additional European languages are a plus.