At a Glance
- Tasks: Bring the JING brand to life through creative content and strategic campaigns.
- Company: Join a luxury tea brand loved by top chefs and hotels worldwide.
- Benefits: Enjoy hybrid working, generous holiday, private healthcare, and a learning budget.
- Other info: Be part of a diverse team committed to sustainability and quality.
- Why this job: Make a real impact in a hands-on role at a challenger brand.
- Qualifications: Experience in premium brands, strong creative skills, and analytical mindset.
The predicted salary is between 50000 - 65000 £ per year.
JING exists to change the way the world thinks about tea.
To taste JING is to realise you've never really tasted tea before.
For 20 years we've sourced remarkable teas from single tea gardens around the world, and we're the tea of choice in many of the world's best 5-star hotels, served by some of its greatest chefs.
We’re Platinum Eco Vadis certified and loved by the people who know tea best.
The brand positioning is done.
It's strong, it's distinctive, and it's earned.
What we don't have is enough people talking about it.
One of our four strategic priorities is a step-change in consumer awareness, and this role is the engine for it.
You'll be joining as we push hard into consumer and e-commerce growth, off the back of solid long-term momentum.
The raw material is all there: a brand with real character, world-class product, stories worth telling from tea gardens most people will never see.
What's missing is someone to turn all of that into content and moments that land culturally.
The role
You'll bring the brand to life, not redefine it.
Reporting directly to the CEO, you'll own the consumer brand strategy and, crucially, do the work yourself.
Directing photography and video, writing copy, planning campaigns, building the frameworks that make it easy for agencies, photographers and the wider team to deliver what is uniquely JING.
This is a hands-on role at a challenger brand.
Small team, limited resources, high standards.
You'll brief agencies where it makes sense (paid media, PR) but the core creative direction stays in-house, with you.
JING is luxury and expert, but never aloof. Thought leaders and arbiters of taste who are also approachable and surprising. The work needs to hold that balance.
- What you’ll do
- Own and execute the annual consumer brand strategy across every touchpoint, digital first
- Plan and produce brand content yourself, including photography and video direction, not just brief it out
- Lead consumer PR, partnership amplification and digital marketing, feeding brand ideas into SEO and paid
- Evolve the brand frameworks (messaging hierarchy, visual and content guidelines) so execution stays consistent and sharp
- Write editorial and content copy that sounds like JING and recruits new customers
- Brief and manage agency partners where needed, keeping creative direction in-house
- Use performance data to work out what's landing and evolve the plan
- Work closely with the Head of Trade Marketing so the brand shows up joined-up everywhere
- What we’re looking for
- A challenger or disruptor brand background. You're used to producing high-quality creative work with a small team and limited budget
- Premium drinks, spirits or food experience is likely a better fit than big FMCG
- Proven ability to take a strong positioning and make it stand out, with awareness and sales growth to show for it
- Genuine content production skills: photography and video direction, editorial copywriting, organic social
- Editorial judgement. You know when something sounds like the brand and when it doesn't
- Strong analytical skills, comfortable with budgets, marketing analytics and reporting
- Organised enough to deliver a high volume of high-quality work
- A real passion for quality, sustainable food and drink
- What this role isn’t
- A repositioning brief. The strategy exists, the job is execution with flair.
- A brief-and-review role for someone who manages agencies from a distance.
- A big-team, big-budget FMCG brand role in miniature.
- A fit for someone who needs perfect conditions before they can make things happen.
- What you’ll get
- Hybrid working - 3 days a week in Victoria, 2 days a week WFH
- 35-hour week with core hours 9.00 - 16.00
- 26 days holiday (25 plus your birthday) on top of bank holidays
- Private healthcare and health cash plan, with flexible options
- Pension with generous employer contribution and salary exchange
- Learning and development budget
- 2 paid volunteering days a year
- Extra holiday at 3, 5 and 10-year milestones
- Employee and friends-and-family discount, plus rewards hub
- EAP, Cycle to Work, and unlimited (exceptional) tea
JING is committed to equal opportunities and building a genuinely diverse team.
We encourage candidates from underrepresented backgrounds to apply, and we're happy to accommodate any accessibility requirements for interviews.
Just let us know.
The successful candidate will have the right to work in the UK.
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Senior Brand Manager employer: JING Tea
At JING, we pride ourselves on being a dynamic and innovative employer that values creativity and passion for quality. Our hybrid working model allows for flexibility while our commitment to employee development ensures that you will grow alongside a small, dedicated team in a vibrant environment. With generous benefits including private healthcare, a learning budget, and the opportunity to work with a luxury brand that is changing the tea landscape, JING offers a unique and rewarding workplace experience in the heart of Victoria.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JING Tea and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JING Tea are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JING Tea on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JING Tea. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JING Tea. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JING Tea:Show us that you’ve done your homework! In your application, briefly mention what you admire about JING Tea’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JING Tea
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JING Tea will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JING Tea, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
