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For Companies At a Glance
- Tasks: Drive brand visibility and influencer relations while executing impactful PR strategies.
- Company: Join a global eyewear brand known for its stylish, accessible designs.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping the future of fashion eyewear in the UK.
- Qualifications: 4 years in PR with a strong network in fashion and lifestyle.
- Other info: Fast-paced environment with exciting career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
About Jimmy Fairly
Founded in Paris in 2010 by entrepreneur Antonin Chartier, Jimmy Fairly has reinvented the eyewear experience with a simple idea: Make exceptional design accessible to everyone. What started with attainable French savoir faire has grown into a global eyewear brand recognized for its craftsmanship, fair price and frames that bridge style and pleasure. Jimmy Fairly unites the worlds of fashion and optics. Each collection captures the aesthetic mood of the moment while maintaining a distinctly Parisian sensibility. With more than 160 stores across 10 countries, Jimmy Fairly is an international destination for discerning contemporary consumers of fashion eyewear.
We are looking for a dynamic London based PR Coordinator to join our UK PR team. Reporting to the Senior PR Manager, and working closely with the UK & Global PR and Marketing teams, you will play a pivotal role in driving brand visibility and influencer relations across the UK. You will help shape and execute the PR and influencer strategy, track performance, and manage media and talent engagement.
Your Mission
- Influence & Talent - Identify and select influential content creators, tastemakers, and Key Opinion Leaders (KOLs) in the UK to boost brand awareness and engage our community.
- Collaborate with internal teams and external partners to design and deploy high-impact influencer campaigns.
- Manage influencer requests, including product gifting and sample logistics.
- Plan, organise, and oversee PR events across the UK to showcase our latest collections and key news.
- Analyse influencer content and campaign performance, contributing to weekly and monthly reports and strategic recommendations.
- Support on-site coordination and execution of brand events.
- Affiliates & UGC Content - Collaborate with the team to create and manage user-generated content (UGC) campaigns, ensuring contracts and briefs are clear and well-executed.
- Manage and optimise affiliate partnerships (ShopMy / Awin) to increase revenue and exposure.
- Monitor affiliate performance and provide regular updates to the PR and marketing teams.
- Press & Media - Define the annual UK press strategy, ensuring alignment with global communication objectives.
- Coordinate the production of media assets, working closely with internal teams.
- Draft press releases highlighting product launches, collaborations, and brand news, ensuring timely delivery, quality control, and alignment with brand guidelines.
- Proactively manage media requests, including product shoots, interviews, and special projects.
Reporting - Monitor and analyse the performance of influencer campaigns and media content to assess impact and ROI, preparing weekly and monthly performance reports for internal stakeholders.
Your Profile
We are seeking a proactive, highly organised, and detail-oriented team player with a passion for fashion and lifestyle and an established network within the UK market.
Key Requirements
- 4 years of proven experience in PR and Influence, either in-house or at an agency.
- Experience in a fast-paced, high-growth environment.
- A well-established network of content creators, tastemakers & KOLs, journalists, and stylists in the UK fashion and lifestyle space.
- Exceptional organisational skills, a rigorous approach, and attention to detail.
- A collaborative and proactive attitude with a proven ability to build and maintain long-term relationships.
- Excellent written and verbal communication skills.
- Willingness to travel when needed.
PR, Influence in London employer: Jimmy Fairly
Contact Detail:
Jimmy Fairly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR, Influence in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to influencers or PR professionals on social media. Building relationships can open doors that you didn’t even know existed.
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers or collaborators, let your passion for fashion and lifestyle shine through. Be genuine, share your ideas, and don’t hesitate to showcase your creativity. Remember, they’re looking for someone who fits into their brand culture.
✨Tip Number 3
Stay on top of trends! Keep an eye on what’s hot in the fashion and PR world. Follow relevant blogs, subscribe to newsletters, and engage with content creators. This knowledge will not only help you in interviews but also in crafting compelling pitches and campaigns.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. Make sure to tailor your application to highlight how your skills align with our mission and values. A personal touch goes a long way!
We think you need these skills to ace PR, Influence in London
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for fashion and lifestyle shine through. Share any relevant experiences or projects that highlight your enthusiasm for the industry. We want to see how you connect with our brand's vision!
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your PR experience and any connections you have within the UK market. We appreciate a personal touch that shows you've done your homework on us and the position.
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon. We value excellent communication skills, so make sure your writing reflects that. Remember, less is often more!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Jimmy Fairly
✨Know Your Influencers
Before the interview, research key influencers and content creators in the UK fashion scene. Be ready to discuss how you would engage with them and what strategies you might employ to boost brand visibility. This shows your understanding of the role and the market.
✨Showcase Your Organisational Skills
Prepare examples that highlight your exceptional organisational skills. Discuss past experiences where you successfully managed PR events or influencer campaigns, focusing on how you kept everything on track and met deadlines. This will demonstrate your fit for the fast-paced environment.
✨Be Ready to Analyse
Since the role involves tracking performance and analysing campaign results, brush up on your analytical skills. Be prepared to talk about how you've measured success in previous roles and what metrics you consider important when evaluating influencer campaigns.
✨Communicate Clearly
Practice articulating your thoughts clearly and concisely. Given the emphasis on written and verbal communication in the job description, consider preparing a brief pitch about yourself that highlights your passion for fashion and lifestyle, as well as your relevant experience.
