Trade Marketing Manager | Johnson & Johnson MedTech | Vision

In this role you will be responsible for developing holistic and integrated trade marketing campaigns that drive brand awareness, customer experience, retail sales results and category objectives.

You will work across multiple channels, ensuring that all materials engage both our trade partners and end consumers to drive conversion and grow penetration in the contact lens category.

What to expect:

• You will develop wide-ranging cross-channel marketing communications covering high street chains, independent practices and online.

• Lead, co-ordinate and deliver the instore execution of core initiatives, working in close collaboration with key customers to bring our brand plans to life.

• Leverage category and market data, together with customer specific data and media channels to tailor and run bespoke activation and promotions.

• The role requires a strong collaborative approach, you will excel at building relationships with our key customers and become the go-to contact for all elements of trade marketing.

• Play an integral role within our internal team. Ensure open dialogue with category and marketing colleagues to stay up to date with key trends and brand strategies. Plus establish strong partnerships with commercial teams across different channels to understand the key challenges and opportunities. Leverage these insights to translate into meaningful customer plans.

• Nurture and maintain effective working relationships with J&Js appointed external agents. Ensure quality briefs are delivered in a timely manner, and projects are delivered on time, in full and at a competitive rate.

• Strive to deliver a strong return on investment, sharing learnings and driving future optimisation. Be the gatekeeper across the team including close management of defined customer A&P budgets.

• Report and share competitor activities across all channels, assessing performance changes as a result and clear direction back to the organization on whether the activations were successful for future planning and consideration.

• Assume all activations have digital elements. The successful candidate will be comfortable planning and executing integrated digital workstreams.

• Support at trade shows / customer events and ensure stores are equipped and set up for success.

• Day to day management of 1 direct report, Trade Marketing Executive, ensuring they are highly motivated, clear on their deliverables and are developed in line with recognised development frameworks.

• Degree in Marketing, Business, Digital

• 5+ years’ experience in Shopper / Trade Marketing roles, with the ability to think both creatively and commercially.

• Strong experience planning, creating and executing bespoke shopper / trade marketing plans across multiple channels.

• Experience working with external agencies – managing the relationship and developing effective working habits.

• Project management experience is critical. Prioritization and organizational skills to juggle multiple campaigns and deadlines.

• Excellent communication, collaboration and networking skills across multiple levels and functions both internally and externally.

• Analytical and interpretational skills to determine and review activation plans.

• Positive, proactive approach with a passion for improving shopper experiences.

• Experience working with High Street retailers, healthcare/medical/pharma experience also useful but not essential.

• Evidence of successful team leadership and development.

What type of mark will YOU make?