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For Companies At a Glance
- Tasks: Drive brand visibility and manage influencer relations across the MENA region.
- Company: Join a global eyewear brand known for its stylish and accessible designs.
- Benefits: Competitive salary, creative work environment, and opportunities for travel.
- Why this job: Be part of a dynamic team shaping the future of fashion eyewear.
- Qualifications: 4 years in PR, fluent in Arabic & English, with a strong network in MENA.
- Other info: Fast-paced environment with excellent growth potential.
The predicted salary is between 36000 - 60000 £ per year.
About Jimmy Fairly Founded in Paris in 2010 by entrepreneur Antonin Chartier, Jimmy Fairly has reinvented the eyewear experience with a simple idea: Make exceptional design accessible to everyone. What started with attainable French savoir faire has grown into a global eyewear brand recognized for its craftsmanship, fair price and frames that bridge style and pleasure. Jimmy Fairly unites the worlds of fashion and optics. Each collection captures the aesthetic mood of the moment while maintaining a distinctly Parisian sensibility. With more than 160 stores across 10 countries, Jimmy Fairly is an international destination for discerning contemporary consumers of fashion eyewear.
We are looking for a dynamic London based PR Coordinator to join our Global PR team. Reporting to the Senior PR Manager, and working closely with the Global PR and Marketing teams, you will play a pivotal role in driving brand visibility and influencer relations across the MENA region. You will help shape and execute the PR and influencer strategy, track performance, and manage media and talent engagement.
Your Mission
- Influence & Talent
- Identify and select influential content creators, tastemakers, and Key Opinion Leaders (KOLs) across the MENA region to boost brand awareness and engage our community.
- Collaborate with internal teams and external partners to design and deploy high-impact influencer campaigns.
- Manage influencer requests, including product gifting and sample logistics.
- Plan, organise, and oversee PR events across the MENA region to showcase our latest collections and key news.
- Analyse influencer content and campaign performance, contributing to weekly and monthly reports and strategic recommendations.
- Support on-site coordination and execution of brand events.
- Define the annual MENA press strategy, ensuring alignment with global communication objectives.
- Coordinate the production of media assets, working closely with internal teams.
- Draft press releases highlighting product launches, collaborations, and brand news, ensuring timely delivery, quality control, and alignment with brand guidelines.
- Proactively manage media requests, including product shoots, interviews, and special projects.
- Monitor and analyse the performance of influencer campaigns and media content to assess impact and ROI, preparing weekly and monthly performance reports for internal stakeholders.
Your Profile
We are seeking a proactive, highly organised, and detail-oriented team player with a passion for fashion and lifestyle and an established network within the MENA market.
Key Requirements
- 4 years of proven experience in PR and Influence, either in-house or at an agency.
- Experience in a fast-paced, high-growth environment.
- Fluent in Arabic & English.
- A well-established network of content creators, tastemakers & KOLs, journalists, and stylists across fashion and lifestyle - MENA focused.
- Exceptional organisational skills, a rigorous approach, and attention to detail.
- A collaborative and proactive attitude with a proven ability to build and maintain long-term relationships.
- Excellent written and verbal communication skills.
- Willingness to travel when needed.
PR, Influence & Events Coordinator - MENA employer: Jimmy Fairly
Contact Detail:
Jimmy Fairly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR, Influence & Events Coordinator - MENA
✨Tip Number 1
Network like a pro! Reach out to your connections in the MENA region, especially those in PR and influencer circles. A friendly chat can lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous PR campaigns and influencer collaborations. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay on top of trends! Keep an eye on the latest fashion and lifestyle trends in the MENA region. Being knowledgeable about current events will help you stand out during interviews.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. It shows initiative and enthusiasm, which are key in the PR world!
We think you need these skills to ace PR, Influence & Events Coordinator - MENA
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for fashion and lifestyle shine through. Share any relevant experiences or projects that highlight your enthusiasm for the industry, especially within the MENA region.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your experience in PR and influencer relations, and don’t forget to mention your established network in the MENA market. We want to see how you fit into our vision!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon. We appreciate a well-structured application that makes it easy for us to see your skills and experiences at a glance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Jimmy Fairly family!
How to prepare for a job interview at Jimmy Fairly
✨Know Your Stuff
Before the interview, dive deep into Jimmy Fairly's brand ethos and recent campaigns. Familiarise yourself with their collections and how they resonate with the MENA market. This will show your genuine interest and help you connect your experience to their vision.
✨Showcase Your Network
Since this role requires a well-established network in the MENA region, be ready to discuss your connections with influencers, KOLs, and media contacts. Prepare examples of how you've leveraged these relationships in past roles to drive successful PR campaigns.
✨Be Ready to Discuss Strategy
Think about how you would approach defining a press strategy for the MENA region. Be prepared to share your ideas on influencer engagement and event planning. This shows that you’re not just reactive but proactive in your approach to PR.
✨Demonstrate Your Organisational Skills
Given the detail-oriented nature of the role, come equipped with examples of how you've managed multiple projects simultaneously. Highlight your methods for staying organised and ensuring quality control, especially when coordinating events or media requests.